In the last decade, a number of techniques from the new media practices have contributed to innovate the traditional production of entertainment, through the modularization and the automation of a number of phases. This paper proposes a novel approach to the automatic generation of character animations that draws inspiration from the techniques for the construction of the virtual agents. The pipeline for the production of animated scenes is based on the mapping between the authorial description of characters’ behavior and the actual animation data. The application context is the production of linear (non interactive) animations. Given the specification of a set of high level goals, the implemented system generates the animation through the generation of a sequence of actions, the translation of actions into animation commands, the display of an animated scene through a 3D graphic engine. The pipeline and the system are validated onto the production of a short animated movie, with the participation of a commercial company, Virtual Reality and Multi Media Park S.p.a. (www.vrmmp.it).