Abstract
PurposeThis paper aims to introduce a special issue of the Journal of Historical Research in Marketing which includes autobiographical sketches by leading scholars in the history of marketing and consumer research.Design/methodology/approachA brief review of the (auto)biographical tradition in marketing scholarship leads to a commentary on the four accounts in this issue.FindingsHighlights of the four portraits are presented and insights into their authors’ lives and careers are offered.Originality/valueThe authors hope this introductory article whets readers’ appetites to learn more about the four contributors whose careers and personal lives are explicated for their consumption.
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