Signalized intersections are the major causes of delay to vehicular traffic along signalized arterials. Although a lot of research has been conducted about the optimization of the performance of signalized intersections, it is mostly applicable to the operations stage and involves changing signal phasing schemes. However, due to cost of roadways construction and the additional improvements after construction, the assessment of the potential performance of the roadway is very important even at the planning stage so that the plans do not call for some unfavorable design features along the arterial. The lack of performance oriented planning often leads to poor performance, such as very low travel speeds. In this work, we investigate the travel speed along a hypothesized 4-lane signalized arterial, and examine how it changes due to the signalized intersection density, cycle length, mean desired speed, and the function of the intersection. Results showed that cycle lengths up to 120 seconds were sufficient to yield high travel speed. At higher intersection densities, lower travel speeds will be achieved regardless of the mean desired speed. The function of the signalized intersection was also significant, showing the possibility of maintaining the traffic function of an arterial if it were crossed by a lower level road in the hierarchy. The importance of performance evaluation at the planning stage was further emphasized.