Large quantities of scrap tires are produced by the automobile industry each year, which causes disposal challenges and impacts the environment. However, scrap tires exhibit various properties, including tensile strength, abrasion resistance, durability, thermal conductivity, elasticity, and more. Due to their versatile characteristics, these scrap tires can be utilized as construction materials for various civil engineering works to reduce their negative environmental effects and conserve natural resources. This study aims to understand the shear strength behaviours exhibited by geocell-reinforced mixtures of rubber and sand through the unconsolidated undrained triaxial test. Various parameters, including rubber sizes (425 μm to 12 mm), rubber contents (10% to 40% by volume), confining pressures (50 to 300 kPa), and geocell heights (0.2H to 0.8H, where H is the height of triaxial sample), were systematically examined to understand their impact on shear strength characteristics. The experimental findings reveal that deviatoric stress is enhanced with increasing confining pressure and rubber sizes. The maximum benefits of the rubber-sand mixture were observed at 30% rubber content. Geocell-reinforced rubber sand mixture has a higher shear strength with respect to the unreinforced mixture. Furthermore, the energy absorption capacity of the geocell-reinforced rubber sand mixtures was much better as compared to either the clean sand or rubber-sand mixture. The findings of this research demonstrate that geocellreinforced rubber sand mixtures are suitable for various geotechnical engineering works.