The article highlights ways to improve the cognitive activity of students by revealing the national character of the language, the conceptual analysis of the literary text. It is proposed to study the language in a cognitive direction on the basis of the continuity of language and nation, artistic text, including folklore texts. The article explores historical songs in a cognitive aspect for the first time. At the same time, through various methods and teaching methods have been determined the ways to improve cognitive thinking, the ability to broaden one's horizons, and the ability to reasonably express one's opinion. Based on the texts of historical songs, theoretical and practical tasks are developed and introduced. Practical tasks determine how the concept of “time” is reflected in historical songs. It is supposed to reveal the nature of the concept “time” in the Kazakh worldview. Various tasks have been prepared to develop students' ability for cognitive analysis of the language of a work of art. The article uses interactive teaching methods and techniques in the educational process. The article uses interactive teaching methods in the educational process: pair work, group work, decision tree, filling in the Fila table (fact, idea, logic, argument), etc. The methods used are aimed at developing students' cognitive activity. The article provides for the development of students' thinking through writing works for students, improving the ability to express their thoughts in a reasoned manner, mastering language communication through the integrity of thought, consciousness, language, and increasing the ability to comprehensively implement the cognitive process. As a result of the study, active, creative, and cognitive activities of students will be developed.
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