Higher Number Of Views Research Articles

Descrição e análise de um projeto interdisciplinar sobre a Covid-19: uma proposta de divulgação científica a partir do gênero 3MT

The aim of this article is to describe a project for the scientific dissemination of videos about Covid-19 focusing on primary school students (6 to 11 years old) in a school in the northwest of São Paulo state. It also aims to present the results of the analysis of two of the scripts and videos, highlighting linguistic and multimodal aspects based on the theoretical-methodological framework of Sociodiscursive Interactionism (ISD) and the didactic genre model (3MT), in order to verify similarities and differences with the genre model of the 3MT proposed by Abreu-Tardelli (2020; 2021). The criteria for the videos’ selection was the ones that had the highest number of views on YouTube. The analysis highlights the presence of explicative sequences, voices in direct speech to present the problematization and resolution phase, and the use of comparisons of the theme with familar locations and comparisons of scientific terms with everyday actions, showing a close approximation with the proposal of 3MT. It also contributes to health literacy, as they highlight the importance of considering language usage strategies to be understood by the target audience, as proposed by the 3MT.

Pengaruh Faktor Penjual, Discount Voucher, dan Giveaway Terhadap Customer Trust dan Customer Engagement pada Siaran Langsung Tiktok Shop

One crucial aspect in the success of the live streaming shopping is the high number of views and engagement obtained from customers watched the live streaming. The aim of this research is to determine whether seller factors, discount vouchers, and giveaways had an impact on customer trust, and whether customer trust influenced customer engagement in Tiktok Shop live streaming shopping. This research used employed the Partial Least Square-Structural Equation Modelling (PLS-SEM) technique as data analysis method. Data collected by using a questionnaire, and will be processed using SmartPLS4 tools. The research results prove that seller factors such as informative seller, interactive seller, dedicative seller, influential seller, discount voucher, and giveaway are accepted positively and significantly influence customer trust. Customer trust also significantly affecting positive customer engagement.

YouTube as a reliable source of information on antibody drug conjugates: A qualitative analysis.

9050 Background: YouTube is an open-access source of information which can serve a platform for health information and misinformation. Antibody Drug Conjugates (ADC) are a novel therapy that utilizes monoclonal antibodies to target antigens expressed on cancer cells, thus delivering cytotoxic agents specifically to malignant cells and minimizing toxic effects on healthy cells. Our study sought to assess the quality and engagement parameters of the 100 most viewed videos on YouTube regarding ADCs. Methods: A YouTube search was conducted with the keywords “Antibody Drug Conjugate” and “cancer”. The videos were sorted by the highest number of views. Duplicates and videos not in the English language were excluded. A total of 100 videos were included in the final analysis. They were organized into three categories: academic, commercial, and media. Next, they were assessed for quality using two validated quality instruments, the DISCERN and PEMAT scoring systems. The number of views, comments, and likes were also evaluated. A Pearson correlation and descriptive statistics using R Studio v2002.12.0-353 was then used to generate data. Results: The total number of views on the videos on YouTube regarding ADC was 95,969 with a (median number of views of 723.5). The videos were categorized into 71% from academic sources, 28% from commercial, and 1% from media sources. The mean DISCERN sum was 41.13. The number of YouTube videos that were rated as poor or very poor were 44%, followed by 33% that was rated as fair, and only 23% were rated as good or excellent. 21% videos discussed risks and benefits, while only 6 % of the videos provided support in shared decision making. 63% of the videos stated the aims clearly. Based on the PEMAT score, 87% of videos made their purpose evident, 34% summarized the videos, and 31% explained how to use the medication. There was a significant positive correlation in number of likes on videos and DISCERN score (r 0.253, 95% CI 0.06-0.428, p 0.011), PEMAT understandability score (r 0.197, 95% CI 0.00063-0.379, p 0.0494), and PEMAT accountability (r 0.2, 95% CI 0.00368-0.381, p 0.0461). There was also a positive correlation between length of video and DISCERN score (r 0.32, 95% CI 0.13-0.49, p<0.001), PEMAT understandability score (r 0.23, 95% CI 0.04-0.41, p 0.01), and PEMAT actionability score (r 0.4, 95% CI 0.31-0.62, p <0.001). Conclusions: Our analysis revealed that the overall quality of videos was suboptimal, with the majority categorized as poor or fair. Important aspects such as risks, benefits and shared decision-making were inadequately addressed, indicating a potential gap in patient education and informed decision-making. Although longer videos have positive correlation, it would be impactful to keep the duration of the video shorter. Efforts to promote high-quality, patient-centered educational content on ADCs are needed to ensure access to reliable information to support treatment decisions.

YouTube® as a source of information for Spanish-speaking patients with rheumatoid arthritis

IntroductionSocial media (SoMe) has reshaped access to health information, which may benefit patients with rheumatoid arthritis (RA), although an evaluation of the characteristics of contents for Spanish-speaking patients is lacking. We aimed to assess patient engagement, reliability, comprehensiveness, and quality of data uploaded to YouTube® for Spanish-speaking patients. MethodsWe evaluated the videos uploaded to YouTube® in Spanish about RA. Information about video length, engagement (i.e., views, likes, popularity index), time online, and the source was retrieved; we appraised reliability (DISCERN), comprehensiveness (content score), and quality (Global Quality Score) using standardized scores. ResultsWe included 200 videos in the study and classified 67% of the videos as useful. These videos had a higher number of views (19,491 [10,132–61,162] vs. 11,208 [8183–20,538]), a longer time online (1156 [719–2254] vs. 832 [487–1708] days), and a shorter duration (6.3 [3.4–15.8] vs. 11.8 [7.4–20.3] min). Engagement parameters were similar between useful and misleading videos. Useful videos had higher reliability, comprehensiveness, and quality scores. Useful videos were mainly uploaded by independent users and government/news agencies; academic organizations offered only 15% of useful videos. ConclusionsMost of the information in YouTube® for Spanish-speaking patients with RA is useful; however, patient engagement is similar between useful and misleading content. More substantial involvement of academia in developing high-quality educational multimedia is warranted.

Political polarization and politainment: Methodology for analyzing crypto hate speech on TikTok

TikTok has become an international benchmark: In 2022 it was the most downloaded application in all of Europe. Political discourse has not stayed on the sidelines, and its rhetoric has been adapted to a young electorate who feels at home with this new platform. Given this social network’s explosion, the main objective of this research is to analyze which topics and approaches the parties with the greatest parliamentary representation use most frequently by looking at their activity on TikTok and determine how they have leveraged a time of polarization and political confrontation to a network geared toward entertainment. To achieve these objectives, a methodological triangulation based on three analyses –quantitative content, discourse, and qualitative content– is used. The sample consists of 250 posts from the official profiles of the following Spanish political parties: Partido Socialista Obrero Español (PSOE), Partido Popular (PP), Ciudadanos (C’s), Unidas Podemos (UP), and Vox. Specifically, a non-random stratification system was used, selecting the 50 videos from each party that had with the highest number of views since they launched their profiles on this social network. From a theoretical standpoint, this study proposes a new concept, the aggressive critical message (ACM), which is presented as a further contribution to the conceptual framework of emerging studies on crypto hate speech. From an empirical standpoint, the results obtained reveal that the partisan rhetoric on TikTok is not homogeneous, and substantial differences are seen between the topics addressed by the different parties. It also is concluded that the parties are implementing techniques used in entertainment alongside polarization itself, which trivializes politics, aiming to go viral rather than to provoke thought.

Content and quality of YouTube regarding women's health: a scoping review.

This scoping review investigated the content and quality of YouTube videos on women's health. A literature search of the Cochrane Library, PubMed, Embase, CINAHL, ERIC, and RISS databases was performed using the keywords "('youtube'/exp OR youtube OR 'social media'/ exp OR 'social media' OR (('social'/exp OR social) AND ('media'/exp OR media))) AND ('female health care' OR (('female'/exp OR female) AND ('health'/exp OR health) AND ('care'/exp OR care)))" from February 21 to 27, 2023. Peer-reviewed analytic studies in English or Korean that focused on women's health using YouTube were included. The review identified 21 articles that covered various themes related to women's health, such as breast cancer, urinary disease, sexual health, pelvic organ prolapse, the human papillomavirus vaccine, Papanikolaou smears, contraception, women's health information during the coronavirus disease 2019 pandemic, obstetric epidural anesthesia, and placenta accreta. However, the overall quality of the content was low, inaccurate, unreliable, and misleading. This scoping review demonstrated that YouTube videos on women's health covered diverse topics, but the quality of the content needed improvement. More reliable and high-quality videos produced by academic institutes and healthcare professionals specializing in women's health are needed for social media to be usable as a reliable source of women's health information. The high number of views and shares received by the videos underscores the importance of providing accurate and reliable information on women's health.

An Analysis of Instagram Live Performance for Health Promotion Strategy: a Case Study of @iakmitangsel

There is a growing interest in leveraging social media platforms for health education and health promotion. This study focuses specifically on Instagram Live, a feature that allows real-time video streaming, to assess its effectiveness in disseminating health-related information and engaging the audience. This research employs a quantitative analysis of engagement metrics of @iakmitangsel’s Instagram Live performance from March to June 2023. The results revealed that Content J had the highest number of views (323) and likes (53). Content I had the lowest number of views (132), while Content B and H had the lowest number of likes (13 each). Content G had the highest number of accounts reached by followers (224), content J had the highest number of accounts reached by non-followers (241), while Content D received the highest number of impressions (561). On the other hand, Content H had the lowest number of accounts reached by follower (118) and Content B had the lowest number of accounts reached by non-follower (27) and the lowest number of impressions (239). The findings of this research will contribute to the knowledge base surrounding the use of Instagram Live as a health promotion strategy, specifically within the context of South Tangerang City. 
 Keywords: social media, engagement metric, health promotion

Evaluation of the reliability and quality of YouTube videos as a source of information for transcutaneous electrical nerve stimulation.

YouTube plays an influential role in disseminating health-related information in the digital age. This study aimed to evaluate YouTube videos on transcutaneous electrical nerve stimulation (TENS) in terms of their information value and quality. In this descriptive study, we ranked the first 100 videos that met the inclusion criteria using the search term "transcutaneous electrical nerve stimulation" on October 30, 2022. These videos were classified according to the number of views, likes, dislikes, comments, duration, popularity and content categories. Reliability, quality, and accuracy of the videos were assessed using the Journal of American Medical Association (JAMA) Benchmark Criteria and Modified DISCERN Questionnaire and Global Quality Score (GQS). Video popularity were calculated by the Video Power Index (VPI). Based on the GQS results, we found that 59, 27, and 14 videos had low, intermediate, and high quality, respectively. In addition, based on the JAMA results, 79 and 21 videos had poor and high reliability, respectively. No statistically significant difference was found between the JAMA, modified DISCERN and GQS scores in terms of the sources of videos (p=0.226, p=0.115, p=0.812). Notably, there was a weak positive correlation between the JAMA scores and the number of views (r=0.204, p=0.041). According to our study results, most YouTube videos on TENS were of low quality and reliability. Additionally, most videos were uploaded from sources created by doctors; the most frequently found content was about the TENS procedure, and content on complications of the procedure became less frequent as the videos became more recent. In particular, it was found that videos uploaded by academics have longer duration. It has been found that reliable videos with high JAMA scores also have high number of views. Accordingly, it can be concluded that videos with higher quality and more reliability that are created by healthcare providers will be more useful for patients seeking information about TENS.

Medical scientific conferences and social networks: How Russian physicians share professional knowledge?

BACKGROUND: Physicians who attend international conferences cover their content on social media. Such posts generate an active response and discussion in the comments involving other physicians. Attending all conferences when they are held simultaneously is impossible; therefore, brief communications that capture the essence of a missed presentation are in demand, generate an immediate response, and quickly raise awareness of new clinical research and scientific data. This phenomenon was not studied in Russia. However, the posts were analyzed and the activity and interest among Russian physicians were evident.
 AIM: To investigate how frequently Russian physicians use available social networks to share information from scientific conferences with their colleagues.
 METHODS: The search for posts for the last 412 months in Russian social networks such as VKontakte (vk.com), VrachiRF (vrachirf.ru), and Doctor na rabote (doktornarabote.ru) by report, conference, congress, symposium, and medical conference keywords was conducted. The selected recordings were classified into 6 categories (conference announcements; reports of past conferences without disclosing the content; professional journalistic reports, disclosing the content; reports from physicians, disclosing the content; videos of reports with disclosure; videos of reports without disclosure) and counted (1373 posts in total). However, the category Reports from physicians revealing the content of some selected parts of the report and facts and ideas presented in the report was given special attention due to useful information from the conferences and a reason to discuss in the comments. In addition, relevant studies by authors from other countries were analyzed and compared with our results.
 RESULTS: A total of 1,373 posts (searched by keywords), of which 65 were in the category Reports from physicians revealing the content of some selected parts of the report and facts and ideas presented in the report was reviewed. The number of such posts is limited; however, this information is of interest to physicians (high number of views and dozens of comments). By comparison, the number of such messages in other countries may reach into the hundreds at a single conference alone. Based on foreign experience, the discussion of the reports on social networks helps both to spread new knowledge and facilitate joint learning and interaction among physicians, which contributes to the generation of useful material that passed peer review. Possible reasons for the low number of such posts on Russian social networks are as follows: mostly messages and discussions take place on professional social networks (VrachiRF and Doctor na rabote), foreign organizers actively encourage participants to use social networks with conference hashtags, and the multimillion-speaking English-speaking audience encourages authors to write more posts with their feedback.
 CONCLUSIONS: Physicians quite rarely share facts presented at Russian scientific medical conferences on Russian social networks. However, users of social networks show considerable interest and actively discuss such posts. The study of this phenomenon will enable the assessment and effective use of its educational potential.

Urology Reach on Social Media: Appealing to Future Potential Applicants

ObjectiveOn average, internet users aged 16 to 29 years spend 3 hours per day on social media platforms. Previous research has identified social media as an important tool for prospective applicants in the age of virtual residency interviews, but no study to date has included TikTok as a social media platform of interest. TikTok is the fastest-growing social network in the United States, and there were predictions it would reach 1.8 billion users by the end of 2022. This study seeks to understand the difference in reach of Facebook, Instagram, Twitter, and TikTok to inform medical student engagement efforts.MethodsA binary (Yes/No) poll was posted on MCG Urology accounts on Facebook, Twitter, Instagram, and TikTok. The poll asked the question “Are you a medical student?” and was open for viewing and/or response on each platform for 24 hours. The number of total views and the number and percentage of respondents were recorded for each application. Engagement was determined by the percentage of viewers who responded to the poll.ResultsA total of 3038 views and 839 responses were collected from all social media platforms. TikTok had the highest number of views (1838) and responses (617) but low engagement (33.56%). The highest percentage of “Yes” responses was on Twitter (61%); however, Twitter had the lowest engagement of 7.2%. Results of a chi-square test showed that while the total raw number of medical students reached was highest on TikTok, of all those who engaged with the poll, there were statistically significantly more medical students on Twitter (P < 0.0001).ConclusionsMedical student outreach can be successfully conducted through social media. Twitter allows for engagement with a statistically significantly larger proportion of medical students, and TikTok allows access to a grossly larger audience of medical students. Urology residency programs should consider the utility of both Twitter and TikTok for student outreach.

Newspaper Campaign to Promote Deceased Organ Donation: Who Can Appeal to the General Japanese Population?

Various interventions are reportedly effective in promoting organ donor registration. However, the identity of those who best serve as presenters to appeal to the general public is not known. A campaign for organ donor registration was conducted through a local newspaper advertisement in Japan. The advertisement appeared in 439,733 copies of the newspaper on January 9, 2021. In addition to the main message, 6 different presenters with photos of their faces and quick response codes were listed in the advertisement, namely a urologist, transplant physician, nephrologist, dialysis physician, ophthalmologist, and kidney transplant recipient who was a nephrologist himself (ie, a recipient and nephrologist). Newspaper readers watched each video about deceased organ donation via the quick response codes, and the number of video views acquired 30 days after the appearance was the main outcome, which was assessed using YouTube analytics. The proportions (95% CI) of people who watched each video among 439,733 newspaper readers were compared among the 6 presenters. The analyzed videos were viewed 262 times. The video produced by the recipient and nephrologist had the highest number of views among the 6 presenters (proportion: 0.019% [95% CI, 0.015-0.023]), followed by the one produced by the dialysis physician (0.011% [95% CI, 0.008-0.014]), the nephrologist (0.010% [95% CI, 0.007-0.014]), the urologist (0.008% [95% CI, 0.006-0.012]), the transplant physician (0.006% [95% CI, 0.004-0.009]), and the ophthalmologist (0.005% [95% CI, 0.004-0.008]). The appeal by the recipient and the nephrologist reached the highest proportion of people who watched the video about deceased organ donation in Japan.

Quality analysis of YouTube videos on vulvodynia.

Social media, with its low cost and easy accessibility, represents an ideal medium for sharing medical interests, but the quality of its content is questionable. The primary aim of this study was to evaluate the quality of video content related to vaginismus on YouTube as a source of information by using scores of established classification systems. The secondary aim was to examine the relationship between objective and subjective measures of their quality. The term vaginismus was typed into the YouTube search bar (http://www.youtube.com). The first 50 videos with the highest number of views were included in the study. All videos were assessed on August 18, 2022, by a gynecologist and/or a urologist experienced in vulvodynia. Data of all the videos were recorded, such as source, content, duration, day since upload date, number of views, number of likes, number of comments, and views per day. The Global Quality Scale (GQS) and modified DISCERN score were employed to assess the quality of the videos. The primary outcomes of this study were the scores of established classification systems and the measures relating to the preference and evaluation of viewers of YouTube videos on vulvodynia. A total of 50 videos were evaluated. The sources of 32 (64%) of these videos were "universities/professional organizations/nonprofit physicians/physicians" and "stand-alone health information websites." The GQS and modified DISCERN scores of the videos whose source was "universities/professional organizations/nonprofit physicians/physicians" were higher than those whose source was "talk show programs/television programs" (P = .014 for GQS score, P = .046 for modified DISCERN score). When classified according to GQS score, the quality level of 58% of the videos was low. Of the videos whose source was "universities/professional organizations/nonprofit physicians/physicians," 56.3% were of good quality. The quality of information was very low and suggested that health care professionals should take on a more active role in configuring the qualitative characteristics of the material available online about the given health issues. To the best of our knowledge, this is the first study to investigate the quality of YouTube videos on vaginismus (vulvodynia). However, the limitation of this study is the relatively subjective evaluation of videos, including the risk of observer bias, although we attempted to overcome this problem with the inclusion of 2 independent reviewers and the use of validated tools. YouTube videos may offer a huge amount of information about this condition, but the quality of the available sources is heterogeneous.

Evaluation of Youtube content regarding Varenicline and smoking cessation

Introduction. The use of varenicline, an effective way to quit smoking, has become a subject of discussion in the mainstream media, social media, and the internet due to the growing number of people trying to quit smoking. YouTube videos serve a significant purpose in the drive towards smoking cessation with the aid of the drug mentioned above. This study aimed to evaluate the content of videos related to varenicline on YouTube.
 Material and methods. Six different research terms were created for a search on YouTube. Two reviewers evaluated the videos for quality, reliability, and usefulness. After detecting useful and misleading videos, the factors affecting them as video parameters in these groups were compared.
 Results. Of the videos evaluated, 78% were classified as useful, while the remaining 22% were misleading. Video length, number of likes and the likes ratio showed no significant difference between these two groups (p=0.264; p=0.075; p=0.798). The DISCERN (DS) and Global Quality Scale (GQS) scores of misleading videos were significantly lower (p=0.001). The DS and GQS scores of the useful videos were 2.58±1.11 and 2.67±1.05, respectively.
 Conclusions. Misleading videos had a higher number of views and comments compared to useful videos. It was observed that independent YouTube users and media sources are producing more misleading videos. It is very concerning that cigarette quitters do not develop awareness in decision making about the misleading information from media and independent users. In contrast, health pages, physicians, and patient experiences can guide those trying to stop smoking.

Social agents as catalysts: Social dynamics in the classroom with book introduction robot.

One of the possible benefits of robot-mediated education is the effect of the robot becoming a catalyst between people and facilitating learning. In this study, the authors focused on an asynchronous active learning method mediated by robots. Active learning is believed to help students continue learning and develop the ability to think independently. Therefore, the authors improved the UGA (User Generated Agent) system that we have created for long-term active learning in COVID-19 to create an environment where children introduce books to each other via robots. The authors installed the robot in an elementary school and conducted an experiment lasting more than a year. As a result, it was confirmed that the robot could continue to be used without getting bored even over a long period of time. They also analyzed how the children created the contents by analyzing the contents that had a particularly high number of views. In particular, the authors observed changes in children's behavior, such as spontaneous advertising activities, guidance from upperclassmen to lowerclassmen, collaboration with multiple people, and increased interest in technology, even under conditions where the new coronavirus was spreading and children's social interaction was inhibited.

Altmetric Attention Score and Its Relationships to the Characteristics of the Publications in the Journal of the American Chemical Society

ABSTRACT This article contributes to the discussion on the relationship between views, citations, number of references, number of authors, number of countries and the Altmetric Attention Score (AAS). The aim is to identify the metric most likely to complement traditional citations in scholarly publishing in chemistry. We used the publications in a top multi-disciplinary chemistry journal, the Journal of the American Chemical Society, for a three-year period for this study. We identified whether materials that are highly viewed correlates with higher number of citations and higher Altmetric Attention Scores; high AAS correlates with higher number of views and higher number of citations; higher number of citations correlates with higher number of views and higher AAS; (multi-authored works correlate with higher AAS, higher number of views and/or higher number of citations; and authors from more than one country correlate with higher number of views, higher citations and higher AAS.

Educational value of spinal injection therapy videos in Korean YouTube for back pain patients.

YouTube, the largest online video platform, has become increasingly popular as a source of health information to patients. The aim of the study was to assess whether Korean patients were well informed about spinal injection from YouTube. Search for the keyword "cheog-chu ju-sa" in Korean language was done, and the quality of the 51 videos with the highest number of views was evaluated independently by two pain management doctors. The averages of global quality scores evaluated by the two doctors were 3.0 and 3.5 and modified DISCERN (mDISCERN) scores were 2.8 and 3.0, respectively. The Kappa statistic between the two doctors' scores was 0.285 and 0.417. The percentage of low-quality videos with a global quality score of 2 or less is 18-36%, which indicated that these videos might provide inaccurate or misleading medical information to the patient. Pain clinic doctors should be wary of medically misleading information available on online platforms, such as YouTube, and strive to create and distribute professional quality educational materials.

Explanatory Data Analysis to Evaluate Keyword Searches for Educational Videos on YouTube with a Machine Learning Approach

One of the most important parts of data science is the process of explanatory data analysis. This study aims to analyze learning videos on YouTube using search keywords such as learning biology, chemistry, physics, computers, mathematics, management, accounting, citizenship, history, and culture. The method used is the explanatory data analysis technique with a Machine Learning approach. The dataset used in this study uses learning video search keywords found on the YouTube digital platform. After doing a thorough analysis of all existing variables, we found that in the context of searching for learning video keywords on YouTube, the viewing variable has a heatmap correlation of 0.97 on the likes variable, 0.97 on the subscribers variable, -0.15 on the duration variable and 0.95 on the comment variable. The duration variable negatively correlates with all variables based on the analysis using a correlation heatmap using the seaborn library. Our analysis found that the number of learning videos with the search keyword Mathematics had the highest number of views among other variables. Further research can use existing variables or also add variables and add search keywords on YouTube. The data analysis approach can also be done using SPSS, R and also a Machine Learning approach with different libraries.

MP30-02 THE IVU VIRTUAL VISITING PROFESSORSHIP PROGRAM: YOUTUBE AND ITS IMPACT ON GLOBAL HEALTH EDUCATION

You have accessJournal of UrologyCME1 May 2022MP30-02 THE IVU VIRTUAL VISITING PROFESSORSHIP PROGRAM: YOUTUBE AND ITS IMPACT ON GLOBAL HEALTH EDUCATION Dzhuliyan (Jay) Vasilev, Danielle D. Sweeney, Ashley M. Westrum, Christina B. Ching, Francis X. Schneck, and Ian S. Metzler Dzhuliyan (Jay) VasilevDzhuliyan (Jay) Vasilev More articles by this author , Danielle D. SweeneyDanielle D. Sweeney More articles by this author , Ashley M. WestrumAshley M. Westrum More articles by this author , Christina B. ChingChristina B. Ching More articles by this author , Francis X. SchneckFrancis X. Schneck More articles by this author , and Ian S. MetzlerIan S. Metzler More articles by this author View All Author Informationhttps://doi.org/10.1097/JU.0000000000002573.02AboutPDF ToolsAdd to favoritesDownload CitationsTrack CitationsPermissionsReprints ShareFacebookLinked InTwitterEmail Abstract INTRODUCTION AND OBJECTIVE: Like many global health organizations, International Volunteers in Urology (IVU) had to adjust to limitations on international travel during the COVID-19 pandemic that eliminated in-person surgical workshops. IVU turned to a completely virtual presence through the expansion of a visiting professorship program (VVP) of lectures given to international partner sites on requested topics via live video conference. These lectures were recorded and subsequently posted on YouTube, and promoted through social media, to increase accessibility. We reviewed the use of YouTube as an educational platform. METHODS: YouTube analytics of the IVU VVP program viewed after the live presentation from February 2020 through October 2021 were reviewed. We categorized the lectures by urology topic and evaluated them by the watch time in hours, the total number of views, and the number of channel subscribers. We then calculated an interest score, represented by the ratio of the number of views to the total number of videos under a specific topic, and a value score, represented by a ratio of total watch hours to the total number of videos. RESULTS: 68 lectures have been given over 20 months with 10,941 total views, 873.4 total hours of watch time, and 259 channel subscribers. The top three video categories by watch time and number of views included endourology (215.2 hours, 2,006 views), oncology (169.1 hours, 1,868 views), and pediatrics (164.9 hours, 3,453 views). “Ultrasound basics for urologists” was watched the most with 104.4 hours (1,000 views), while “Complex hypospadias” had the highest number of views at 1,200 (25.4 hours). The top three video categories by interest scores were endourology (287), pediatrics (247), and voiding dysfunction (189), while the top three by value scores were endourology (31), voiding dysfunction (18), and sexual health (15). For all videos, direct YouTube searches were the most common means of viewership (representing 41.7% of views), while external traffic sources represented 13.9% of views. Of the external traffic sources, the most common was from Google (14.2%). CONCLUSIONS: The COVID-19 pandemic led IVU to create a well-received VVP program, archived through YouTube to enable sustained remote education and outreach to international sites. Review of YouTube trends provided feedback on didactic topics. The difference in views and watch time highlight topics of higher educational value to international sites and may suggest areas of focus in future virtual and in-person didactics when they resume. Source of Funding: None © 2022 by American Urological Association Education and Research, Inc.FiguresReferencesRelatedDetails Volume 207Issue Supplement 5May 2022Page: e478 Advertisement Copyright & Permissions© 2022 by American Urological Association Education and Research, Inc.MetricsAuthor Information Dzhuliyan (Jay) Vasilev More articles by this author Danielle D. Sweeney More articles by this author Ashley M. Westrum More articles by this author Christina B. Ching More articles by this author Francis X. Schneck More articles by this author Ian S. Metzler More articles by this author Expand All Advertisement PDF DownloadLoading ...

Food and Beverage Product Appearances in Educational, Child-Targeted YouTube Videos.

Background: Food advertisement exposure is associated with children's increased caloric intake, but little is known about food/beverage placements in child-oriented educational YouTube videos. We aimed to quantify the prevalence of food/beverages in these videos and assess their nutritional quality. Methods: Researchers identified child-oriented educational YouTube videos from 2020, using keyword searches. We coded the names of featured food/beverages, coded how the food/beverages were interacted with, quantified the number of minutes the food/beverages appeared, and assessed the nutritional quality of the food/beverages. Results: A sample of 400 videos with the highest number of views was identified, 165 of which featured food/beverages. These 165 videos were collectively viewed over 1.1 billion times. Among these videos, 108 (67.4%) featured unhealthy foods and 86 (52.1%) featured branded products. Most food/beverages were used in experiment/tutorials (n = 143, 86.7%). Of the 165 videos featuring food/beverages, 91 (55.2%) did not depict food/beverages in their video thumbnail. Conclusions: While unhealthy food/beverages appear frequently in child-oriented educational YouTube videos, parents and teachers may not be aware of the presence of branded food/beverage products in these videos that could influence their children's food and brand preferences. The Federal Trade Commission should collect data on food and beverage company sponsorship of educational videos aimed at children and adolescents.

Abstract P188: Application Of A Facebook Platform To Engage Rural Populations In Health Awareness And Research On Heart, Lung, Blood And Sleep Disorders: The Risk Underlying Rural Areas Longitudinal Cohort Study

Background: Data is sparse regarding the utility of social media in engaging southern, rural communities in health awareness education and research. Community Advisory Board (CAB) members of the Mississippi (MS) Core of the Risk Underling Rural Areas Longitudinal (RURAL) Study suggested the use of a Facebook social media platform to promote the RURAL Study while providing live health education presentations that they could review and refer to others. Objective: Identify social media strategies using existing Facebook metrics to engage the populations of two rural counties in research on Heart, Lung, Blood and Sleep disorders. Methods: The Principal Investigator of RURAL Study’s MS Core collaborated with the University’s Social Media Coordinator to implement a Facebook page for the Study. The team implemented six health awareness education programs focused on monthly health observances that best fit with HLBS disorders and COVID-19 concerns noted by the CABs. Facebook metrics including Reach (Organic and Paid Ads), Views, Likes, Comments and Shares were collected continuously. Findings: There were six Health Awareness events between February and June 2021 (Table 1). Paid Ads resulted in a greater reach among those in targeted rural communities. The number of views positively correlated with the number reached. The highest number of views were for short talks on Men’s Health (June events) compared to hour-long panel discussions (Feb, May and Aug events). The numbers of Likes, Comments and Shares were similar among the different approaches. Clicks were greater among Paid Ads compared to Organic Ads. Between February and August the number of followers increased from 39 to 300 with the largest increase in July after the Men Health talks. Conclusion: Using social media may be an effective tool for reaching communities with health awareness and health education. Our findings support that Paid Ads (Boosts) focusing on targeted audiences are more effective than Organic Ads. Short talks are more effective than hour long programs.