In 2016, the annual value of all global crops dependent upon pollination was valued at $ 235–$ 577 billion (US$). Pollination service is threatened by habitat loss, pesticides, and climate change. We collected potential pollinators with blue vane traps in native grasslands, Conservation Reserve Program (CRP) lands, and cropland (land use), and their embedded playa wetlands (land type) in the Southern High Plains of Texas (SHP). We collected vegetation data that included floral cover, floral diversity, native grass cover, introduced grass cover, canopy gap, and duff cover. Our objective was to determine if individual vegetation characteristics influenced potential pollinator abundance and richness in addition to land use or land type as a whole. The top model explaining abundance was land use, land type, and floral cover. Floral cover had a positive influence on all land uses. The top model that explained insect richness was land use x floral cover, land type, canopy gap, and duff cover. Floral cover positively influenced insect richness in native grasslands but negatively influenced cropland and CRP richness. Percent of canopy gap had a slight negative influence on insect richness, and duff cover positively influenced richness. Our recommendations to land managers are to protect playas to preserve undisturbed areas and native floral resources and seed all future CRP contracts with floral rich plantings to provide for pollinators over the entire growing season.Implications for insect conservationOur results show that vegetation characteristics shared by all land uses such as floral cover, canopy gap and duff cover influence pollinator abundance and richness. Therefore, conserving playa wetlands and programs such as the CRP have the potential for enhancing pollinator habitat in working landscapes of the SHP of Texas.