In the traditional heterogeneous agent model, investors are assumed to be risk averse, and the wealth expected utility function maximization principle is used to form the optimal asset quantity demand. In such models, the risk aversion coefficient of investors is often assumed to be constant. This paper considers that the risk aversion coefficient of investors is time-varying and changes with the change of wealth, and establishes an endogenous evolutionary mechanism model formed by fundamental analysts, technical analysts, and market makers. Compared with the fixed risk aversion coefficient model, this paper analyzes the investor’s behavior, the interaction between investor behaviors, and the influence of different types of investors on the stability of the market. At the same time, we test asset price and asset behavior and conclude that investor behavior affects the stability of the system model. The numerical simulation of the corresponding stochastic model shows that the model can simulate the basic characteristics of financial time series, such as the partial peak and thick tail of asset return series, and the long memory of fluctuations.