This paper presents the planning, implementation and daily ongoing administration of the herd health and disease management program developed for the Roman L. Hruska U.S. Meat Animal Research Center at Clay Center, Nebraska. The major points contributing to the apparent success are: define the preventive medicine practice concept; establish goals; consider the seven phases of disease prevention; develop specific approaches for each client for cow-calf preventive medicine; assign the responsibilities; implement the program; develop records; keep informed; communicate on a routine basis with the client; and evaluate and change the program on the basis of results.
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