High-star Hotels Research Articles

The Influence of “Face Consumption” on Product Purchasing Behavior of High-star Hotels—Take the High-star Hotel in Nanjing Garden Expo Park as an Example

The Influence of “Face Consumption” on Product Purchasing Behavior of High-star Hotels—Take the High-star Hotel in Nanjing Garden Expo Park as an Example

Sensing hotel customers distribution and their sentiment variations using online travel agent data: a case of Shanghai star-rated hotels

ABSTRACT Customer numbers and comments have been extensively studied to increase hotel arrivals and loyalty, whereas the specific distribution and sentiment variations have received less attention. This study constructed a data set of hotel customers and the deep learning model was applied to quantify unstructured text, which can mine the distribution and sentiment variation patterns of different star hotel customers. The findings show that customers of different star-rated hotels have different variation patterns of sentiment and distribution. There is a negative correlation between the visit heat and sentiment of some high-star hotels in various administrative regions: regions with lower visit heat have higher sentiment scores. In addition, season and location are important factors that affect customers’ sentiments. This study is the first to use a quantitative approach to examine the distribution and sentiment variation patterns of hotel customers. It provides insights into appropriate marketing strategies for the hotel industry and offers practical suggestions to hotel customers.

Resource sharing with local partners: How do hotels benefit?

In tourism, resource sharing with local partners is becoming increasingly important as cooperative efforts are seen as specific modes for hotels to reduce shortages of information, technology, or market-related processes. Locally interconnected hotels are expected to share tangible and intangible resources across their horizontal and vertical boundaries, complementing traditional competitive strategies to achieve cooperative benefits and firm performance. We developed a conceptual framework relating resource sharing to benefits and firm performance. Our results reveal that various facets of resource sharing provide certain benefits with varying strengths for hotels. Vertical tangible resource sharing offers the most pronounced potential for benefits but can negatively affect financial performance. While some scholars assert that cooperation helps firms with limited resource endowments, we argue that hotels must be sufficiently strong to cope with cooperation challenges effectively. Our results support both perspectives. Within the hospitality context, some resource sharing mechanisms generate more benefits for large and high-star hotels, while others do so for small and low-star ones.

Perfunctory or faithful: The impact of self-professional identity on labor productivity of front-line employees in hotels

Based on the theories of professional identity and emotional labor, this study investigates the mediating role of emotional labor in the relationship between self-professional identity and labor productivity among front-line employees in hotels. Drawing upon a validated scale, a survey was conducted with 238 front-line employees working in high-star hotels to examine the impact mechanism of self-professional identity on labor productivity. The findings reveal that self-professional identity significantly and positively influences labor productivity among hotel front-line employees. Self-professional identity is identified as the antecedent variable of emotional labor, whereby it enhances the deep acting of front-line staff while reducing surface acting and improving natural acting. Emotional labor acts as an intermediary between self-professional identity and labor productivity. However, different dimensions of emotional labor exhibit notable variations in their mediating effects and influence on outcomes. Effective hotel human resource management should prioritize the cultivation of front-line employees' self-professional identity, harness the positive role of emotional labor, and enhance labor productivity. This approach can lead to reduced operating costs, improved service quality, staff stability, and increased hotel revenue.

Disaster Recovery Backup and Privacy Protection Algorithm of Hotel HRM Information System

In this study, a high-star hotel is used as a case to study the impact of informatization on hotel human resource management. For the hotel human management system data with many types, large quantities and high security requirements, the data disaster recovery backup should have scalability and privacy protection. The results show that: First, from an overall point of view, the current human resource management in the hotel industry has fully entered the information age, and the overall trend will continue. Secondly, in terms of specific applications such as recruitment management, training management, personnel management, etc., combining it with cryptographic technologies such as AONT and threshold secret sharing, a new power data disaster recovery backup scheme is proposed, which is implemented on the open source blockchain platform.

Research on Price Fairness Perception of Customers in High Star Hotels

Research on Price Fairness Perception of Customers in High Star Hotels

The path analysis of the fair regulation-staff turnover in high-star hotels: empirical evidence from Shandong, China

The path analysis of the fair regulation-staff turnover in high-star hotels: empirical evidence from Shandong, China

The path analysis of the fair regulation-staff turnover in high-star hotels: empirical evidence from Shandong, China

The path analysis of the fair regulation-staff turnover in high-star hotels: empirical evidence from Shandong, China

Research on Ctrip's hotel business management issues and development suggestions under the background of COVID-19

Since 2020, China's tourism industry has been hit hard by the COVID-19 epidemic. Online accommodation is an important part of the online travel market, after the outbreak, the housing market consumption low, to save the performance of the downturn, Ctrip in the face of the new champions, on the basis of the high star hotels and packaged products products, series of pre-sales activities through online live, to consolidate the hotel business in the industry leading position.The previous literature has not systematically analyzed the organizational management of Ctrip's hotel business in China. This paper mainly studies the measures taken by Ctrip hotel industry under the COVID-19 epidemic, and then uses PEST analysis to explain the market environment. Then point out the problem through the 4P marketing theory. Finally put forward the development strategy and approach.

Carbon emission reduction calculation for the green transformation of traditional hotel design

The green transformation design of traditional hotels aims to reduce the consumption of materials and energy and reduce the emission of harmful substances. Carbon emission, usually used to measure energy consumption, is a representative indicator to evaluate the effect of the green transformation process. This paper adopts the emission factor method to measure the carbon emission reduction in the process of hotels’ green transformation from the whole life cycle of hotels, and the results show that: 1) From the perspective of the hotel life cycle, the construction process is the stage with the most carbon emissions. 2) From the perspective of a single hotel, high-star hotels have larger emissions than low-star hotels; 3) As the number of three and four-star hotels far exceeds the five-star hotels, overall, four-star hotels ranked first in total emission reduction. 4) From the perspective of provinces, the hotel industry emission reduction potential of different provinces varies greatly, among which Guangdong, Zhejiang, and Jiangsu provinces are at the top of the list. The future carbon reduction potential of the Chinese hotel industry is very considerable. The content of this paper enriches the research in the field of carbon emission measurement and also provides a reference for the management agency to designate the carbon peaking and carbon neutrality goals of the hotel industry.

A Study on the Evaluation of the Innovation Efficiency of Star Hotel Services Based on the DEA-Malmquist Index

Based on the panel data of star-rated hotels in China from 2015 to 2021, the following conclusions were drawn by using the DEA-Malmquist index method to investigate the efficiency of service innovation of star-rated hotels in China and to analyze the factors that influenced the change in the efficiency of star-rated hotels in China [1]. The service innovation efficiency of high-star hotels has a high sensitivity to changes in the external environment, while low-star hotels show a relatively resilient life under the unfavorable external circumstance [2]. Technological progress is an important reason for the promotion of service innovation efficiency, especially the key reason for the improvement of service innovation efficiency of high-star hotels [3]. The expansion of enterprise-scale has a more obvious inhibiting effect on the improvement of service innovation efficiency of low-star hotels [4]. After the epidemic, pure technical efficiency can obviously promote the service innovation efficiency.

STUDY ON THE IMPACT OF JOB SECURITY ON JOB PERFORMANCE AND ANXIETY SENSITIVITY OF GRASS-ROOTS EMPLOYEES IN HIGH STAR HOTELS

BackgroundAs a typical service industry, the service attitude and service level of grass-roots employees directly affect the quality of hotel products. According to the field survey, the psychological safety of employees will affect their work attitude and efficiency, thus affecting the brand and efficiency of the hotel. In particular, it is very important to study the relationship and influencing factors between job performance and anxiety sensitivity.Subjects and MethodsFrom the perspective of job security, this study collected 1243 effective questionnaires from the grass-roots employees of high-star hotels in China's first tier cities, and discussed the impact of job security on the job performance of grass-roots employees of high-star hotels through reliability and validity analysis, correlation analysis, regression analysis and other research methods. The self-awareness scale compiled by fenigstein, Scheier and Buss (1975) includes three dimensions: internal self-awareness, public self-awareness and social anxiety. In this study, the social anxiety dimension was selected, including 6 items, and scored with 5 points (0 = very inconsistent with me, 4 = very consistent with me). Single factor verification is conducted for this dimension, and the fitting indicators are as follows: χ 2/df = 1.64, NNFI = 0.98, CFI = 0.99, GFI = 0.99, RMSEA = 0.037. The Cronbach coefficient of social anxiety subscale α Is 0.72.ResultsJob prospect security, promotion security, job stability security and job execution security had significant positive effects on job performance, while interpersonal security had no effect on job performance. In addition, the study also found that there was a negative correlation between prospect security and promotion performance. Similarly, there is a significant negative correlation between job stability and self-efficacy. There was a very significant positive correlation among state anxiety, trait anxiety and anxiety. The “anxiety” component of personality characteristics plays a great role in the generation of sense of security. The correlation coefficient between LCAS and trait anxiety was 0.408, while the correlation coefficient between LCAS and state anxiety was 0.395. Both reached a significant level (P < 0.01). Self efficacy was positively correlated with job stability. Research shows that foreign language anxiety, gender and self-efficacy can be measured as comprehensive variables.ConclusionEnsuring employees' work safety is helpful to improve employees' actual work efficiency. The grass-roots staff of high star hotels will carry out team building driven by material interests. The grass-roots employees of high star hotels will make efficient work dedication on the basis of ensuring career development, welfare benefits and clarifying the scope and links of work. This study puts forward three management enlightenment: improve the development system of grass-roots employees in high star hotels and improve their job security; Optimize the construction of working team in high star hotels to ensure the psychological safety of grass-roots employees; Improve the incentive mechanism of high star hotels and improve the work performance of grass-roots employees. Finally, strengthen positive cognitive education, carry out targeted education for relevant personnel, correctly guide positive emotions, turn some blind and optimistic impulsive emotions into rational motives, and guide them to carry out relevant activities according to their own advantages and characteristics. Clarify the goal of motivation by example, and regularly hold activities such as successful model sharing, experience introduction and project display, so as to set a successful example for positive emotions, clarify the specific objectives of the activities, form strong psychological motivation, stimulate internal potential and help the realization of positive behavior. Strengthening professional guidance is to make the motivation of winning the bid behavioral.AcknowledgementsThe Project to Improve the Basic Research Ability of Young and Middle-aged Teachers in Guangxi Colleges and Universities “Research on the Path to Improve the efficiency of High-quality Development of Rural Tourism in Guangxi Ethnic Villages” (Project Number: 2022KY0773). Supported by The Project to Improve the Basic Research Ability of Young and Middle-aged Teachers in Guangxi Colleges and Universities “Research on Tourism Development of the Xiangjiang Campaign Long March Site under the Vision of Targeted Poverty Alleviation” (Grant No.2020KY21001); Supported by The school-level scientific research fund of Guilin University Of Aerospace Technology supported the “Study on Spatial Differentiation and Influencing Factors of Tourism Efficiency of the Red Tourism Circle in Northern Guangxi” (Grant No. XJ20KT31); Supported by Guilin Institute of Aerospace Industry College Student Innovation and Entrepreneurship Training Program “Research on Customized Tourism Consumption Behavior-Taking Research Tourism as an Example”(Grant No.: 202011825058). Supported by Guilin Institute of Aerospace Industry College Student Innovation and Entrepreneurship Training Program “An Exploration of the Integration Model of Party History Learning and Education and Red Tourism for College Students in Ethnic Areas Based on Cultural Confidence”(Grant No.202111825057).

Research on Micro Marketing Strategy of High Star Hotels in China

The rapid development of modern Internet technology has had a greater impact on many industries, especially for the service industry is to bring more opportunities and challenges to the service industry. For the hotel industry, facing the generational change of the consumer market, the development of mobile Internet technology has a greater impact on the industry service marketing, and many hotels have to pursue a more perfect marketing strategy according to the needs of consumer groups and changes in behavior. If we simply rely on offline branding to carry out service marketing, it is bound to be overtaken by other competitors. Therefore, in order to help the hotel better accumulate reputation and enhance its influence, we must start from the perspective of improving the hotel business volume and upgrading the user experience, and pay attention to the promotion of the hotel micro marketing strategy. This paper takes this as the background, takes the high star hotel as the research object, combines the present situation of micro marketing of the hotel industry, on the basis of clear micro marketing strategy view, makes the key introduction to the high star hotel micro marketing strategy improvement.

Research on Prediction Model of Hotels’ Development Scale Based on BP Artificial Neural Network Algorithm

Due to the lack of macro and systematic data, the target cost of high-star hotel project cannot meet the characteristics and needs of the hotel project itself. Therefore, the establishment of star hotel development scale prediction is urgent. In the scale development strategy, based on the previous studies, combined with the development characteristics of regional high-star hotels in a city, this paper constructs the index system of influencing factors of the development scale of high-star hotels and extracts the main influencing factors of hotel development scale by principal component analysis and partial relationship analysis, which are mainly urban development, economic development, tourism development, tourism development exhibition industry development, business development, and transportation development. The BP artificial neural network prediction method is used to establish a prediction model for the development scale of high-star hotels, by adopting the above key extraction factors as input of BP neural network. Through the input and output of the scale influence index data, the development scale of star hotels is accurately predicted. The simulation results verify the effectiveness and reliability of the star hotel development scale prediction strategy based on BP neural network, in terms of accuracy and model superiority.

Customer Cooperation and Employee Innovation Behavior: The Roles of Creative Role Identity and Innovation Climates.

Employee innovation behaviors lay the foundation for sharing economies and are of importance to business success, especially for service sector firms such as hotels. This study examines the relationship between customer cooperation and employee innovation behavior (EIB) by focusing on the mediating role of creative role identity and the moderating role of innovation climate. Drawing on resource based theory and role identity theory, we propose that customer cooperation enhances creative role identities and EIB, and the relationship between creative role identities and EIB is stronger when innovation climates are described as “high” rather than “low.” A total of 213 respondents in high star hotel were selected for questionnaire survey in this study. The results indicate that Customer cooperation is positively related to EIB. Customer cooperation positively affects EIB partially through creative role identities and innovation climate strengthens the direct effect of creative role identities on EIB and the indirect effect of customer cooperation on EIB through creative role identities. Theoretical and practical implications were also discussed.

Do the flipped impacts of hotels matter to the popularity of Airbnb?

Purpose By building on cooperation–competition theory, this study aims to investigate the multidimensional flipped effects of neighborhood hotels on Airbnb listings’ popularity, examining the degree to which such impacts are influenced by hotel types and geographical areas. Design/methodology/approach This study explores the interdependent and competitive relationship between neighborhood hotels and Airbnb from the perspective of effects on Airbnb listings’ popularity by exploring a data set covering 10,492 Airbnb listings and 2,691 hotels from Ctrip. Findings Results reveal that neighborhood hotels’ number of reviews, review ratings and prices each have positive spillover effects on Airbnb listings’ popularity, while quality assurance labels and negative review topic sentiments exert competitive effects on Airbnb popularity. Moreover, the number of budget chain hotels and high-star hotels have positive and negative effects on Airbnb popularity, respectively. Geographical areas also have a moderating effect on the relationship between various hotel-related influencing factors and Airbnb. Practical implications This study can offer hotel managers and Airbnb operators a clearer understanding of these businesses’ coexisting relationship. Findings can also provide Airbnb-specific guidelines for practitioners in terms of site selection, promotional features and development strategies for Airbnb listings. Originality/value This study establishes a cooperation–competition relationship model between hotels and Airbnb and considers the flipped effects of hotels on Airbnb for the first time. It expands previous studies by considering the multidimensional effects of hotels on Airbnb listings’ popularity and by examining the influences of hotel types and geographical areas on hotels’ impacts on Airbnb.

Study on The Staff Regularity and Building Energy Efficiency of High-star Hotel in Urumqi

Urumqi is located in the arid area of Northwest China. Through field investigation, the author finds that the energy consumption of high-star hotels in Urumqi is large in off-season tourism, but the occupancy rate is low, which causes a lot of energy waste. According to the data analysis of law of indoor activity in each area of high star hotel in Urumqi, this paper puts forward that through building buffer space, according to the different function of building, different treatment should be carried out for different use frequency of building space. According to different use temperature requirements, the use space can be arranged from the inside to the outside in order to form a gradient space, and dividing the various areas of the hotel into heating space, transition space and temperature damping space can achieve the purpose of energy saving effectively.

Facing new challenges in rural tourism: signaling quality via website

Conscious of the importance of the tourist sector in Spain and the appeal of rural tourism in Andalusia, this paper aimed to analyse the quality indicators that rural Andalusian hotels show on their official websites (quality certifications, logos of excellence and online reviews), as well as the possible variables that may influence the sort of indicators published. The results reflected that only 38% of the analysed hotels presented some sort of quality indicator. In this regard, 23.68% of the establishments provided information related to their online reputation, 20.3% displayed some form of logos of excellence and only 7.5% chose to indicate that they had quality certifications. The hypothesis test indicated a significant correlation between the exhibition of logos of excellence and the high star hotels. Enhancing rural hotels’ websites, as a sales platform, could be the alternative to reduce the commissions of online travel agencies and could foster direct sales and subsequently improve business performance.

基于SEM的酒店实习生实习满意度研究——以长三角地区高星级酒店实习为例

基于SEM的酒店实习生实习满意度研究——以长三角地区高星级酒店实习为例

ENHANCING MARKETING OF FARIZ HOTEL THROUGH COORPERATING WITH GLOBAL TRAVEL AGENT

According to Explore Wisata (2017) Malang is a city that has many tourist destinations. Most of them located in area of Batu, there are many interesting tourist destinations. This is balanced by the number of hotels ranging from budget hotels to high star hotels that are spread around Batu. Fariz hotel is one of the hotels that compete in the budget class hotel that is surrounded by Batu area. Although Fariz hotel is a budget hotel, Fariz hotel has the better quality and service compared to the other budget hotels.&#x0D; Author gives an idea to make Fariz hotel entering international market. The author planned business to business co-operation to bring Fariz hotel to international. By cooperating with foreign travel agents who have package tours to Indonesia, Fariz Hotels can be added in the hotel list for the travel agent. The author chose to cooperate with foreign travel agents because the foreign tourists who will traveling usually entrusted the choice of hotel to travel agents. By entering the list of hotels in Fariz travel agent hotel will be more easily visited by foreign tourists.&#x0D; After cooperating with foreign travel agent, Fariz hotel will determine the right price for hotel package, hotel package price for foreign guests is certainly more expensive compared to domestic visitors, but with a slightly higher price than domestic price. With this price foreign guests will have a better service that equivalent to international budged hotel.