Historical Research In Marketing Research Articles

Destinations in Mind: Portraying Places on the Roman Empire’s Souvenirs By Kimberly Cassibry. Oxford: Oxford University Press 2021. Pp. xvii + 278. $99. ISBN 9780190921897 (cloth).

<i>Destinations in Mind: Portraying Places on the Roman Empire’s Souvenirs</i> By Kimberly Cassibry. Oxford: Oxford University Press 2021. Pp. xvii + 278. $99. ISBN 9780190921897 (cloth).

Historical inclusion and exclusion: New Zealand archives as primary resources for historical research

PurposeIn response to the special issue call for papers on international sources for advertising and marketing history, this paper aims to provide information, this paper provides information on two prominent New Zealand archives: Archives New Zealand and the Alexander Turnbull Library (ATL).Design/methodology/approachArchives New Zealand and the ATL were chosen as they are the two largest archives in New Zealand, and both have different but complementary roles – one for the preservation of government records and the other for the preservation of private collections. The history of each is provided as well as a discussion of relevant materials for marketing historians. This is followed by a discussion of the limitations of the archives with regards to their colonial contexts and potential for ignoring the “other” over the years.FindingsArchives New Zealand houses official government documents and thus occupational registrations, licences, trademarks, patents and copyright records are held, along with unique product design registration files and the complete history of health promotion in New Zealand. The ATL houses personal and thus biographically useful photographs, society records and minutes, personal letters and diaries, photos and glass plate negatives, portraits and paintings, architectural works and music.Originality/valueFor researchers pursuing historical research in marketing, the archival documents offered by government archives and donated private collections from throughout the world provide invaluable resources. This paper also provides a discussion of the colonial focus on record-keeping and potential bias stemming from colonial structures of government and lack of representation of marginalised groups.

The significance of historical research in marketing:

The significance of historical research in marketing:

Historical research in marketing:

Historical research in marketing:

A bibliometric overview of the journal of historical research in marketing between 2009 and 2021

PurposeThe purpose of this paper is to reveal the contributions of the Journal of Historical Research in Marketing (JHRM) to the academic body of knowledge. Pursuant to this objective, the study classifies the publications and citation structure of the JHRM, the nature of the publications’ authorship, the most cited articles and authors and the themes that have been covered from the first day until now (2009–2021).Design/methodology/approachThis paper uses bibliometric methodologies to analyze several aspects of the JHRM.FindingsThe average number of citations per paper is 4.54. The number of articles studying marketing history/practice (163) and the history of thought (158) is almost equal, consistent with the journal’s primary orientation. Compared with other journals, it could be said that JHRM achieved close ranks, especially with those of other historical journals of similar age. The most prolific authors whose articles have been published in the JHRM are used in universities located in the USA. The JHRM is closely connected to top-tier journals in the field.Research limitations/implicationsThis study is limited to one journal (JHRM) only. However, the authors assert that the articles analyzed are representative samples of the entire school of marketing history. Another important consideration is that the value of many critical studies in the social sciences cannot be determined using only bibliometric measurements.Originality/valueThis paper contributes to the marketing literature from several perspectives. First, evaluating the JHRM in terms of its unique standing shows the scope of the field of marketing history. Second, it serves as a guide for existing and future authors regarding the JHRM and the history of marketing. Third, the JHRM’s contributions provide insights into emerging trends and new opportunities for the entire marketing community.

Terrence H. Witkowski: the making of a marketing and consumption historian

Purpose This paper aims to present an autobiographical account on the life of Terrence H. Witkowski and his development as a marketing and consumption historian. Design/methodology/approach This paper is an autobiography and intellectual history. Findings The author traces his interest in history to childhood travel, to growing up in a home furnished with early American décor and to a lifelong passion for antique collecting. Historical research in marketing and consumption fit his independent personality, and has made the best use of his scholarly skill set. Originality/value This essay describes one person’s journey to becoming a marketing and consumption historian.

Modern pioneers in marketing: autobiographical sketches by leading scholars

PurposeThis paper aims to introduce a special issue of the Journal of Historical Research in Marketing which includes autobiographical sketches by leading scholars in the history of marketing and consumer research.Design/methodology/approachA brief review of the (auto)biographical tradition in marketing scholarship leads to a commentary on the four accounts in this issue.FindingsHighlights of the four portraits are presented and insights into their authors’ lives and careers are offered.Originality/valueThe authors hope this introductory article whets readers’ appetites to learn more about the four contributors whose careers and personal lives are explicated for their consumption.

Historical Research in Marketing: Literature, Knowledge, and Disciplinary Status

Abstract Historical research in marketing consists of a body of literature and specific norms regarding knowledge generation and presentation. Marketing academics have published historical studies in marketing journals since the 1930s, but over the past thirty years associational activities have greatly stimulated the growth of the literature, although it remains less developed than history subfields in accountancy, management, business, and economics. Historical studies published in mainstream marketing journals have favored explicit literature reviews, data borrowing, multiple types of primary sources, and transparency in research methods. We conclude with an assessment of marketing historiography as a legitimate discipline in its own right but with future challenges.

Historical Research in Marketing: Literature, Knowledge, and Disciplinary Status

Historical Research in Marketing: Literature, Knowledge, and Disciplinary Status

Marketing, marketing systems, and the framing of marketing history

Purpose– This paper aims to highlight the limitations of marketing viewed as a management discipline in addressing contemporary concerns. Widening the scope of marketing enquiry leads directly to the role, nature and dynamics of marketing systems, suggesting that historical studies could often be framed in marketing systems terms, highlighting underlying patterns and interactions.Design/methodology/approach– This paper draws on studies in marketing history to illustrate ways in which a framing in terms of marketing system concepts could be of value.Findings– Framing historical studies in marketing systems terms draws attention to underlying patterns and links marketing history directly to macro-marketing theory, enabling the testing of theory drawing on work in the logic of comparative historical analysis.Originality/value– This paper draws attention to a new way of thinking about historical research in marketing.

Introduction: towards an Italian marketing history

Jonathan Morris, 'Introduction: towards an Italian marketing history', Editorial to Special Issue, Journal of Historical Research in Marketing, Vol. 7 (1), 2015, doi: https://doi.org/10.1108/JHRM-12-2014-0036, Emerald Group Publishing Ltd.

Interpreting Brown and Hackley (2012)

PurposeThis paper aims to use Brown and Hackley's contribution to the Journal of Historical Research in Marketing as a springboard for further discussion. It seeks to argue that we can put aside their suggestion that they intend to “stress test the contention that Cowell is Barnum reborn”. This is not what they are trying to do at all. Their point is more elemental. They aim to provoke readers to think critically about the production of marketing histories and histories of marketing thought.Design/methodology/approachThis paper adopts a viewpoint approach.FindingsGiven that Brown and Hackley arguably intend to encourage a response to their work and this is a response to their paper means they have been successful in their efforts. They have secured readers for their scholarship in an academic marketplace where many papers go unread, are never cited and whose only worldly “impact” is in terms of the carbon footprint they leave. This said, this paper takes Brown and Hackley seriously, engages with their ideas and offers a variety of ways we can think beyond their “thematic analysis”.Originality/valueThe paper situates Brown and Hackley's account within the wider sphere of marketing thought.

Voices passed

PurposeThe paper's aim are to: review the value and credibility of oral history for historical research in marketing; and conceptualize oral history as more than a data source in historical research but also a subject to investigate memory and a conceptual approach for understanding historical events.Design/methodology/approachThe paper comprises an international historical review of oral history theory and practice linked to an examination of oral history methods in marketing.FindingsOral history is perceived as an “essentially contested concept”; a lack of consensus on universal principles has been sustained over a long time and has led to incredible diversity in theory and practice but has also made it difficult to grasp and manage. It is shown to be perspectival with analytical reach beyond individuals' recollected experiences and actions. Memory is identified as the subject as well as the source for oral history and a misconception that oral history can provide literal expressions of what experience and events were like is clarified. Oral history has been under‐utilized in marketing history and this is presented as a methodological paradox given the ubiquity of the interview in the marketing discipline more generally.Originality/valueCentral to oral history are a range of questions around issues of memory and remembering that have been largely unacknowledged in marketing and the oral history approach is perhaps uniquely placed to address some of these. Oral history critically examines the making of history and the paper highlights some of the issues this presents for historical research. Disciplinary efforts to standardize oral history are queried.

Precedents for the 4Ps idea in the USA: 1910s‐1940s

PurposeThe purpose of this paper is to identify the development of the 4Ps idea from the 1910s to the 1940s in the USA and explore its historical background.Design/methodology/approachThe historical consideration of the precedents for the 4Ps idea is not only focused just on the idea, but also on the historical context in which it was produced. The analysis will include a re‐examination of the traditional “functional approach” to marketing thought, leading to different interpretations from previous research.FindingsThe 4Ps idea did not suddenly appear in the 1950s, but had precedents that could be traced back to the 1910s. Based on the separation of planning from implementation and ideas on management process, the precedents for the 4Ps appeared as various discussions on components of the planning function in sales management, sales/marketing policies and marketing management.Research limitations/implicationsThe research implies the historical study could enrich our knowledge. This investigation is limited to the USA: other studies could investigate the history of marketing and marketing thought in other countries.Practical implicationsRecognizing how previous marketers and marketing thinkers considered the issues could provide a broad and solid basis to explore how marketing strategy should be formed.Originality/valueIdentifying the antecedents of the 4Ps before the Second World War is a unique contribution to historical research in marketing. This paper provides a new interpretation of the development of marketing management and its thought.

Teaching and studying marketing history: a personal journey

PurposeThe purpose of this paper is to provide insights into the challenges and rewards of engaging in the inextricably intertwined activities of studying and teaching marketing history. The secondary purpose is to encourage marketing scholars to expand work in this area.Design/methodology/approachThe approach invokes the memoir and that format traces the author personal development in the field of marketing history over 30 years. It discusses what the author learned, how he learned, and how these lessons can be applied.FindingsThe paper offers several findings: marketing history can be part of every marketing course; students should be engaged in the development and application of historical findings; marketing scholars must develop an understanding of historical methods as a means of supporting research and teaching; and marketing history should eventually be seen in marketing as economic history is seen in economics.Practical implicationsThe paper puts forth an approach for undertaking historical research in marketing and suggests how to use those findings in teaching marketing history. The emphasis focuses on engaging students with the caveat that history is not predictive. The goal is to put marketing events in their proper context, to understand how they develop and how they play out. Marketing history has its own intrinsic value but also provides a new dimension for decision making.Originality/valueThe paper uses a first person narrative of working in developing a field, a historic device not frequently found in marketing. It also represents a historiography of marketing history.

Historical Research in the Journal of Macromarketing, 1981–2005

This article examines the development of historical research in the Journal of Macromarketing during the first twenty-five years of the journal's publication. Historical research has been an important part of the journal, especially since 1994, and the journal has been instrumental in nurturing historical research in marketing. Seventy-five historical publications were reviewed. The nature and scope of that historical research in the journal is described as it has changed over time.

Examining the influence of articles involving marketing history, thought, and theory: A Journal of Marketing citation analysis, 1950s-1990s

Using citation count data we examined the impact on the discipline of a number of articles dealing with marketing history, thought, and theory. This examination was made on a decade-by-decade basis from the 1950s through the 1990s. Articles commonly regarded as ‘classics’ generally fared well in attracting citations, and often maintained good track records over time. But this was not always the case; some articles that one might expect to be well cited were not. Articles focusing explicitly on historical research in marketing revealed citation counts comparable with many of the other works published on marketing thought and theory.

Periodization in Marketing History

This article explores some of the purposes, advantages, problems, and limitations of periodizing marketing history and the history of marketing thought. A sample of twenty-eight well-known periodizations taken from marketing history, the history of marketing thought, and business history is used to illustrate these themes. The article concludes with recommendations about how to periodize historical research in marketing.

The Global Media: The New Missionaries of Corporate Capitalism. Edward S. Herman , Robert W. McChesney

Previous articleNext article No AccessBook ReviewsThe Global Media: The New Missionaries of Corporate Capitalism. Edward S. Herman , Robert W. McChesney Michelle SpinellaMichelle Spinella Search for more articles by this author PDFPDF PLUS Add to favoritesDownload CitationTrack CitationsPermissionsReprints Share onFacebookTwitterLinkedInRedditEmail SectionsMoreDetailsFiguresReferencesCited by Comparative Education Review Volume 43, Number 3Aug., 1999 Sponsored by the Comparative and International Education Society Article DOIhttps://doi.org/10.1086/447575 Views: 13Total views on this site Citations: 1Citations are reported from Crossref Copyright 1999 The Comparative and International Education SocietyPDF download Crossref reports the following articles citing this article:Karthik Selvanayagam, Varisha Rehman Materialism, television and social media – analysis of the transformation of post-colonial Indian market, Journal of Historical Research in Marketing 5 (May 2019).https://doi.org/10.1108/JHRM-03-2018-0011

Domesticating Efficiency: Lillian Gilbreth's Scientific Management of Homemakers, 1924-1930

Previous articleNext article No AccessDomesticating Efficiency: Lillian Gilbreth's Scientific Management of Homemakers, 1924-1930Laurel D. GrahamLaurel D. Graham Search for more articles by this author PDFPDF PLUS Add to favoritesDownload CitationTrack CitationsPermissionsReprints Share onFacebookTwitterLinkedInRedditEmail SectionsMoreDetailsFiguresReferencesCited by Signs Volume 24, Number 3Spring, 1999 Article DOIhttps://doi.org/10.1086/495368 Views: 46Total views on this site Citations: 35Citations are reported from Crossref Copyright 1999 The University of ChicagoPDF download Crossref reports the following articles citing this article:Younjung Do Lillian Gilbreth’s Circular Work Space and Kitchen Diagram : A Critical Study of the Motion Study and Efficiency of the Scientific Management in Working Triangle, Journal of the Korean Housing Association 33, no.44 (Aug 2022): 23–34.https://doi.org/10.6107/JKHA.2022.33.4.023Emine ŞENER, Özlem BULUT, Selma BARAN THE INVISIBLE SIDE OF THE SCIENTIFIC MANAGEMENT PARADIGM: A CRITICAL READING ON WOMEN THEORISTS AND THEIR SOCIAL & INTELLECTUAL NETWORKS, Yorum-Yönetim-Yöntem Uluslararası Yönetim-Ekonomi ve Felsefe Dergisi (Jun 2022).https://doi.org/10.32705/yorumyonetim.1090862M. Ruth Dike “The machine does it!”: Using convenience technologies to analyze care, reproductive labor, gender, and class in urban Morocco, Economic Anthropology 8, no.22 (May 2021): 311–325.https://doi.org/10.1002/sea2.12214Ivan Paris Between efficiency and comfort: the organization of domestic work and space from home economics to scientific management, 1841–1913, History and Technology 35, no.11 (Jun 2019): 81–104.https://doi.org/10.1080/07341512.2019.1621424Michael Ahmadi, Anne Weibert, Victoria Wenzelmann, Tanja Ertl, Dave Randall, Peter Tolmie, Volker Wulf, Nicola Marsden Gender Factors and Feminist Values in Living Labs, (Jan 2020): 167–183.https://doi.org/10.1007/978-3-476-04967-4_9Cristiano Turbil In between mental evolution and unconscious memory: Lamarckism, Darwinism, and professionalism in late Victorian Britain, Journal of the History of the Behavioral Sciences 53, no.44 (Sep 2017): 347–363.https://doi.org/10.1002/jhbs.21870Elizabeth Johnston, Ann Johnson Balancing life and work by unbending gender: Early American women psychologists’ struggles and contributions, Journal of the History of the Behavioral Sciences 53, no.33 (Jul 2017): 246–264.https://doi.org/10.1002/jhbs.21862Elissa N. Rodkey “Very much in love”: The letters of Magda Arnold and Father John Gasson, Journal of the History of the Behavioral Sciences 53, no.33 (Jun 2017): 286–304.https://doi.org/10.1002/jhbs.21864Jane Whitney Gibson, Russell W. Clayton, Jack Deem, Jacqueline E. Einstein, Erin L. Henry Viewing the work of Lillian M. Gilbreth through the lens of critical biography, Journal of Management History 21, no.33 (Jun 2015): 288–308.https://doi.org/10.1108/JMH-01-2014-0014Mark Tadajewski, Laurel D. Graham Lillian Gilbreth's psychologically enriched scientific management of women consumers, Journal of Historical Research in Marketing 5, no.33 (Aug 2013): 351–369.https://doi.org/10.1108/JHRM-02-2013-0009Katherine J. Denker, Debbie Dougherty Corporate Colonization of Couples' Work-Life Negotiations: Rationalization, Emotion Management and Silencing Conflict, Journal of Family Communication 13, no.33 (Jul 2013): 242–262.https://doi.org/10.1080/15267431.2013.796946Jessaca B. Leinaweaver Practice Mothers, Signs: Journal of Women in Culture and Society 38, no.22 (Jul 2015): 405–430.https://doi.org/10.1086/667197Dennis K Mumby What’s cooking in organizational discourse studies? A response to Alvesson and Kärreman, Human Relations 64, no.99 (Jul 2011): 1147–1161.https://doi.org/10.1177/0018726711408367Mario Krenn From scientific management to homemaking: Lillian M. Gilbreth's contributions to the development of management thought, Management & Organizational History 6, no.22 (Jan 2013): 145–161.https://doi.org/10.1177/1744935910397035Michael J. Golec Motionmindedness: The Transposition of Movement from Factory to Home in Chaplin's Modern Times, Home Cultures 7, no.33 (Apr 2015): 287–312.https://doi.org/10.2752/175174210X12785760502216Ann Johnson, Elizabeth Johnston Unfamiliar Feminisms: Revisiting the National Council of Women Psychologists, Psychology of Women Quarterly 34, no.33 (Sep 2010): 311–327.https://doi.org/10.1111/j.1471-6402.2010.01577.xMary Phillips, Ann Rippin Striving to uncover a lost heritage: Reclaiming women in management and organization history, Management & Organizational History 5, no.3-43-4 (Jan 2013): 283–295.https://doi.org/10.1177/1744935910368333Jonathan Zimmerman Simplified Spelling and the Cult of Efficiency in the “Progressiv” Era, The Journal of the Gilded Age and Progressive Era 9, no.33 (Nov 2010): 365–394.https://doi.org/10.1017/S1537781400004102Patty Sotirin, Patrice M. Buzzanell, Lynn H. Turner Colonizing Family: A Feminist Critique of Family Management Texts, Journal of Family Communication 7, no.44 (Sep 2007): 245–263.https://doi.org/10.1080/15267430701389939Caryn E. Medved Investigating Family Labor in Communication Studies: Threading Across Historical and Contemporary Discourses, Journal of Family Communication 7, no.44 (Sep 2007): 225–243.https://doi.org/10.1080/15267430701392172Linda Achey Kidwell, Roland E. Kidwell Louise and Sidney Homer: a 21st century dual‐career couple, circa 1911, Journal of Management History 12, no.33 (Jul 2006): 244–261.https://doi.org/10.1108/17511340610670160Caryn E. Medved, Erika L. Kirby Family CEOs, Management Communication Quarterly 18, no.44 (Nov 2016): 435–478.https://doi.org/10.1177/0893318904273690Wendy Parkins Out of Time, Time & Society 13, no.2-32-3 (Sep 2004): 363–382.https://doi.org/10.1177/0961463X04045662Karen Lee Ashcraft, Dennis K. Mumby Organizing a critical communicology of gender and work, International Journal of the Sociology of Language 2004, no.166166 (Jan 2004).https://doi.org/10.1515/ijsl.2004.012Erika L. Kirby, Annis G. Golden, Caryn E. Medved, Jane Jorgenson, Patrice M. Buzzanell Chapter 1: An Organizational Communication Challenge to the Discourse of Work and Family Research: From Problematics to Empowerment, Communication Yearbook 27, no.11 (Jan 2003): 1–43.https://doi.org/10.1207/s15567419cy2701_1 Bibliography, (): 351–364.https://doi.org/10.1215/9780822375784-008 Introduction, (): 3–21.https://doi.org/10.1215/9781478002390-001 A Brief History of Time Management, (): 22–49.https://doi.org/10.1215/9781478002390-002 Executive Athleticism:, (): 53–77.https://doi.org/10.1215/9781478002390-003 The Aesthetics of Activity:, (): 78–99.https://doi.org/10.1215/9781478002390-004 Mindful Labor, (): 103–126.https://doi.org/10.1215/9781478002390-005 Conclusion, (): 127–140.https://doi.org/10.1215/9781478002390-006 Notes, (): 147–178.https://doi.org/10.1215/9781478002390-007 Bibliography, (): 179–190.https://doi.org/10.1215/9781478002390-008 Postscript, (): 141–142.https://doi.org/10.1215/9781478002390-010