Taking the packaging planning and design major as the research object, this paper focuses on the application of the "dual system" talent cultivation model of school-enterprise cooperation. By deeply analyzing relevant educational theories and extensively collecting and studying practical cases at home and abroad, the purpose is to comprehensively and deeply reveal the significant advantages of this cultivation model in improving the practical ability of packaging major students and enhancing their adaptability to the rapidly changing market demands. On this basis, this research further discusses the challenges and problems faced by this model in the implementation process from multiple dimensions, such as the depth and breadth of school-enterprise cooperation, the rationality of curriculum setting, and the effectiveness of practical teaching. At the same time, combined with the actual situation and development trends, a series of practical optimization strategies and constructive suggestions are put forward in a targeted manner to promote the more perfect and efficient operation of the "dual system" talent cultivation model in the packaging major and provide strong support and guarantee for cultivating high-quality packaging planning and design talents.