Abstract In addition to measuring forecast accuracy in terms of errors in a tropical system’s forecast track and other meteorological characteristics, it is important to measure the impact of those errors on society. With this in mind, the authors designed a coupled natural–human modeling framework with high-level representations of the natural hazard (hurricane), the human system (information flow, evacuation decisions), the built environment (road infrastructure), and connections between elements (forecasts and warning information, traffic). Using the model, this article begins exploring how tropical cyclone forecast errors impact evacuations and, in doing so, builds toward the development of new verification approaches. Specifically, the authors implement track errors representative of 2007 and 2022, and create situations with unexpected rapid intensification and/or rapid onset, and evaluate their impact on evacuations across real and hypothetical forecast scenarios (e.g., Hurricane Irma, Hurricane Dorian making landfall across east Florida). The results provide first-order evidence that 1) reduced forecast track errors across the 2007–22 period translate to improvements in evacuation outcomes across these cases and 2) unexpected rapid intensification and/or rapid onset scenarios can reduce evacuation rates, and increase traffic, across the most impacted areas. In exploring these relationships, the results demonstrate how experiments with coupled natural–human models can offer a societally relevant complement to traditional metrics of forecast accuracy. In doing so, this work points toward further development of natural–human models and associated methodologies to address these types of questions and improve forecast verification across the weather enterprise.