This study explores the decoupling phenomenon of listed companies in the new energy vehicle manufacturing category in terms of ESG (environmental, social, and corporate governance) by using fuzzy set qualitative comparative analysis (fsQCA) and necessity condition analysis (NCA) methods, and identifies four different groupings. These groupings reveal the complexity and diversity of firms' ESG performance and disclosure, including high gearing and low environmental commitment, high management compensation and low social responsibility, high media attention and selective disclosure, and high market competition and inadequate governance. The results of the study show that financial pressure, management incentives, media attention and market competition all significantly affect firms' ESG behavior. Based on this, policy and management recommendations are proposed, such as strengthening the regulation of ESG disclosure, incorporating ESG performance assessment in executive incentives, and balancing short-term financial goals with long-term sustainable development. Although this study reveals the complexity of ESG decoupling in new energy automobile manufacturing firms, the limitations of data source, sample scope and methodology still exist. Future research should expand the sample scope, conduct dynamic analysis, and synthesize multiple methods to deepen the understanding of corporate ESG decoupling behavior and provide scientific guidance for management and policy making.
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