Abstract
Based on the panel data of star-rated hotels in China from 2015 to 2021, the following conclusions were drawn by using the DEA-Malmquist index method to investigate the efficiency of service innovation of star-rated hotels in China and to analyze the factors that influenced the change in the efficiency of star-rated hotels in China [1]. The service innovation efficiency of high-star hotels has a high sensitivity to changes in the external environment, while low-star hotels show a relatively resilient life under the unfavorable external circumstance [2]. Technological progress is an important reason for the promotion of service innovation efficiency, especially the key reason for the improvement of service innovation efficiency of high-star hotels [3]. The expansion of enterprise-scale has a more obvious inhibiting effect on the improvement of service innovation efficiency of low-star hotels [4]. After the epidemic, pure technical efficiency can obviously promote the service innovation efficiency.
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