This study examines the salience of racial identity among white and black students at four American universities. Utilizing the Twenty Statements Test [Kuhn, M. H., & McPartland, T. S. (1954). An empirical investigation of self-attitudes. American Sociological Review, 19, 68–76], we measure racial identity salience among students at three predominantly white northeastern universities and one historically black southern university. As predicted, we found that racial identity salience for white students at the predominantly white universities (PWUs) was significantly lower than racial identity salience among black students in these university settings. Contrary to our expectations, racial identity salience among white students at the historically black university (HBCU) was lower than racial identity salience exhibited among black students at this university, and white students at the HBCU were not more likely to exhibit racial identity saliency than white students at the PWUs. These findings indicate that the “transparency phenomenon,” transcends context in that whites are generally far less likely to think of themselves in racial terms than are people of color. Thus, racial transparency among whites appears to supercede context. Racial salience is much higher among African-American students at the PWUs than at the HBCU; this finding suggests the importance of context for African-Americans. However, fully one-third of African-American students at the HBCU listed race on the TST, suggesting the transcendent power of a racialized identity in a dominantly white society.
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