Honda Brand Research Articles

The Influence of Brand Image, Brand Trust, Service Quality through Customer Satisfaction on Honda Brand Motorcycle Brand Loyalty in DKI Jakarta

The automotive industry in Indonesia plays a crucial role in the country's economic development, with motorcycles being one of the most popular modes of transportation. Honda motorcycles have a significant market share among various brands due to their strong brand image, trust, and service quality. This study analyses the influence of brand image, trust, and service quality on Honda brand motorcycle brand loyalty through customer satisfaction in DKI Jakarta. Using a quantitative approach with a survey method, data was collected from 200 respondents who used Honda motorcycles in the DKI Jakarta area. Data was analysed using the Structural Equation Modeling (SEM) technique. The study results show that brand image, trust, and service quality significantly affect customer satisfaction, impacting brand loyalty. Customer satisfaction is essential to strengthening the relationship between independent variables and brand loyalty. These findings underscore the importance of improving service quality, strengthening the image, and building trust to create loyal customers for the Honda brand.

Pengaruh Attention, Interest, Desire dan Action Terhadap Keputusan Pembelian Sepeda Motor Merek Honda pada PT. Capella Dinamik Nusantara Takengon Kabupaten Aceh Tengah

The purpose of this study was to determine the effect of attention, interest, desire, and action on purchasing decisions for Honda brand motorcycles. The population in this study was 320 people and the sample in this study was 76 people calculated using the Slovin formula as consumers of PT. Capella Dinamik Nusantara Takengon. The data analysis method was in the form of validation tests and reliability tests and using classical assumption tests, then re-analyzed using multiple linear regression, hypothesis testing and determination coefficient tests. The results showed that the variables attention, interest, desire and action, the four variables partially had a significant effect on purchasing decisions. All independent variables had a simultaneous and significant effect on purchasing decisions for Honda brand motorcycles at PT. Capella Dinamik Nusantara Takengon, Central Aceh Regency.

The Influence of Social Media Branding, E-WOM and Service Quality on Customer Loyalty through Customer Experience of Honda Brand Motorcycles Type of Automatic Scooter in Sidoarjo Regency, East Java

The Influence of Social Media Branding, E-WOM and Service Quality on Customer Loyalty through Customer Experience of Honda Brand Motorcycles Type of Automatic Scooter in Sidoarjo Regency, East Java

Menganalisis Faktor Yang Mempengaruhi Konsumen Dalam Pembelian Sepeda Motor

Changes in society and technological developments that occur in the current era of globalization have resulted in the emergence of new products from various companies. This has an impact on companies competing with each other to get consumers who are the targets of each company to market their products. It is not easy for companies to get consumers because they often face problems, especially related to efforts to market their products to the market. Seeing what is described above, marketing is one of the activities carried out by a company to maintain its survival, develop and gain profits and can strengthen its position in facing competing companies. This research aims to find out whether the factors price, image, model, quality, service and spare parts can significantly influence consumers to be loyal to Honda brand motorbikes partially or together, and between these factors. What factors have the most significant influence on consumers. This research was carried out by providing a simple service by giving questionnaires to 100 respondents who were considered to represent this research

Proyeksi Peningkatan Penjualan Motor Merk Honda Dengan Metode Least Square

In determining sales targets, each Dealer determines sales targets only based on previous sales, without any fixed calculation method. The aim of this research is to find a calculation method that is considered closest, so that it can be used to determine sales targets for the next period. The sample studied was sales of automatic motorbikes in October, November and December for the 2022 period, using actual company sales data as a reference as a comparison. The research results show that the Least Square Method can be implemented as a fixed calculation to determine sales targets for Honda brand motorbikes, with an average MAPE value of 5.3% or an accuracy value of 94.7%.

SHOWROOM MOBIL HONDA DENGAN PENERAPAN ARSITEKTUR KONTEMPORER DI KOTA KUALA KAPUAS

The Honda car showroom with the application of contemporary architecture in Kuala Kapuas is a showroom building design that focuses on visual and functional aspects that aim to show the image of Honda products to consumers and meet the needs of car transportation sales facilities in Kuala Kapuas City, especially the Honda brand. This design was motivated by the lack of car transportation sales facilities in Kuala Kapuas and the tips of PT. Honda Trio Raya to continue to provide the best effort in reaching consumers, especially in the Kuala Kapuas area of Central Kalimantan. Contemporary architectural style itself is considered as an architectural style that reflects a quality and novelty, so the concept used to solve this design problem is to apply contemporary architectural principles into the design of the showroom according to the functions and needs of the Honda car showroom itself.

Pengaruh Brand Image dan Company Reputation Terhadap Customer Loyalty dengan Customer Value sebagai Variabel Intervening (Studi Kasus Customer Sepeda Motor Honda di Provinsi Daerah Istimewa Yogyakarta)

This research aims to examine the influence of brand image and company reputation on customer loyalty with customer value as an intervening variable for branded motorbike customers. The research method is quantitative and has a population of people who use Honda brand motorbikes, with a sample of 102 respondents. Furthermore, the analysis technique implements multiple linear regression analysis. The test results showed that (1) no significant positive influence was found between brand image and customer value; (2) there is a significant positive influence between company reputation on customer value; (3) no significant positive influence was found between brand image on customer loyalty; (4) there is a significant positive influence between company reputation on customer loyalty; and (5) there is a significant positive influence between customer value and customer loyalty.

Analysis of the Influence of Price, Service Quality and Location on Purchasing Decisions of Honda Brand Motorcycles at PT Daya Motor Selaparang Mataram

This research was conducted to find out how much influence price, service quality and location have on purchasing decisions for Honda brand motorbikes within PT Daya Motor Selaparang Mataram.The population used in this research were consumers who had purchased a Honda brand motorbike at PT Daya motor Selaparang, Mataram. The sample in this study consisted of 100 respondents and the technique used was a nonprobability sampling technique with an accidental sampling approach (sampling based on chance). From the results of the analysis, the indicators in this research are valid and valid variables. And the most dominant factor influencing purchasing decisions is the service quality variable with a regression coefficient of xx, then the price variable with a regression coefficient of xx and finally location with a regression coefficient of xx. The dependent variable in this research is quite good at explaining the independent variable (purchasing decisions). The author's suggestions are for motorbike things that have been assessed by consumers and correct things that are not good in the opinion of consumers.

South Sulawesi Astra Motor Dealer Marketing Communication Strategy in Building Honda's Brand Image through Sport Sponsorship

The purpose of this research is to determine the marketing communication strategy of the South Sulawesi Astra Motor Dealer in Building the Honda Brand Image in South Sulawesi through the Makassar PSM Club. This research uses descriptive qualitative using Marketing Mix 7 P. The data collection technique used is observation, face-to-face interviews. and documentation. The results of the research show that the Marketing Communication Strategy of the South Sulawesi Astra Motor Dealer in Building Honda's Brand Image in South Sulawesi through the Makassar PSM Club. The Astra Motor South Sulawesi Marketing Communication Strategy in building Honda's Brand Image through a partnership with PSM Makassar succeeded in increasing the image and sales of the product. Through a 7P marketing mix approach which includes product, price, place, promotion, people, process and physical evidence, Astra Motor utilizes PSM's strong support base to create positive associations with the Honda brand.

SISTEM INFORMASI PENJUALAN SEPEDA MOTOR HONDA PADA SALES OFFICE WELERI

Technology and science are currently developing very rapidly, so that every business world, organization and other fields need fast, accurate and precise information. The data obtained will be distributed evenly so that it can fulfill information requests. The use of computer technology in business or office environments, both government and private, is no longer something strange. Especially in large companies, the use of it technology will help reduce workload. Astra motor weleri, a commercial company that sells honda brand motorbikes. Astra motor weleri is one of the largest dealers in kendal regency so there is quite a lot of stock at the dealer. With so many motorbikes in stock, stocking errors sometimes occur during the sales process, resulting in frequent cancellations of orders or what is usually called do delivery orders. Sellers also have difficulty marketing to consumers because consumers find it difficult to see automotive products. For example, a seller must send every photo to consumers who want to buy a car. According to the author, it is less effective. Apart from that, the car buying process from the consumer side is also too complicated because it takes a lot of time, both in cash and credit. With so many motorbikes being sold, using a manual sales system is deemed less effective.

The Influence of Product Quality, Price, and After-Sales Service on the Purchase Decision of Honda Matic Motorcycle

The purpose of this study was to determine the effect of product quality, price, and after-sales service on purchasing decisions for Honda brand Matic Motorbikes individually and simultaneously. The sample used was 100 students of the Faculty of Economics and Business who had been selected based on predetermined criteria. Data collection techniques were carried out by questionnaire and literature study. The data analysis technique consists of validity test, reliability test, classical assumption test which consists of normality test, multicollinearity test, and heteroscedasticity test, multiple linear analysis test, hypothesis testing, determinant coefficient test. All independent variables have a correlation that is in the same direction as the dependent variable (purchase decision). The most dominant variable influencing purchasing decisions is the product quality variable. Which means that the dependent variable purchasing decisions can be explained by variables consisting of product quality, price, and after-sales service, the rest is explained by other variables that are not examined.

The Role of Digital Personal Selling and Product Innovation with Brand Knowledge as a Mediating Variable in the Decision to Buy a Car from the Honda Brand in Serang City

The purpose of this research is to analyze the role of digital personal selling and product innovation with brand knowledge as a mediating variable in the decision to buy a car from the Honda brand in Serang City. This study uses a quantitative approach. In this study, the group analyzed consisted of customers who had previous knowledge or experience of buying Honda cars in Serang City. 225 people ultimately participated in the study, meaning that their responses were used as a sample. Methods of data analysis using descriptive statistics and inferential statistics. The results of the study show that digital personal selling has a significant effect on brand knowledge from the Honda brand in Serang City. Digital personal selling has a significant effect on the decision n to buy a car from the Honda brand in Serang City. Product innovation has a significant effect on brand knowledge from the Honda brand in Serang City. Product innovation has a significant effect on the decision to buy a car from the Honda brand in Serang City. Brand knowledge has a significant effect on the decision to buy a car from the Honda brand in Serang City. Digital personal selling has a significant effect on the decision to buy a car through mediation of brand knowledge from the Honda brand in Serang City. Product innovation has a significant effect on the decision to buy a car through mediation of brand knowledge from the Honda brand in Serang City.

PENGARUH PREDIKTABILITAS MEREK, KESUKAAN PADA MEREK, KOMPETENSI MEREK, REPUTASI MEREK DAN KEPERCAYAAN PADA PERUSAHAAN TERHADAP LOYALITAS MEREK HONDA

The purpose of the study was to analyze the effect of brand predictability, brand preference, brand competence, brand reputation, trust in the company on brand loyalty. The sample size was 96 respondents. Data were collected through questionnaires and documentation. The data analysis method used descriptive analysis and multiple linear regression and to test the hypothesis used t test and F test. The results showed the multiple regression equation: LM = 6.337 + .032PM + .755KPM + .119KM + .030RM + .163KPP, meaning that all observed independent variables have a positive influence on brand loyalty. The variable that has a greater influence is the brand preference variable than the other variables. With the t test there are two variables that are not significant, namely the brand predictability variable and brand reputation with t value < t table. While the other three variables, namely brand preference, brand competence and trust in the company have a significant influence on Honda brand loyalty. While the calculated F value = 51.065 > F table, this means that the variables of brand predictability, brand preference, brand competence, brand reputation and trust in the company have a significant influence simultaneously on Honda brand loyalty. The value of the correlation coefficient of brand predictability, brand preference, brand competence, brand reputation and trust in the company to brand loyalty has a strong relationship of r = 0.826. While the coefficient of determination is 0.682 which means that the variables of brand predictability, brand preference, brand competence, brand reputation and trust in the company are able to explain 68.2% of brand loyalty while 31.8% is influenced by other factors. It is advisable for PT Astra Honda Motor to increase the variables of brand preference (KPM), brand competence (KM), and trust in the company (KPP) which have a positive influence on brand loyalty. Then PT Astra Honda Motor needs to improve the variables related to brand predictability (PM) and brand reputation (RM) because they do not have a positive influence on Honda brand loyalty. Based on the correlation coefficient value of the brand predictability variable, brand preference, brand competence, brand reputation and trust in the company to brand loyalty have a strong relationship of r = 0.826. While the coefficient of determination is 0.682, which means that the variables of brand predictability, brand preference, brand competence, brand reputation and trust in the company are able to explain 68.2% of brand loyalty while 31.8% is influenced by other factors. these other factors (for example, service quality, speed of service, friendliness in service and other factors)

Implementasi Metode COPRAS Dalam Pemilihan Sepeda Motor

Interest in buying a motorcycle is certainly caused by various criteria, from the criteria of brand, model, type, price, engine capacity, transmission, braking, year of manufacture and fuel consumption. Of the many criteria, of course, makes buyers get a variety of choices according to their wishes. However, in practice, there are difficulties in determining the criteria in the selection of motorcycles because many consumers do not understand the criteria for motorcycles. The weight of the assessment criteria for the COPRAS method for choosing motorcycles are namely price criteria weighing 40%, fuel consumption weighing 30%, engine capacity weighing 20% ​​and year of manufacture weighing 20%. The recommendation results from the selection of criteria for the Honda brand, type of scooter, automatic transmission and single disc braking, the recommendation results obtained are Beat Street with a value of 1,000, Genio with a value of 0.995, Scoopy with a value of 0.929, Vario 150 with a value of 0.866, PCX with a value of 0.812 and ADV with a value of value 0.796.

ANALYSIS OF THE IMPLEMENTATION OF GOVERNMENT REGULATION ARTICLE 5 PMK NUMBER 20 OF 2021 CONCERNING SALES TAX ON LUXURY GOODS ON CONSUMER PURCHASING POWER DURING THE COVID-19 PANDEMIC

Trading activities of a country cannot be separated from the imposition of taxes, especially PPn and PPnBM, which are the largest income for Indonesian State treasury revenues especially coming from people who have middle and upper economies. This study aims to determine the effect of the PP Article 5 PMK policy Number 20 of 2021 on people's purchasing power during the covid -19 pandemic. The research method used is descriptive qualitative. This research was conducted at GAIKINDO (Indonesian Automotive Industry Association) by analyzing motor vehicle sales data from three brands, namely, Daihatsu, Honda and Toyota, with periods from November 2020 – to February 2021 and March 2021 – to June 2021. For the Toyota brand, there was an increase of 5,387 units or around 20.15%, for the Daihatsu Bran,d there was an increase of 2,930 units or around 29.82,% and for the Honda Brand, there was a decrease of 4,423 units or around 27.26%%, in this case,e due to a decrease in the number of production and weakening sales in the Japanese market and its exports. Based on the explanation above, it can be concluded that there increase in sales for t, the Toyota and Daihatsu brands due to the PPnBM incentive with a tariff of 100%. This also affects the purchasing power of consumers during the Covid-19 pandemic.

Analysis of the Influence of Product Quality, Promotion, and Brand Image on the Purchase Decision of Honda Brand Motorcycles

The development of the motorcycle business, especially in the country, has recently experienced a fairly high increase. Business competition in this field is automatically getting tougher. Purchasing decisions are an important element in maintaining and growing the company. The purpose of this study was to determine the effect of product quality, promotion and brand image on purchasing decisions for Honda motorcycles in regular class students, either partially or simultaneously. The method used is the analysis of validity and reliability, multiple linear regression equation, correlation, and hypothesis testing (t test and F test) and the coefficient of determination. The study population is classified into a limited population (finite), for a known amount of certainty, a population of about 500 respondents / students. Using the Slovin formula, a sample of 83 respondents was obtained. By using the computer assistance program SPSS for Windows 22.00, the equation of the multiple linear regression line is obtained as follows: Purchase Decision (Y) = 0.258 + 0.255 Product Quality + 0.238 Promotion + 0.598 Brand Image. The relationship between product quality and purchasing decisions is 0.586 quite strong and unidirectional, the relationship between promotions and purchasing decisions is 0.497 strong and unidirectional, and the relationship between brand image and purchasing decisions is 0.597, strong and unidirectional. From the results of the research, the coefficient of determination shows that product quality, promotion and brand image combined on the purchase decision of Honda brand motorcycles is 51.9% while the remaining 48.1% (100% - 51.9%) is influenced by other factors originating from outside this regression model. For example the perception of price, service quality, place or location and others.

Implementasi Strategi Augmented Product Dan Atribut Produk Sepeda Motor Merek Honda Dalam Menciptakan Kepuasan Konsumen

This study aims to determine the influence of retail service quality: (1) Whether augmented products affect consumer satisfaction; (2) Do product attributes affect consumer satisfaction; (3) Do augmented products and product attributes simultaneously affect consumer satisfaction. The research population is consumers who buy Honda brand motorcycles domiciled in Puger Subdistrict, with a sample number of 60 respondents. Data analysis techniques use multiple regression analysis with SPSS version 17 programs. The results showed that: (1)There is an influence of augmented products on consumer satisfaction. The results of this study mean that the better augmented products provided by Honda brand motorcycles, it will increase consumer satisfaction; (2) There is an influence of product attributes on customer satisfaction. The results of this study mean that the better product attributes consisting of quality, features, style and design provided by Honda brand motorcycles, it will increase consumer satisfaction; (3) There is a simultaneous influence of augmented products and product attributes on consumer satisfaction.

Employee Performance Effect In PT. "X" Company, Under The Impact of Servant Leadership Style and Motivation

This research examines PT. "X" which engaged in automotive business sector, specifically in two-wheeled automotive under Honda brand. This study aims to determine the effect of servant leadership and work motivation on employee performance at PT "X". This research provides benefits as material and study or consideration as well as contribution from author for common readers, and particularly as an input for decision makers to improve employee performance at PT. "X". The method quantitative with the approach casusal explanatory by using a questionnaire as a data collection tool. The population of this research is 80 employees. The results shows that there is a positive influence between servant leadership and work motivation on performance.

IMPLEMENTASI METODE BAYES PADA PENGHITUNGAN PREMI ASURANSI KENDARAAN BERMOTOR

One type of general insurance is motor vehicle insurance. Premium pricing of general insurance can be calculated by some methods. In this study, Bayes method will be used. The distribution of claim frequency is Poisson distribution and the distribution of claim severity is Exponential distribution. The premium is calculated by multiplying the expectation of claim frequency and the expectation of claim severity. Based on the historical data analysis using the Bayes method, the highest pure premium of motor vehicle insurance in Indonesia is Hino brand and the lowest pure premium is Honda brand. The result of this premium pricing can be used as a reference for the insurance companies to manage their motor vehicle insurance reserves.

Who has the largest share in automotive (car) industry of Pakistan?

This research aims to better comprehend & dissect the supply & demand in automotive industry of Pakistan. The primary objective of this study is to delve into casing-works which empowers us to better understand the biggest piece of the overall automotive (car) industry of Pakistan by utilizing interest & expense parameters of automotive items in business sector. The research aims to determine market shares of automotive (car) brands in Pakistani automotive industry. Finding confirms that in Pakistan in automotive or automobile (cars) industry, the Suzuki brand is enjoying the highest market share among the selected/ outlined brands and leading the industry with 29% of market shares. Toyota is enjoying 26% market shares while Honda brand is the third most winning brands in automotive industry in Pakistan with 25% market shares. Further, Nissan, Kia and Daihatsu have 10%, 6% and 4% market shares respectively for the years 2000 to 2019. In developing countries like Pakistan individuals have relatively lower wages, thus a vehicle-purchase decision requires more due-diligence, whereby the accessibility of car-parts in neighborhood markets, how pricy the car parts are, & the resale estimation of brand, are the primary decision-marking factors. The highest market shares which is being enjoyed by Suzuki brand confirms that people of Pakistan buy Suzuki brand mostly due to the above mentioned factors. Therefore automotive businesses need not only focus upon bringing vehicles into the Pakistani market, but also need to focus upon rating high in the purchase decision-making factors as that of car-parts availability, credit/installment payments, and a worth-while resale price.