Higher Sales Research Articles

Perilaku Konsumen Pembelian Produk Tabir Surya Pendekatan Theory of Planned Behavior

Indonesia has become one of the countries with significantly high sales in the beauty product industry, particularly sunscreen products. Various brands strive to attract consumer attention by offering different innovations and benefits. Consequently, companies need to find ways to increase awareness and consumer loyalty towards sunscreen products by understanding factors such as attitude, subjective norms, and perceived behavioral control. This research was conducted with the main objective of understanding consumer purchasing behavior of sunscreen products through the TPB approach. Additionally, this study was conducted to provide theoretical benefits by enhancing insights and knowledge related to consumer behavior, especially in terms of consumer decision-making and consumer loyalty based on the TPB approach. The sampling method used was non-probability sampling, specifically purposive sampling. Data analysis was conducted using the Structural Equation Modeling (PLS-SEM) method with a sample size of 199 respondents. The results of this study prove that attitude, subjective norm, and perceived behavioral control have a positive impact on consumer decisions directly or indirectly through consumer loyalty. Moreover, consumer decision-making positively influences consumer loyalty. This research contributes to companies in designing marketing strategies to shape consumer decision-making and consumer loyalty towards sunscreen products. Keywords: Theory of Planned Behavior, Attitude, Subjective Norm, Perceived Behavioral Control, Consumer Decisions, Consumer Loyalty.

Optimizing Inventory Management: Data-Driven Insights from K-Means Clustering Analysis of Prescription Patterns

Purpose: The goal is to improve how inventory is managed in healthcare by using K-Means clustering to analyze prescription trends. This approach helps ensure better stock availability, streamlines operations, and ultimately increases sales opportunities. Methods: This research applied the K-Means clustering algorithm to analyze a comprehensive dataset of prescription behaviors from XYZ Clinic. By grouping similar prescriptions into clusters, this method highlighted patterns within the data. These insights led to the identification of unique prescription categories, enabling the creation of tailored recommendations for improving inventory management. Result: The analysis showed that Cluster 1 should be prioritized for inventory management due to its high sales potential and consistent prescription patterns. It is recommended to increase stock for the medications in Cluster 1 to improve inventory turnover and streamline clinical operations. These findings underscore the value of K-Means clustering in healthcare, especially for enhancing inventory management and operational efficiency. Novelty: This research presents a novel application of K-Means clustering in healthcare, focusing on prescription patterns and inventory management. While previous studies have primarily used K-Means clustering for areas such as risk assessment and logistics, this study provides valuable data-driven insights to improve inventory management strategies in healthcare. The results highlight how clustering methods can support better decision-making and resource allocation, ultimately leading to greater operational efficiency and improved patient care.

Coming Home in the Age of Industry 4.0? The Effects of Offshoring and Backshoring on Manufacturing Companies’ Success

This study explores the effects of offshoring and backshoring on value creation per employee within the manufacturing sector by investigating the difference between firms that did and those that did not engage in corresponding relocation activities. Historically, offshoring has been a strategy to reduce costs and increase efficiency. However, the rise of advanced digital technologies and changing market dynamics have sparked a countertrend toward backshoring. Using data from the European Manufacturing Survey, this research examines how these strategies impact value creation, also taking into account the roles of sales growth and export intensity as potential moderators. The results of hierarchical regression analysis indicate that neither firms that have engaged in offshoring of production nor firms that have engaged in offshoring of R&D have significantly higher or lower value creation per employee than those that did not. In contrast, firms that have engaged in backshoring of production realize higher value creation when coupled with high sales growth. Firms that have engaged in backshoring of R&D, on the other hand, realize higher value creation when combined with high export intensity. These findings highlight the importance of aligning strategic decisions with both technological capabilities and market conditions to enhance productivity. The study suggests that a balanced and holistic approach, integrating both offshoring and backshoring strategies tailored to specific business contexts, can optimize value creation and maintain competitiveness in a rapidly evolving global landscape.

The impact of fuel cell vehicles deployment on road transport greenhouse gas emissions through 2050: Evidence from 15 G20 countries

As global concern over the negative impacts of global warming, primarily caused by using passenger vehicles (PVs), the transition to hydrogen fuel cell vehicles (HFCVs) is an essential alternative for reducing greenhouse (GHG) emissions. This research employs a bottom-up approach to analyze road vehicle fleet's GHG emissions. We calculated GHG emissions from PVs in 15 Group of Twenty (G20) countries based on four scenarios adopting the global HFCVs from 2024 to 2050. This paper introduces business-as-usual (BaU), moderate, aggressive, and non-HFCVs scenario. The results show that the aggressive scenario has the highest sales, estimated between 62,000 and 29.48 million vehicles by 2050, with global hydrogen market penetration rates 48.48%. Building on countries' respective national strategies, the findings highlight China and India as the leading markets for hydrogen demand, with Germany and Japan also showing significant interest. The aggressive scenario further demonstrates that transitioning from internal combustion engine vehicles (ICEVs) to battery electric vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs), and HFCVs can significantly reduce annual GHG emissions. Ultimately, this study finds that the transition to HFCVs could reduce emissions by up to 67.09% by 2050.

The Effect of Working Capital, Sales, and Cash Ratio on Profitability

This study aims to analyze the effect of working capital, sales, and cash ratio on profitability at PT Indofood CBP Sukses Makmur during 2016-2020, using secondary data from the company's financial statements and multiple linear regression methods with Eviews. In 2017, the company's net profit decreased due to costs associated with launching new products to compete in the market. Nevertheless, product demand continued to grow among local and international customers, leading to an increase in working capital for marketing efforts. This study uses quantitative data from the financial statements of PT Indofood Sukses Makmur, analyzed using multiple linear regression to test the effect of working capital, sales, and cash ratio on profitability. The results of the study indicate that working capital does not have a significant impact on profitability due to ineffective turnover, in line with previous studies by Meidiyustiani (2016) and others. Sales have a negative impact on profitability, with high sales not covering the increase in operating costs. The cash ratio has a positive impact on profitability, although the impact is not significant, indicating that cash management is important but not the main driver of profit. Overall, this study shows that efficient use of working capital and cost management are key factors in increasing profitability.

Corporate social initiatives and wealth creation for firms-an empirical examination

Purpose This study aims to examine whether social initiatives adopted by firms lead to improved financial performance. The authors analyse the impact of different elements of social initiatives on wealth creation for firms in terms of operating and market performance. Design/methodology/approach The study is based on the social initiative scores of over 4,500 firms collected from Thomson Reuters' ESG database. The study uses two-stage least squares (2SLS) to analyse the relationship between social initiatives and firm performance. Findings Profitable, mature, capital intensive and firms with high sales growth rate tend to invest more in social initiatives. Firms with high agency costs invest in social initiatives for workforce efficiency, maintaining human rights and product responsibility. The study documents evidence that social investments are value creating mechanism for firms which leads to improved financial performance in terms of operating and stock market performance. Firms with high dividend intensity invest in social initiatives for workforce welfare and human rights initiatives. Investment in employee well-being and community initiatives results in intangible benefits such as improved stock market valuation. Practical implications The research model has not considered the impact of intervening variables to understand the relationship between corporate social performance and corporate financial performance. Social implications Firms ought to recognize that social investment is beneficial in terms of value creation of firms as stock market perceive such investments favourably. Firms must focus more on community development initiatives and workforce initiatives for the value creation of firms compared to investments directed towards human rights initiatives and product responsibility initiatives. Originality/value This study focusses exclusively on the social dimension of the CSR activities. The authors examine the impact of social welfare scores on firm performance by analysing the valuation effects on scores representing workforce, human rights, community and product responsibility. Moreover, the paper also examines the impact of a new dimension of product responsibility on firm performance. They also focus on both aspects of financial performance in terms of operating performance (proxied by ROE) and the joint impact of both operating and market performance (proxied by Tobin’s Q). This paper contributes to the research on the linkage of social performance to financial performance by observing that firms with high agency cost characteristics tend to invest in social initiatives for work force efficiency, maintaining human rights and product responsibility.

Impact of Covid-19 on companies’ performance and financial resilience: Evidence from Moroccan listed companies

The study aims to evaluate the impact of Covid-19 on company performance and explore the moderating effect of companies’ financial resilience. Data were retrieved from 312 firm-year observations corresponding to 76 companies listed on the Moroccan Stock Exchange Market throughout 2018–2021. Five regression models are used to examine the overall impact of the Covid-19 pandemic on corporate performance, as well as the specific effect on corporate performance of each of the financial indicators of corporate resilience, namely sales, leverage, liquidity, and financial autonomy. The results show that although there is a decrease in the mean of both ratios of financial and operational performance of Moroccan listed companies, statistical tests confirm only a significant negative effect of Covid-19 on operational performance. The results also show that companies with high sales, low debt, high liquidity, and financial autonomy are more resilient to the negative impact of the Covid-19 pandemic. Furthermore, given the significant size and the sectorial concentration of Moroccan listed companies, there is no statistical evidence that the negative impact of Covid-19 pandemic varies according to business sector or size. Based on the results, a number of recommendations are made for both governments and companies. Governments should maintain, despite the crisis, both public and private investment in order to sustain the growth of companies’ business sales. It is also important to implement solutions for rescheduling social and tax debts to safeguard the liquidity of companies and limit their recourse to costly debt.

Factors Determining The Capital Structure of Banking Companies Listed On The Indonesian Stock Exchange

This study aims to determine the effect of Return on Asset (ROA), Sales Growth, Liquidity and Company Size on the capital structure of the banking industry listed on the Indonesia Stock Exchange in 2019-2023. This study uses secunter data with panel data regression as an analysis tool and data processing assistance with Eviews. The results of hypothesis testing show that ROA has no significant effect on capital structure, that companies that use relatively small debt have a high rate of return on investment. Sales growth does not have a significant effect on the mode structure, where companies that have a high potential sales growth rate will tend to generate greater cash flow so that the company will ultimately rely more on internal funding. Liquidity has a significant effect on the capital structure, where if the greater the liquidity, the greater the capital structure and if the smaller the liquidity, the smaller the capital structure. The size of the company does not have a significant effect on the capital structure, this can be interpreted that the size of a company does not affect the capital structure of the Company. The results of this study are also expected to be a reference for future research to increase the number of research variables and increase the number of research populations in various sectors and increase the research period.

Marshallian and Jacobian externalities in creative industries: Evidence from Chile

Most papers on creative industries ask whether they are a source of Marshallian or Jacobian effects, inasmuch as a stronger creative sector is a direction of diversification that could have positive spillovers onto the rest of the economy. While most works have focused on developed economies, I contribute evidence from a middle-income Latin American country and study both creative occupations and creative sectors. I find that specialisation in creative sectors is associated with higher sales and a larger number of firms in those sectors, albeit at a decreasing rate. A similar relationship is found between specialisation in creative occupations and the income of those workers. I find no evidence of effects of creative specialisation on other sectors.

Analisis Rasio Profitabilitas Dan Rasio Aktivitas Sebagai Dasar Penilaian Kinerja Keuangan PT. Sepatu Bata Tbk

PT Shoes Bata Tbk is a company engaged in the manufacture of leather shoes, canvas shoes, casual and sports shoes, injection/slop sandals and industrial footwear safety mats. Financial performance is a description of the financial condition of a company which is analyzed using financial analysis tools, usually the measure used is the ratio. Research conducted by the author to analyze the financial performance of PT Shoes Bata Tbk based on profitability ratios and activity ratios. The profitability ratio can be measured by Gross Profit Margin, Net Profit Margin, and Return on Investment. Where Gross Profit Margin and Net Profit Margin are ratios that measure the company's ability to earn profits on sales, Return on Investment is a ratio that measures the company's ability to use all assets owned to generate profits after tax. The activity ratio can be measured by Receivable Turnover, which is a ratio that measures the company's ability to quickly manage the level of accounts receivable turnover. Inventory Turnover is a ratio that shows how quickly inventory turns over in sales activities. And Total Asset Turnover is a ratio that measures a company's ability to create sales using all the assets it owns. The aim of this research is to find out and analyze the financial performance of PT SEPATU BATA Tbk during 2016-2021 based on the two ratios. This research uses a descriptive qualitative approach method. The data source used is secondary data in the form of profit/loss financial report data and balance sheet reports. The results of this research indicate that the financial performance of PT Shoes Bata Tbk for the 2016-2021 period based on GPM is considered very good because the company was able to reduce the cost of goods sold, resulting in high sales and high gross profit. NPM is considered not good because the net profit generated is less with quite high sales. ROI is considered very poor because the high total assets are not commensurate with the net profit generated. RT is considered very good because it increases every year. IT is considered very poor due to the decrease in cost of goods sold and increase in average inventory each year. TAT is considered quite good because the company is able to manage its assets well. Financial performance as measured by the profitability ratio and activity ratio can be said to be less efficient, because the components of the profitability ratio and activity ratio are still low and do not reach good company standards.

Sustainable entrepreneurship through customer satisfaction and reuse intention of online food delivery applications: insights from China

Advancements in the online food delivery market in China have resulted from the rapid development and popularity of mobile communications and smartphones, which are currently applied by mobile and online application developers to restaurants and food delivery services for high sales revenue and fulfilment of Chinese consumers at home. The current work aims to thoroughly examine the four information quality dimensions (i.e. intrinsic quality, contextual quality, representational quality and accessibility quality), perceived ease of use, perceived usefulness, and perceived convenience and their subsequent implications on user satisfaction and reuse intention of online food delivery applications. By analysing the roles of these factors, we underscore how innovative technology and entrepreneurial strategies can drive customer engagement and satisfaction in the rapidly evolving online food delivery market. The theoretical model proposed in this study was tested through partial least square structural equation modelling (PLS-SEM). Resultantly, intrinsic quality, contextual quality, representational quality, accessibility quality, perceived usefulness, and perceived ease of use showed a positive and statistically significant effect on user satisfaction, whereas contextual, representational, and accessibility quality, perceived usefulness, perceived convenience, and customer satisfaction positively and significantly affected users’ intention to reuse the online food delivery applications. The key determinant of reuse intention was customers’ personal satisfaction. In order to improve the continuous usage intention of online food delivery applications, application developers and the food industry should therefore focus on providing accurate and up-to-date information, which is expected to boost user satisfaction and reuse intentions.

Design, Characterization and Biopharmaceutical Applications of Novel Green Boron-Carbon Quantum Dots for Quantification of Apalutamide; Greenness Evaluations.

The diagnosis of prostate cancer has been evolving in the current decade, with expected mortality rates of 499,000 death by the year 2030. Apalutamide (APL) has been approved in 2018 as the first drug for the controlling of prostate cancer. APL significant success warrantied its high global sales, which are expected to surpass 58% of segment market sales (together with another drug; enzalutamide). Therefore, new, fast and environmentally friendly analytical methods are required for its determination for the quality control and biological monitoring purposes. The proposed research designs and evaluates the first fluorimetric approach based on novel porous green boron-doped carbon quantum dots (B@CDs) for the determination of APL in biopharmaceutical matrices. The synthetic approach has high quantum yield (31.15%). B@CDs were characterized using several tools, including transmission electron microscopy (TEM), dynamic light scattering (DLS), FTIR and Energy dispersive X-ray spectroscopy (EDX) which proved their improved surface properties with an average nano-diameter of 3.0nm. The interaction between B@CDs and APL led to enhancement their fluorescence at 441nm (excitation at 372nm). The approach was validated for the determination of APL within concentration range of 15.0-700.0 ng mL- 1 with quantification limit LOQ 4.37 ng mL- 1 and detection limit LOD 1.44 ng mL- 1. The approach was successfully applied for the determination of APL in human plasma and pharmaceutical monitoring of its marketed tablet form. Then, the approach was assessed for its environmental impact using different metrics and proved its ecological greenness.

“The Political Dimension of the Unification-Disintegration Paradox in Mantra (2001) by Rodrigo Fresán”

Rodrigo Fresán’s writing had a significant impact on Southern Cone literature when his first book, Historia argentina, was published in 1991. Despite its high sales and favorable reviews, which earned Fresán the status of a celebrity writer, his works have often been criticized for possessing “an esthetics of insensitivity and/or an ethics of indifference” (Freidemberg). This essay refutes these accusations of postmodern shallowness in Fresán’s writing and instead proposes an examination of the “politics of literature” (Rancière) in his 2001 work Mantra. The purpose of this essay is to challenge the aporias of the theory of “littérature engagée” derived from Jean-Paul Sartre’s philosophy that were debated among Latin American intellectuals during the 1960s and 1970s. The main objective of this essay is to demonstrate that Fresán’s writing is not only literary but also political in nature. In Mantra, we can observe a system of heterogeneities that disrupts the realm of experience, creating a non-dialectical paradox between the forces of unification and disintegration that elicits an emotional response and challenges the illusion of a concrete, complete identity. This, in turn, allows us to reconsider central themes such as memory.

Research on the 4R Marketing Strategy of Chanel

Background: Chanel is a French luxury brand established in Paris in 1910, It has a variety of categories, all of them with a high level of craftsmanship. In the latest corporate rankings, Chanel ranks high among the worlds top 100 brands. Problem Definition: In this paper, considering Chanels high annual sales and loyal customer relationships, this paper studies how Chanel conducts marketing that balances brand interests and customer relationships. Result: To make the analysis clearer, I used the 4R marketing model. Research has shown that Chanel's high-end and fashionable product line, traditional and innovative brand concept, and meticulous service make its reputation and image highly attractive, better seize market opportunities, and give it a high position in the hearts of consumers, representing identity and wealth, thus making brand interests and customer relationships complement each other.

Study on Association of Brand Identity Showing Limited Edition of Cosmetics: Focusing on domestic cosmetics

This With rapid changes in cosmetics market, a marketing strategy for brand survival has become essential. Under these circumstances, a limited edition could be a useful means to convey brand identity to consumers effectively. This study aimed to investigate the types of limited edition cosmetics and brand identity and analyze how brand identity is associated in the limited-edition package. For this, domestic cosmetics brands with high brand awareness and sales, which have been releasing limited editions ‘Sulwhasoo’, ‘The History of Whoo’ and ‘HERA’ were chosen. Through analysis of previous studies, a visit to their websites and a web search, the identities of the three cosmetics brands and limited edition packages for the past 5 years were divided by type. Then, cases were analyzed and reviewed by visual factor, and the results found the followings: First, the concept of each brand was used in designing a limited edition. Second, visual factors were efficiently applied to limited editions, having an influence on identity association. Third, even though colors varied depending on a type of the limited edition package, they were best used according to purposes and characteristics, associating image and identity colors according to each brand concept. As stated above, it was possible to associate brand identity in the concept and design of limited-edition cosmetics. It is anticipated that the study results would be helpful in studying relationships between limited editions and brand identity.

Menjadi Eksportir Baru Melalui Studi Independen Di PT Lacorre Loka Maya Bertema Vokasi Digital Ekspor Fesyen

The Internship and Independent Program provides a space for students to gain experience to know and gain understand the professional world and prepare a professional workforce. PT LaCorre Loka Maya is a partner working with the MSIB program. PT LaCorre Loka Maya is a digitally oriented learning and training institution under Arrbey and collaborates with Sekolah Ekspor to provide digital training for exporting commodities within the country. PT LaCorre Loka Maya provides learning in accordance with current developments with aim of producing young exporter who can develop local product that have high sales potential and market value abroad. Students are expected to help UMKM products to compete with foreign products in the international market. In the education and training carried out by PT LaCorre Loka Maya, students are asked to carry out project development where this project is the testing material in this education and training. The project developed is a Batik patterned tie that has the product name TIEK. Batik patterned fashion has its own value that reflects one of the forms of art and culture that has been developed by the Indonesian people for a long time. Batik is often produced in the form of t shirt, shirts, pants, sarongs, and more. But ties in the form of batik motifs are still rare. Therefore, the fashion potential of batik patterned ties will open a new market share in the fashion business of the domestic and international markets.

Study on Pricing and Replenishment of Vegetable Commodities based on TOPSIS and ARIMA Models

This study focuses on sales forecasting and pricing optimization of vegetable categories in fresh produce supermarkets. By analyzing the sales data, correlation analysis and clustering methods were used to reveal the correlation patterns among different vegetable categories. The ARIMA model was used to predict the daily replenishment quantity, and TOPSIS and entropy weighting methods were combined to screen out 27 high-quality individual products with high sales volume and stable price to achieve the maximum profit target. The study provides effective sales strategies and operational decision support for fresh food supermarkets, which has practical significance and reference value.

Integrasi Statistical Quality Control dan Failure Mode and Effect Analysis Dalam Menganalisis Defect Pada Proses Produksi

One of the companies that make tools for printing at one of the printing companies in Jakarta has a product in the form of Offset Roller Printing, where Offset Roller Printing is a mainstay product with the highest sales. The company promises a declining trend in the rejection rate in 2024, with the rejection rate not exceeding 2%. For that, an analysis of the cause of the problem will be carried out until a repair proposal is obtained by using an integrated method which is Statistical Quality Control (SQC) with Failure Mode Effect Analysis (FMEA). Based on the check sheet, it shows the total production in January - December 2023 of 5699. On the overall operational map, there is no point that is outside the upper or lower operational limits. From the results of the FMEA analysis, it can be seen that the highest RPN is the cover for the method factor with the first priority having an RPN value of 252 which means that the vulcanization temperature is not reached or the temperature of the maturity point is not reached. unable to. There is a need to renew the vulcanization recipe so that the rubber matures perfectly and avoids the occurrence of oblong or closed defects. In addition, improvement proposals as a form of evaluation results are given related to the operator's attention factor, operator's skill, various types of materials, working environment temperature, no machine control, comfortable work environment, hostap plastic setting.

Different types of online social exchanges: Effects on online sellers’ sales performance

This study examines different types of interactions in online communities for e-commerce sellers. Drawing on social exchange theory and using machine learning techniques to differentiate individuals’ interactions in the online community, we examine the impact of exchanging two major types of resources—tangible assistance and knowledge—on e-commerce sellers’ online sales. The findings demonstrate that online sellers engaging in more interactions that involve receiving tangible assistance or knowledge tend to realize better online sales performance, while interactions involving providing tangible assistance or knowledge also may benefit sellers’ sales performance through increasing the receipt of resources. In addition, sellers more active in receiving knowledge tend to have higher sales in markets in which they face greater competition intensity. Our study contributes to both research and practice with a more nuanced understanding of interactions in online communities—that is, providing and receiving different types of resources—and their associated sales outcomes.

Differential Effect of Advertising Frequency on Sales Turnover and Ads to Sales Ratio

This paper analysed the differential impact of repeated advertising on sales turnover and the attendant effect on accounting Ads to Sales ratio. The paper adopts a quantitative approach and collects marketing and promoting expenditure data (as proxy for Ads activity) from Amazon Company for twenty years (2003 – 2022). The data was analysed by using the t-test of mean difference statistics and a simple regression. The t-test analysis showed that the Ads to sales ratio had a significant increase between two periods of comparison (2003-2012 and 2013-2022); in the same vein, there was a significant increase in mean net sales value by up to nine hundred percent – an increase which dwarfs the hundred percent increases in the Ads to sales ratio over the period. Furthermore, a simple regression analysis shows that marketing expenditures (used as proxy for Ads activity) produced a highly significant positive effect on net sales at a P-value of less than P<0.00001. This finding shows that current literature suggestion that increased Ads may wane consumer brand patronage may not be applicable to all industries, rather, this paper’s result indicates that for companies such as Amazon, increased Ads, or marketing and promotion activities may produce high net sales in some companies such as Amazon. The paper contributes by developing a process framework for repeated advertisement, Ads to sales ratio and net sales. It recommends further application of the proposed framework in related companies by future researchers.