AbstractArchitectural strategy in the conservation field should be on both levels, tangible and intangible. The conservation of the non‐tangible part includes signs and symbols. It transmits in various ways, like oral, artistic, and literary forms of expression. The visitor of historical places can participate in non‐tangible conservation if the architect makes the visitor attracted to the sites. To make the visitor see the values of the sites, the visitor should move to different parts in different directions instead of seeing a few buildings and monuments. The study aims to increase visitor activity to promote non‐physical conservation. Many places like Koya city have a very high architectural value but it is still neglected and uncovered by visitors. Researchers made observations to demonstrate the general characteristics of the district, then designed a questionnaire to collect the required data, specifying the locations they mostly visit, determining the paths they have taken, defining the areas visitors rarely visit, and alleys they do not go through for various reasons, gradually becoming a neglected place. Finally, the study conducted space syntax analysis based on pedestrian movement to reshape the visitor's movement. Based on the findings, the study will design strategies to enhance tourist movement and conserve non‐tangibles.