ABSTRACT Financial education is a current theme worldwide, which has great impact on micro areas such as personal finance and macroeconomics of nations. Although tasks such as searching and comparing prices, record expenses, creation of equity, retirement planning, etc., being universally accepted as healthy habits, not all people follow them. In this regard, current studies indicate that factors such as age, gender, marital status, among others, can alter human behavior in relation to the management of their finances. In this context, the objective of this work was to verify the relation between income and financial behavior for high net worth individuals. This research analyzed 255 records with 13 variables behavior composing an index of financial education (IEF), and 5 variables representing age, marital status, gender, the average gross income and the number of dependents of the respondents. Through the application of the Multiple Linear Regression model it was evident that two variables, income and number of dependents, explain 9.4% of the IEF. This result showed the existence of a positive relation between income and behavior, indicating that financial education is stronger among those with higher income. Keywords Financial Education, Personal Finance, Linear Regression.