Abstract
This research aims to better comprehend & dissect the supply & demand in automotive industry of Pakistan. The primary objective of this study is to delve into casing-works which empowers us to better understand the biggest piece of the overall automotive (car) industry of Pakistan by utilizing interest & expense parameters of automotive items in business sector. The research aims to determine market shares of automotive (car) brands in Pakistani automotive industry. Finding confirms that in Pakistan in automotive or automobile (cars) industry, the Suzuki brand is enjoying the highest market share among the selected/ outlined brands and leading the industry with 29% of market shares. Toyota is enjoying 26% market shares while Honda brand is the third most winning brands in automotive industry in Pakistan with 25% market shares. Further, Nissan, Kia and Daihatsu have 10%, 6% and 4% market shares respectively for the years 2000 to 2019. In developing countries like Pakistan individuals have relatively lower wages, thus a vehicle-purchase decision requires more due-diligence, whereby the accessibility of car-parts in neighborhood markets, how pricy the car parts are, & the resale estimation of brand, are the primary decision-marking factors. The highest market shares which is being enjoyed by Suzuki brand confirms that people of Pakistan buy Suzuki brand mostly due to the above mentioned factors. Therefore automotive businesses need not only focus upon bringing vehicles into the Pakistani market, but also need to focus upon rating high in the purchase decision-making factors as that of car-parts availability, credit/installment payments, and a worth-while resale price.
Highlights
The automotive industry of Pakistan is performing great since the past couple of decades, whereby individuals have been able to get marked vehicles at low costs the primary purchase inclination of customers is towards the imported used-vehicles
The National Engines Ltd. were the pioneers of automotive industry in Pakistan, as they were the first ones to offer of trucks & heavy transportation vehicles, and with the progression of time came to infuse automobiles in their portfolio
This study aims to determine as to which car-manufacturer holds most of the marketshare and influence in the country of Pakistan
Summary
The automotive industry of Pakistan is performing great since the past couple of decades, whereby individuals have been able to get marked vehicles at low costs the primary purchase inclination of customers is towards the imported used-vehicles. The National Engines Ltd. were the pioneers of automotive industry in Pakistan, as they were the first ones to offer of trucks & heavy transportation vehicles, and with the progression of time came to infuse automobiles in their portfolio. Administrative policies of 1990s encouraged financial specialists to direct resources into the auto-industry of Pakistan, bringing together huge players like Suzuki, Toyota and Honda; which later came to develop cooperation under the umbrella of Pakistan Automotive Manufacturers Association (PAMA). The 1300cc Toyota Corolla takes up a huge chunk of the overall industry, followed by Honda City. The company has been gaining significant market of under 800cc automobiles, by offering automobiles like Suzuki Mehran & Bolan. In the motor-bikes sector Honda remains as the market leader, while presently imported bikes from China are likewise gaining more and more of the sector
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