Amaranths are a promising plant in the family of Amaranthaceae because of their nutritional and functional properties, such as their high antioxidant content and dietary fiber content. However, it's being disregarded for several reasons, such as ignorance, a lack of in-depth research, and the plant's long-term genetic growth in Ethiopia, among other factors. In the current work, we described the genetic diversity of 120 amaranth genotypes using qualitative criteria. The experiment, which was configured with an alpha lattice design and duplicated twice, was run for two seasons in 2020 and 2021. Twenty qualitative descriptors were looked for in the gathered data. Among the 20 qualitative variables that were assessed, the chi-square test result indicated the presence of prevailing phenotypic variation. The results of the agro-morphological characterization also revealed a significant amount of variance. The overall mean of the Shannon diversity indices (H') was 0.61. The indices for germination rate, leaf margin, prominence of leaf veins, and the existence of auxiliary inflorescence varied from 0.12 to 0.99. The estimated diversity indices showed more intra-regional diversity (0.66) than inter-regional diversity (0.34), demonstrating the existence of gene flow between growing regions. Shannon–Weaver Diversity Index, ranged from 0.00 for auxiliary inflorescence to 1.94 for leaf coloration, with an overall mean of 19 characters (95%) that were found to have high diversity (> 0.76) while auxiliary inflorescence was invariant. Except for auxiliary inflorescence, all qualitative features showed a lot of variation. Additionally, Amaranthus hybridus L. subsp. cruentus (L.) Theil recorded the greatest Shannon diversity index (0.47) while Amaranthus spinosus L. recorded the lowest (0.00). The hierarchical clustering grouped all the genotypes into three clusters. The first cluster included the most genotypes (58), followed by the second (47), and the third cluster contained the fewest (15). Principal component analysis showed that the first six principal components with eigenvalues greater than one contributed 72% of the variability among genotypes. The study unequivocally demonstrated that, even when the genotypes were grouped into a small number of clusters, there was still enough divergence within the clusters to demonstrate the genotypes of amaranth to have a high genetic diversity. These results indicate that there is substantial genetic diversity among Ethiopian amaranth genotypes, which should be safeguarded and may be utilized in breeding in the future.