Heritage Tourism Research Articles

문화유산 관광품질(HISTOQUAL)이 지각된 가치와 태도 및 행동의도에 미치는 영향

Purpose: In this study, we sought to verify the positive impact of cultural heritage tourism quality (HISTOQUAL) on perceived value and attitude, the positive impact of perceived value on attitude and behavioral intention, and the positive impact of attitude on behavioral intention. Methods: For empirical research, a survey was conducted targeting general tourists who had visited domestic cultural heritage tourist attractions. 217 questionnaires administered through a non-face-to-face method were used for empirical analysis. Results: As a result of factor analysis, cultural heritage tourism quality (HISTOQUAL) was classified into tangibility, responsiveness, communication, convenience, authenticity, and education, and perceived value, attitude, and behavioral intention were each classified into a single dimension. As a result of the hypothesis testing, convenience, authenticity, and education, which are components of cultural heritage tourism quality (HISTOQUAL), were found to have a significant positive influence on perceived value, while tangibility, responsiveness, and communication had no significant effect on perceived value. In addition, the cultural heritage tourism quality (HISTOQUAL) components of tangibility, communication, convenience, authenticity, and education were found to have a significant positive effect on attitude, while responsiveness was found to have no significant effect on attitude. Conclusion: In the end, it was found that the higher the overall evaluation of cultural heritage tourism quality (HISTOQUAL), the better the tourist's perceived value and attitude, and the better the perceived value and attitude, the better the behavioral intention.

Towards the Wall or the Bridge? A Case Study of Host–Guest Symbiosis in a Chinese Heritage Tourism Site

The close connection between community residents and tourists in heritage tourism sites strengthens the relationship between people and places. To explore the mechanisms of host–guest interaction and the driving factors of residents’ willingness to participate in tourism in heritage tourism destinations, this study adopts a mixed-method approach combining qualitative research and quantitative analysis. The results of the study show that host–guest symbiosis in heritage tourism destinations goes through four stages: identity qualification, bodily co-presence, common focus, and emotional solidarity. Quantitative research (SEM) reveals the impact of residents’ welcoming nature, emotional closeness, and sympathetic understanding towards tourists on the sense of community belonging, as well as the subsequent response of willingness to participate in tourism. Through the analysis of the host–guest interaction mechanisms and symbiotic relationships in heritage tourism sites, the key emotional factors influencing residents’ participation in tourism are revealed.

Preserving the Latvian Language Abroad: Personal Narratives and Institutional Support

Despite the widespread distribution of Latvians globally, the importance of heritage language for cultural connectivity remains underexplored. This study explores the preservation of the Latvian language among diaspora communities, employing linguistic autoethnography, participant observation, and communication analysis to examine the interplay between individual experiences and institutional support in maintaining cultural identity. Drawing from the author’s bilingual Latvian–Lithuanian background and based on the example of a mixed Latvian–Lithuanian family living in Finland, the study highlights the role of the family strategy in using languages at home, the role of grandparents, as well as heritage tourism, music, and arts in strengthening cultural ties. Through linguistic autoethnography, the article captures the essence of personal and collective efforts to sustain the Latvian language. Participant observation in diasporan activities and analysis of communicative practices reveal how diasporan Latvians actively engage in preserving their linguistic heritage. The Latvian Language Agency’s initiatives, including supporting language schools abroad, publishing educational resources, and organizing summer camps, are critically examined. The study advocates for a unified approach that combines personal commitment and structured support, emphasizing the crucial role of both in the vibrancy of the Latvian language abroad.

How was a woman general tempered? Incorporating the gender perspective in the construction of a women’s heritage site

Tourism plays a crucial role in delivering and constructing women's heritage values. However, the construction of women's heritage is often carried out in a gendered social and tourism context. Drawing on a critical gender perspective, this study examines how the women's heritage site is constructed in a Chinese context, and how the constructions are experienced by tourists. The heritage site of China's sole woman general, Qin Liangyu, is used as a case. Qualitative data was collected through semi-structured interviews and on-site observations, and thematic analysis was conducted. Findings indicate that the constructed heritage and tourism product emphasises Qin's military prowess as a general; however, its contribution to using this woman heritage tourism product towards gender equality is limited. The research highlights that a gender perspective of heritage construction and heritage tourism is needed in delivering the value of women's heritage for gender equality.

Transformative brand experiences and consumer-based brand equity in heritage tourism: The role of authenticity and motives

This study explores the heritage brand experience of the consumer and the journey from brand knowledge to loyalty in the context of a transformative brand experience (TBE). A phenomenological approach was adopted to explore meanings of the transformative experience in respect of visitor motives, authenticity, emotional engagement, and brand equity. Interview data obtained from 46 consumers of a heritage brand are supported by photographs, images and participants’ journal writings that offer valuable insights into TBE. The findings revealed that key elements of TBE influence consumers’ relationship with the heritage brand, and that the TBE influences the pathway towards loyalty. This study proposes a TBE model that explains the consumer pathway from brand knowledge towards brand loyalty when consumers engage with heritage brands during transformative experiences. By exploring consumer-based brand equity in tourism heritage experiences, the model contributes to theory related to the domains of heritage branding and tourist experience.

Unpacking Generation Z tourists’ motivation for intangible cultural heritage tourism

ABSTRACT Intangible cultural heritage (ICH) tourism is a vital means of promoting cultural diversity and sustainable development. Improving the younger generation’s engagement in ICH tourism can contribute to the inheritance and preservation of ICH. Drawing on self-determination theory, this study examines Generation Z tourists’ intrinsic and extrinsic motivations for participating in ICH tourism. Findings reveal that two intrinsic motives (authenticity and novelty seeking) and three extrinsic motives (cultural identification, social sustainability, and social media engagement) positively influence Generation Z travellers’ intention to take ICH tourism. Historical nostalgia, as an intrinsic motivation, does not affect their intention toward ICH tourism.

Bibliometric visualization analysis of 'World Heritage' topic in web of science database using citespace

On November 22-23, 2023, UNESCO will convene its 24th session of the General Assembly of States Parties in Paris. In light of this, to ensure the ongoing dynamism and adaptability of knowledge pursuits in the realm of world heritage, this paper conducts a quantitative analysis of world heritage documents within the Web of Science (WOS) database. Leveraging CiteSpace 6.1.R6 software, we visually examine 5,208 documents with the topic "World Heritage" retrieved from 1979 to 2023. The research outcomes reveal the following key insights: (1) The literature in the field of world heritage research demonstrates a steadily increasing trend, with notable explosive growth starting in 2009 and reaching its peak in 2019. (2) Examination of collaborations with prominent authors, affiliated institutions, and contributing countries highlights the absolute superiority of the United States and Australia in the world heritage domain, attributed to their rich heritage and robust academic systems. Despite China ranking second in document publications, there is a need for increased international collaboration. (3) The most influential keywords include "Community", "The Great Barrier Reef" and "Managing World Heritage". (4) Heritage tourism, encompassing satisfaction, motivation, loyalty, and place attachment, emerges as the largest keyword cluster in the field of world heritage. (5) Recent research trends and hotspots include "Risk", "Building", "Intention", "Support", and "Stone". The research results provide a more comprehensive and systematic overview perspective for the world heritage field, which fills the gap and promotes the knowledge pursuit in the world heritage field.

How Do Location-Based AR Games Enhance Value Co-Creation Experiences at Cultural Heritage Sites? A Process Perspective Analysis

The sustainable development of tourism in cultural heritage sites benefits from the active participation of tourists in the co-creation process. Location-based AR games show great potential in tourists’ participation in creation and positive experiences. This study explores the relationship between the stage factors of the co-creation experience and the overall co-creation. Combining the service-dominant logic and process perspective of value co-creation theory, this research proposes a conceptual framework for co-creating experiences in cultural heritage tourism using augmented reality technology through two studies. In the first phase of the study, quantitative research was conducted on 256 visitors to measure the impact of factors in the three processes of pre-co-creation experience, on-site experience, and post-co-creation experience on the overall co-creation experience. In the study’s second phase, follow-up qualitative interviews were conducted based on multiple linear regression analysis results to expand the interpretation of the relationship and importance of factors affecting the co-creation experience process. The results show that psychological engagement, awareness, knowledge, and social relations during pre-visitation help enhance the overall co-creation experience. In contrast, the overall co-creation experience is enriched by real-time storytelling, interaction, and emotional resonance in both on-site and post-experience processes. The proposal of this framework model advances the discussion of augmented reality technology and co-creation experience to the empirical level. It provides a basis for further tourism co-creation experience design practice.

Financial Management Policy and Governance for the Preservation of the UNESCO World Heritage Site in Malaysia as a Tourism Attraction

Tourism in developing countries especially in Malaysia faces challenges between economic development and sustainable tourism, especially in promoting heritage assets and sites. A comprehensive policy together with proper governance needs to be revised to tackle this issue. It is necessary to analyze and understand the current policy and propose how the Malaysian government can establish a comprehensive method of managing heritage assets in Malaysia through sustainable UNESCO world heritage tourism. This study urges the proposed benchmarking study on Malaysia”s documentation (to be compared to Indonesia) to assess the adequacy of the policy and governance in preserving the UNESCO world heritage site in Malaysia (Lenggong Valley).

In the Shadows of the Big House: Twenty-First-Century Antebellum Slave Cabins and Heritage Tourism in Louisiana by Stephen Small (review)

In the Shadows of the Big House: Twenty-First-Century Antebellum Slave Cabins and Heritage Tourism in Louisiana by Stephen Small (review)

Perception of Industrial Heritage Tourism Destination Image Based on Web Text Analysis: A Case Study of Beijing Shougang Park

With the transformation of China's economic structure, industrial heritage tourism has gradually become a new form of tourism. This paper uses Beijing Shougang Park as a case study. Utilizing Octopus software to collect reviews from Dazhong Dianping and Mafengwo, and employing ROST CM6 software, the paper analyzes tourists' image perceptions of Shougang Park based on the "Cognitive-Affective" model. The results indicate: Firstly,natural landscapes, cultural landscapes, and activity experiences are the basic cognitive images for tourists; Secondly, tourists generally have a positive emotional response to Shougang Park, with negative emotions primarily stemming from issues such as fees, holiday crowding, service attitude, and the park's large size; Thirdly, overall image perception mainly involves six aspects: tourism motivation, tourist attractions, tourism environment, tourism support system, tourism experience, and tourism evaluation. There is strong perception of natural and cultural landscapes, but weaker and more fragmented perception of historical culture. The study identifies problems in the scenic area and provides suggestions to offer effective practical guidance.

The Performing Team in a Theatrical Performance and Their Tourism Value: Atilogwu Dancers a Case Study

In relation to tourism theatre or theatrical performances has become one of the media through which tourists especially heritage tourists have personal encounter with traditions, history and culture. This is because the heritage tourists wants an authentic experience which theatre or theatrical performances to a great extent is sure to communicate to the tourists. To this end theatrical performances or theatre has components which has been noted by scholars in tourism studies. These components include storytelling, market positioning/strategy, performing team and outdoor/indoor venues. Each of these components have their tourism value. However, for the purpose of this article, the tourism value of the performing team in a theatrical performance is x-rayed and how it relates to Atilogwu dancers is examined. The tourism value of a performing team lies in the performers abilities and these includes: professionalism, good coordination and expression of emotion. These abilities combined together gives satisfaction to the tourist(s). In essence when a tourist(s) is watching an Atilogwu dancer perform, the expectation is not just about entertainment but about professionalism, good coordination and expression of emotion. The Atilogwu dancer is expected to embody these skills in his or her performance thereby giving the tourist reasons to look out for a repeat performance. This is what this article is about.

Vividness, narrative transportation, and sense of presence in destination marketing: empirical evidence from augmented reality tourism

ABSTRACT The rise of augmented reality (AR) technology offers potential opportunities for the tourism industry and academia. Drawing upon narrative transportation and presence theory, this paper investigates the relationship between vividness, narrative transportation, sense of presence, and visiting other AR destination. The empirical findings indicate that vividness enhances narrative transportation and sense of presence in the AR-presented heritage tourism. In addition, narrative transportation nurtures sense of presence and triggers intention to visit other AR destinations. This paper contributes to narrative transportation theory and presence theory in an AR tourism marketing context and provides managerial insights for incorporating AR into effective destination marketing.

Cultural Heritage Tourism and Sustainability: A Bibliometric Analysis

Cultural heritage tourism is a very important issue for the cultural transfer and sustainability of tourism. In parallel, cultural heritage tourism in the context of sustainability has become a popular field that has attracted the attention of researchers in recent years. Therefore, this study aims to analyze international publications on the relationship between cultural heritage tourism and sustainability, identifying trends in development and future research opportunities. Based on this purpose, 657 related studies have been found in the Web of Science database and analyzed in the Bibliometrix R package to map and systematically review the literature. By focusing specifically on the relationship between cultural heritage and sustainability, this study fills a gap in the existing literature, which often handles these issues separately. In addition, the research results contain valuable information that can shape future research agendas.

Investigation on driving mechanism of heritage tourism consumption: a multi-method analytical approach

ABSTRACT In the heritage tourism consumption, it is essential to investigate how heritage tourist motivation and perceived authenticity affect their approach behavioural intentions through destination image and satisfaction. This study combined quantitative and qualitative approaches, involving covariance-based structural equation modelling (CB-SEM), fuzzy-set qualitative comparative analysis (fsQCA), and the event-based narrative inquiry technique (EBNIT) to evaluate the antecedents for driving mechanism of heritage tourism consumption. Meanwhile, the moderating role of tourist inconveniences was identified in the formation process of approach behaviours. A sample of 646 Chinese travelers who visited the Emperor Qinshihuang’s Mausoleum Site Museum was used for data analysis.

A choice experiment economic valuation of cultural heritage tourism ecosystems

Economic valuation studies of non-market goods in culture and tourism have a long and recognised track record. Many studies focus on evaluating well-defined examples such as monuments, institutions or events, leaving the valuation of cultural heritage tourism ecosystems as an important and less explored challenge. This work addresses the evaluation of a cultural tourist ensemble in which factors such as the natural landscape, elements of tangible historical heritage and intangible technological knowledge are integrated, all referring to a specific territorial demarcation, which acts as a driver of tourist appeal. Choice experiment methodology is applied to obtain the value allocated to different attributes of the ensemble by various groups of visitors, according to their origin or type of stay: first, local, national and foreign visitors; and second, the canonical distinction between excursionists and tourists. In general, locals report a greater contribution to preserve cultural expressions while nationals and foreigners do so for tourism services. Tourists report greater appreciation for cultural consumption while excursionists do so for drivers of cultural and territorial brand. Our approach and results can provide a better basis to implement strategies of management and preservation of cultural ecosystems as niches for tourism activity and economic impact.

Perceived Attributes Towards Development of Muslim Heritage Tourism in the Municipality of Sofronio Española: Basis for Action Plan

Perceived Attributes Towards Development of Muslim Heritage Tourism in the Municipality of Sofronio Española: Basis for Action Plan

The role of artistic quality in a heritage architectural style in modulating tourist interest and aesthetic pleasure: a case study of Hui-style architecture in the Hongcun Scenic Area, China

ABSTRACT Aesthetic considerations are integral to the competitive advantage and value creation of tourism destinations. This study aims to explore the modulating role of the artistic quality of a heritage architectural style in tourists’ travel interest and aesthetic pleasure. Focusing on Hongcun, a renowned Hui-style architecture scenic area in China, this research employed public opinion surveys to quantitatively analyse travel interest, aesthetic pleasure, and the artistic quality of the architectural style (including variety, unity, typicality, and novelty). The results indicate that typicality and variety play a significant role in modulating the relationship between travel interest and aesthetic pleasure, whereas the modulating effects of unity and novelty are not significant. These findings deepen the understanding of how tourists’ aesthetic pleasure is impacted by their tourist interests. By demonstrating that tourists’ interests significantly enhance aesthetic pleasure and promote it through the typicality and variety of heritage architecture, they advance the theory of destination aesthetics in cultural heritage tourism. These insights guide tourism planners and heritage managers in designing interpretive content and tour itineraries that highlight the aesthetic value of heritage architecture, thereby enhancing the overall visitor experience.

Developing of Village’s Heritage Tourism Planning Through Integrated of Foodscape and Landscape Architecture at Lahat Regency

Developing of Village’s Heritage Tourism Planning Through Integrated of Foodscape and Landscape Architecture at Lahat Regency

From Urban heritage resources: social media analytics of Johor Bahru tourists’ experience and motivation for exploring heritage buildings

ABSTRACT Assessing tourists’ social media perceptions is crucial in today's digital age. Due to its industrial reputation, Johor Bahru, Malaysia, has been overlooked for heritage tourism. This data mining study examines tourists’ experiences and motivations for visiting Johor Bahru's heritage buildings of 2,369 Google Review and Tripadvisor comments using web crawlers scripted in Python. The content analysis identified six themes associated with tourist motivation: activity, accessibility, diversity, attachment, inclusivity, and appearance. Even though their aesthetics are subdued, Johor Bahru's public historic sites thrive on accessibility and active activities, unlike magnificent royal edifices. Despite their architectural value, royal structures attracted fewer tourists due to the absence of diversity, inclusivity, and activities and restrictive measures. Maintaining the city's legacy and architectural identity requires highlighting these buildings. This study accentuates social media-driven popular views. The findings may encourage local authorities and stakeholders to strengthen Johor Bahru's identity and promote heritage tourism.