Abstract Two laterally-substituted nematogenic liquid crystals, methyl-p-phenylene-di-p-butoxybenzoate and trifluoromethyl-p-phenylene-di-p-butoxybenzoate, have been studied by differential scanning calorimetry, powder x-ray diffraction, and polarized light microscopy (hot stage microscopy and hot-wire stage microscopy). Comparison of thermodynamic data for the nematicisotropic transitions of these two compounds suggests a strongly repulsive electronic interaction between molecules in the nematic phase of the trifluoromethyl compound. Detailed molecular structural augments are presented to rationalize the thermodynamic data. The room temperature solid phases of the two compounds were found to have different crystal structures. However, the high temperature solid phases were found, by a novel application of hot-wire stage microscopy, to be isomorphous.