The evidence on e-commerce rapidly adopting and expanding has led to a high degree of changes in consumer behavior, with food delivery platforms playing a pivotal role in the digital economy. The current study highlights the interplay between consumer perception, consumer acceptance, and electronic word of mouth (e-WOM) assessed in the context of the food delivery chain. By integrating latent variables, such as trust, consumer purchase intentions, perceived usefulness, and psychological distance, the current study explores the role of e-WOM in influencing consumer perception and acceptance within the food delivery services. Data collection and analysis implied a qualitative approach by issuing an online survey and gathering 835 valid responses, further quantitatively assessed through structural equation modelling. The data reveal the validity of the two general hypotheses, according to which consumer acceptance is positively connected to consumer perception, to which the influence of electronic word of mouth was added. The current study stresses the importance for food delivery chains to gain insight and implement strategies based on its electronic peers’ online suggestions and recommendations. The current research actively contributes to the theoretical discourse on food delivery chain management related to the electronic consumers’ experience, in order to competitively position it on electronic markets as well as the food delivery global industry.
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