Timisoara, the European Capital of Culture 2023, is a city that represents the cultural and historical standards of Romania and Europe, implying the historical diversity of the various ethnic and cultural communities that have lived here for centuries. Timisoara is not only the city where gas lights were installed for the first time in Central and Eastern Europe in 1884, but also the epicenter of the Romanian Revolution in 1989, promoting itself as a city of light with the motto ‘Shine your light-Light up your city! (Luminează oraşul prin tine!)’ This light represents the innovation of diverse national heritage, but also the legacy of the struggle for freedom and democracy. Timisoara has demonstrated its unique cultural identity through various cultural events and special projects that promote urban and infrastructure development, as well as interest in cultural heritage. Timisoara 2023 (TM 2023) has established a cultural program that actively contributes to enhancing Timisoara’s identity, diversity, creativity and cultural potential as an engine for sustainable community development. The main program of TM 2023 consists of three main areas (People, Places, Connections) and one complementary area (Power Station) that implements capacity building. Each major area has a detailed program of specific ‘stations’ and ‘trails’ that host various cultural events, forming a transformative journey in which all areas are organically linked. The preparation and successful hosting of the event not only contributed to the preservation of traditional culture and the aesthetic aspects of the city, but also contributed to the economic development and increased tourism revenue, strengthening international recognition and creating added value in sustainable urban regeneration.