Higher Number Of Views Research Articles

Using Storify to Curate Peer Reviewed Educational Content for Patients and Clinicians

SESSION TITLE: Educator Breakout: Social Media and Medical Education SESSION TYPE: Original Investigation Slide PRESENTED ON: Monday, October 30, 2017 at 03:15 PM - 04:15 PM PURPOSE: More and more education is provided on-line. This movement toward free and open access medical education is increasingly used by clinicians and by patients, with little oversight by major medical organizations. Storify is a content curation platform made popular by news organizations to gather digital content from around the internet, and pull together into a cohesive timeline featuring multimedia content from social media sites, blogs, news sites—essentially any element with a unique URL. Each Storify story can also contain text, much like a blog post or user comment on a social media update, to aid in the story narrative. The “stories” are collected, organized and syndicated and can be updated and ordered in a real-time fashion. Storify has been in existence since 2010 and has gained popularity as a tool to gather stand-alone resources into a body of work which can inform, update, or tell a story. Recently, the NetWorks of CHEST have launched an initiative to curate and publish regular stories for the purpose of educating patients, caregivers, and clinicians on pulmonary, critical care, and sleep related topics. An added dimension is that unlike the plethora of non-peer reviewed open access resources, CHEST Storify stories are peer reviewed by members of the NetWork Steering Committee. In this review, we sought to characterize this initiative and the reach of these stories. METHODS: We reviewed the educational stories curated by the NetWorks and posted on Storify by CHEST between February 2016 and March 2017. We categorized these studies into three themes: critical care medicine, pulmonary, and sleep and used descriptive statistics to understand the impact of these educational stories. RESULTS: Thirty eight stories were published with a total of 19,892 views of these stories. When categorizing these topics, 25 of these were pulmonary, 9 were critical care, 3 were sleep topics, and one on a topic unrelated to pulmonary, critical care, or sleep. The critical care stories were viewed more often than the pulmonary and sleep stories, although this was not statistically significant (p=0.15). Specifically, there were a median of 538 views (25-75% IQR 394-1077 views) of the critical care stories, compared to a median of 267 views (25-75% IQR 87-587 views) of the pulmonary stories, and a median of 258 views (25-75% IQR 87-476) of the sleep stories. The median number of views of these stories was 379 (25-75% IQR 113-567 views). The highest number of views was for the critical care story on blood transfusions (n=5,647). CONCLUSIONS: Over the last year, the Storify educational initiative by the NetWorks of CHEST resulted in a large number of views and broad reach. Unfortunately, Storify does not reveal viewer demographic information, limiting conclusions about viewership characteristics. There were more pulmonary topics than sleep or critical care topics, but critical care topics may be more popular. CLINICAL IMPLICATIONS: Storify may be a promising platform for medical education. As a social newsroom Storify can help multiple collaborators and experts in the field create real-time peer-reviewed content, and allow for easy social sharing and syndication. Understanding who is utilizing this content would be an important future direction. DISCLOSURE: The following authors have nothing to disclose: Neha Dangayach, Saroj Kandel, W. Anthony Hawkins, Kristi Bruno, Harpreet Grewal, Brandon Seay, Christopher Carroll No Product/Research Disclosure Information

La relación entre el visionado y la evaluación del anuncio. Un análisis estructural de la publicidad no pagada en YouTube

Social networks have been widely studied regarding advertising behavior. However, there is no relevant research to analyze the digital social structure of ads and their implications. We analyzed this topic using 387 advertising campaigns and 14.612 YouTube users ratings. The results show that commercials with a high number of views not always get positive evaluations. Moreover, the social structure formed by the advertisements follows an organized pattern around specific subjects. The analysis of this kind of social structures could be a starting point for other contributions focused on ads or users’ typologies, and potentially very useful to better understand the online advertising planning process.

Broadcasting one world: How watching online videos can elicit elevation and reduce stereotypes

Research on non-hedonic entertainment suggests the experience of elevation as an important construct leading to beneficial outcomes such as prosocial motivation. This study builds on first findings in this realm by distinguishing between different meaningful media contents. In a 3 × 4 between-subjects online experiment, we varied type of video (beauty of the earth, unity of humankind, portrayals of human kindness, and funny control videos) and context of proliferation (presentation on an unknown video platform or on YouTube with low vs high number of views). Meaningful videos indeed led to greater elevation, more universal orientation, and prosocial motivation—with videos showing human kindness standing out against other forms of meaningful videos. Human kindness videos additionally fostered more positive attitudes toward stereotyped groups—mediated by the feeling of elevation and the subsequent feeling of universal orientation.

YOUTUBE AND THE CHALLENGE TO JOURNALISM

News media are an institution where ritualized journalistic practices govern the production of news content. This study analyzes those practices in a new realm, online video, to assess whether this form of video journalism deviates from traditional standards. A content analysis of 882 videos on YouTube reveals that most news videos adhere to traditional production practices (e.g., editing techniques, audio quality), but break from common content standards (e.g., use of sources, fairness). We find that these more relaxed content practices are rewarded with a higher number of views, while adherence to traditional production practices does not predict popularity. Interestingly, online videos that are repurposed from broadcast platforms experience the greatest spike in viewership when breaking from those standards, suggesting that such deviations in traditional television news are especially valued by audiences. We discuss these results in the context of the possibility of a new set of institutionalized practices and address implications for the current and future state of journalism.