Recently, limited available resources for physical capacity expansion have generated supports for short-term operational improvements. Yet, only a few studies have dealt with evaluating these operational strategies effectively within the traditional transportation planning process even though suitable operational strategies impact to not only specific corridors or regions but also the whole transportation network. This is because it is generally perceived that integrating travel demand models with operational analysis approaches is quite difficult due to different constraints, modeling structures, and required data sets. In this regard, the concept of methodological framework to evaluate operational strategies with travel demand models is developed and validated by the proper case study (i.e., high occupancy toll lanes deployment in the Hampton Roads area in Virginia, US) in this research. The proposed framework consists of three major components: (i) the selection of an appropriate operational analysis approach, (ii) the disaggregation of daily traffic volumes to peak period volumes, and (iii) the alignment of modeling elements between the travel demand model and operational tool. Key contributions from this research are that (i) the proposed methodology enables the evaluation of travel behavioral changes without microscopic simulation, especially in terms of capturing network flow pattern changes caused by behavioral shifts after operational strategy deployment, (ii) the proposed framework eliminates assumptions required when only operational tools are used to evaluate operational strategies, (iii) the disaggregation method of a daily trip distribution matrix into peak period matrices by using survey data are developed, (iv) specific details influencing integration in terms of data types, peak period link capacity, volume-delay functions, and link impedance are identified. Consequently, even though this research still has some limitations (e.g., inherent weakness of travel demand models), this can be a starting point to develop more detailed guidelines as well as a good reference for practitioners and researchers who wish to evaluate operation strategies within transportation planning process.