Relevance. The relevance of this study is determined by the trends in the development of New Hollywood, which have radically changed the essence of modern cinematograph.Purpose. The purpose of the study is to identify the specifics of New Hollywood cinema, which resonated in the work of modern Hollywood directors as an influential and competitive area. Examples from films by American directors and authors were analysed.Methodology. Methods of scientific analysis, comparison, and generalisation were used in the study of the topic. In addition, analytical and systematic methods were applied in their unity, which is necessary for studying the art history aspect of the problem, working on the historical and factual base and clarifying the terminology of research. Using the method of introspection, the paper investigated and systematised the problems of director's self-fulfilment, which contributed to the awareness of the specifics of the theory and practice of author's cinema parity.Results. Based on the results of the study, conclusions were drawn about the specifics of creating author's models of modern cinema under the influence of the canons of New Hollywood author's independent cinematograph.Conclusions. It was established that the determination of factors of professionalism creates psychological models of professional activity and professional self-consciousness of the individual. The practical significance of the study consists in expanding the arsenal of knowledge about the specifics of the author in cinema and, in particular, the author's cinema of New Hollywood and makes it possible to use them in training courses on the theory and history of cinema and directing.