The article examines the profit of agrarian enterprises as a source of financing innovation and investment activities. It is concluded that the efficiency of the enterprise's innovation and investment activity depends, first of all, on the type of innovation, the scope of application and expected consequences, the amount of costs associated with their appearance, the real consequences of capital investment, in particular, profit. The state of agriculture in Ukraine for 2017-2021 was analyzed according to the following indicators: capital investment in agriculture; the share of enterprises that made a profit; the share of enterprises that suffered a loss; Net profit; amount of net profit per 1 s.-y. enterprise; level of profitability of activity; the level of profitability of the economy as a whole. It was determined that the increase in the level of investment attractiveness of agriculture is due mainly to the lower cost of production of agrarian products compared to its analogues abroad, favorable natural and climatic conditions for obtaining high yields of agricultural products under the condition of applying innovation technologies for its cultivation, as a result, the formation of a sufficient fodder base for livestock, historically recommended by the national traditions of production of agriculture of high taste qualities. It was determined taking into account the realities of the modern age, that the internal amount of resources for the implementation of innovation and investment activities of agrarian enterprises is extremely insufficient to ensure the expanded reproduction of capital and the innovation renewal of production. With in view of the priority state challenges regarding the re-distribution of state budget funds for the purposes of development of a specific period, spheres and branches of the country's economy, the emphasis on state support is objectively shifted and directed to ensuring state security. This obliges agrarian enterprises of Ukraine to increase their investment attractiveness regarding the possibility of attracting foreign direct investments and financial investments, which become a real source of funding for their innovation and investment activities.