This article comments on how the British Broadcasting Corporation sought to create interest in, provide information of, and encourage public debate on, the issues of the 2005 British General Election in its terrestrial television programs. I argue that delivering high quality news programs is a key democratic purpose and seek to highlight that election programs are a key component of a sophisticated package of guarantees for a safe, intelligent, and meaningful participation within the democratic process. Such guarantees are, however, threatened by the conditions of a multichannel/multimedia environment. My aim is to provide some initial reflections on, and generate further discussion concerning, how the BBC could provide better election programs. In doing so, I hope to highlight the importance of its election campaign provision within a multichannel/multimedia environment.