Hematite (α-Fe2O3) is considered as an ideal photoanode material in photoelectrochemical (PEC) water splitting system due to its suitable band gap, excellent stability and abundant reserves. However, the actual PEC water oxidation performance of α-Fe2O3 is greatly limited by its severe charge recombination and sluggish water oxidation kinetics. Here, an in-situ generated Fe phosphate (Fe-Pi) coating strategy is applied on the surface of porous hematite nanocube (Fe2O3 NC) to realize PEC water oxidation effectively. The obtained Fe-Pi/Fe2O3 NC photoanode exhibits a remarkable PEC property with a photocurrent density of 2.7mAcm-2 at 1.23V vs. RHE, which was about 5.7-fold enlarged compared to the pristine nanorod-like hematite (Fe2O3 NR) photoanode. Detailed studies have shown that the porous Fe2O3 NC possesses an enhanced ability in light absorption and charge separation than the traditional Fe2O3 NR photoanode. In addition, the in-situ loading of Fe-Pi layer as a co-catalyst can not only effectively passivate the surface trapping states of Fe2O3 NC and suppress interfacial charge recombination, but also quickly extract the holes to participate in the water oxidation reaction. Our study suggests that the further surface modification based on morphological engineering is an effective strategy to improve the PEC performance of hematite.