Rapid global urbanization during the late 20th and early 21st centuries has induced substantial land cover changes, posing significant threats to the United Nations Educational, Scientific and Cultural Organization’s (UNESCO) World Heritage Sites. In this study, we investigated the spatio-temporal change in urban development in response to land use transformations in the world cultural heritage site (CHS) of Taxila, Pakistan, to check the possible threats faced by the site. Land transfer matrices were used to assess the land cover change (LCC) between 1990 and 2024. Support vector machine and Getis–Ord Gi techniques were employed for LCC classification and spatial pattern interpretation, respectively, which were later evaluated by the high spatial resolution imagery of KH-9 (Keyhole-9), Google Earth Pro and Gaofen-2. The results indicate a significant increase in built-up area from 23.68 km2 to 78.5 km2, accompanied by a substantial rise in bare land from 8.56 km2 to 26.5 km2 between 1990 and 2024, which is quite irregular. LCC transformations were notable, with 13.1 km2 of cropland and 44.8 km2 vegetation being converted into 4.4 km2 of built-up area and 14.5 km2 into bare land during the 1990 to 2024 period. Getis–Ord Gi analysis observed a high Z-score value and showed low to high clustering patterns in the proximity of the Sarakhola and Bhir Mound sites from 1990 to 2024. Furthermore, high spatial resolution imagery indicates the loss of the core zone of the Sarakhola site from 0.0168 to 0.0032 km2 from 2004 to 2024, which was the major threat to its outstanding universal venue (OUV) status. The findings of the current study indicate that the CHS under study is facing an alarming situation for conservation due to rapid urban development and encroachment. Therefore, local government should strictly implement the heritage law and revisit their policies to promote conservation efforts to maintain the authenticity and integrity of this world CHS.
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