The article analyzes the dairy farming industry in Russia and the Samara region, presents the experience, achievements and strategy of innovative technologies in the breeding of the Holstein breed - the selection of the Osnabrück livestock breeding association in Germany. The aim of the research is to study the efficiency of selection and genetic work with cattle of German selection and transfer the experience gained to the conditions of the Samara region. In Germany, the main goal is to achieve the following indicators: to obtain from each bull at least 100 daughters in at least 80 farms for the indicator of productive breeding value and at least 80 daughters in at least 60 farms for the indicator of exterior breeding values. The use of the German genomic selection of the Holstein breed in Russia puts all selection and breeding work on a new intensive path of development of dairy cattle breeding, resulting in an increase in the number of pedigree animals and an increase in their milk productivity. The study and application of the experience of creating a German breeding service in the Russian Federation and the Samara region will significantly increase milk production, improve the genetic quality of pedigree livestock, and reduce the unit costs for breeding due to the timely identification and removal of animals with low genetic potential from reproduction.