Lifetimes and intensities of theA-X, B-A, C-A andb-a systems in CO have been measured at high spectral resolution using the High Frequency Deflection technique. Of special interest are the pressure effects observed in theA-X andb-a transitions, both as a function of the partial pressure of CO and as a function of added catalyst gas such as argon, helium and CO2. The nature of these pressure effects are examined with the conclusion that resonance induced collision exchange takes place between theA orb states and other states that strongly perturb them. In particular, the collision exchange cross section estimated for theA state is unusually large, being the order of 10−7 to 10−8 cm3/s, mol. In contrast, theB andC (Rydberg) states, which are not known to be highly perturbed, showed no evidence of collision induced exchange. In addition, calculations on Franck-Condon factors and ¯r centroids have been carried out for each of the bands studied. Transition moments and oscillator strengths are also extracted from these calculations and from the new data presented in this paper, and considerable discrepancies to earlier values in the literature are found in some cases.