Hedonic Shopping Motivation Research Articles

Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle Dan Self Control Terhadap Impulse Buying Pada Pengguna E-Commerce Tokopedia Di Denpasar

This study aims to examine and obtain empirical evidence on the influence of hedonic shopping motivation, shopping lifestyle, and self-control on impulse buying among Tokopedia e-commerce users in Denpasar. This research employs a non-probability sampling method using a purposive sampling approach. The population consists of Tokopedia e-commerce users who engage in impulsive purchases, which are not precisely known, and the sample size is determined based on the number of indicators in the model, ranging from 5 to 10. The study includes 16 items as indicators, thus the sample size is determined to be 16 x 7 = 112 respondents. Path analysis is utilized to test hypotheses using SPSS version 25. The research findings indicate that hedonic shopping motivation and shopping lifestyle have a positive and significant impact on impulse buying, while self-control significantly negatively influences impulse buying among Tokopedia e-commerce users in Denpasar.

Pengaruh Hedonic Shopping Motivation Dan Penggunaan Paylater Terhadap Impulse Buying Pada Pengguna E- Commerce Shopee (Studi Kasus Generasi Z Di Kota Jambi)

The current internet users are predominantly dominated by Generation Z, attributed to their openness in embracing various technological changes, thereby making them more receptive to innovations and technological advancements. This research was conducted to obtain an overview of Hedonic Shopping Motivation and the Use of Paylater on Impulse Buying among Generation Z Shopee e-commerce users in Jambi City, as well as to determine the extent of the influence of each independent variable on the dependent variable both simultaneously and partially. The data collection technique employed was an online questionnaire distributed via Google Forms. The sample used in the study consisted of 100 respondents selected through purposive sampling method. The analytical method used was multiple regression. The research findings indicate that there is an influence of Hedonic Shopping Motivation and the Use of Paylater as independent variables on Impulse Buying as the dependent variable. The Hedonic Shopping Motivation variable was found to have the greatest influence at 48.49 percent.

EXPLORING IMPULSE BUYING TRIGGERS : A COMPREHENSIVE INVESTIGATION OF VISUAL MERCHANDISING, PRODUCT DIVERSITY, AND HEDONIC SHOPPING MOTIVATION AT MR. DIY JEPARA STORE

This research intends to figure out the influence of visual merchandising, product diversity, and hedonic shopping motivation on impulse buying among visitors to the Mr. DIY Jepara store. This study employs a quantitative approach, utilizing a questionnaire as the research instrument and employing a double regression analysis tool. The sampling method applied is accidental sampling, involving a total of 96 respondents. The analysis of data is conducted through quantitative means, utilizing the SPSS 26 program. The research findings indicated that visual merchandising (X1) exerted a partially positive and significant impact on impulse buying behavior among visitors at Mr. DIY Jepara's store. The variety of products (X2) demonstrated a partially positive and significant effect on the impulsive buying tendencies of visitors to Mr. DIY Jepara's store. Additionally, hedonic shopping motivation (X3) was found to have a partially positive and significant influence on impulsive buying behavior among the store's visitors. When considered collectively, the three independent variables collectively exhibited a positive and significant impact on impulsive buying among visitors at Mr. DIY Jepara's shop.

Positive emotions influencing consumer shopping behavior on e-commerce platforms

Abstract E-commerce has become an integral part of people's daily lives due to the extensive use of the Internet. Moreover, customers' positive emotions are the good feelings that a person has because of their mood or good circumstances. These can include happiness, love, liking, pleasure, or joy. This study proposes to provide an analytical framework that includes factors (sales promotion, hedonic shopping motivation, and personalization) that affect positive emotions, which in turn affects the customers' intentions to make purchases and their actual behavior within the context of e-commerce platforms. This study used the cognitive emotion theory and emotion-action tendency connection as a theoretical framework. Convenience sampling was used in an online survey to collect data from 294 clients. The findings discovered that consumers' positive emotions in e-commerce platforms in Vietnam were affected favorably by key factors such as sales promotion (β = 0.502), hedonic shopping motivation (β = 0.217), and personalization (β = 0.207). Out of these factors, sales promotion (β = 0.502) was found to have the most favorable impact on customers' pleasant feelings. In the same way, customers' pleasant emotions (β = 0.758) had a strong positive influence on their inclination to shop. Furthermore, their shopping intention (β = 0.822) also had a considerable positive influence on their behavior. The study's results may help online retailers fully understand the determinants that affect customers' pleasant feelings, shopping intentions, and behavior. With this knowledge, online stores will be able to improve how they sell products.

Faktor – Faktor Yang Mempengaruhi Impulsive Buying Pada Pengguna E-Commerce Di Indonesia

This research aims to examine the effect of shopping enjoyment, hedonic shopping motivation, and price discounts on impulsive buying tendency, and impulsive buying tendency on impulsive buying behavior with self-control as a moderating variable. The sampling technique was carried out using a purposive sampling method. The questionnaire was distributed online using google form. Respondents who filled out a valid questionnaire were 190 respondents of e-commerce users to continue data processing. Researchers used two testing applications, namely SPSS version 28 and Warp PLS version 08. The results showed that H1 shopping enjoyment has a negative effect on impulsive buying tendency, H2 hedonic shopping motivation has a positive effect on impulsive buying tendency, H3 price discount has a positive effect on impulsive buying tendency, H4 impulsive buying tendency has a positive effect on impulsive buying behavior, and H5 self-control does not moderate the effect of impulsive buying tendency on impulsive buying behavior.

The Influence of Hedonic Shopping Motivation and Shopping Lifestyle on Generation Y Impulse Buying At Tiktok Shop in Batam City

Technological developments affecting business services. Along with the technological developments that are taking place, there has also been a change in generational growth, namely Generation Y (Millennials). Generation Y (millennials) are familiar with the use of technology, especially on online shopping platforms (e-commerce), and they have different lifestyles and character traits. The convenience offered by one of the e-commerce TikTok shops causes users to make spontaneous purchases. This study aims to determine the effect of hedonic shopping motivation and shopping lifestyle on impulse buying among Gen Y in TikTok Shop in Batam City. The research uses Google Forms as a questionnaire to obtain primary data. The partial research results on the hedonic shopping motivation variable obtained a t-value of 2.354> t table 1.661 and a significant value of 0.021 <0.05. The shopping lifestyle variable received a t-value of 3.199> t table 1.661 and a substantial value of 0.002 <0.05. At the same time, f-count 33.184> f-table 3.09 and a substantial value of 0.000 <0.05. It can be concluded that hedonic shopping motivation and lifestyle positively and significantly affect impulse buying.

Pengaruh Flash Sale, Bebas Biaya Pengiriman, dan Hedonic Shopping Motivation terhadap Impulse Buying pada Pengguna Shopee di Gresik

E-commerce in Indonesia is now widely established and continues to grow. One of them is Shopee. Shopee is one of the e-commerce sites most frequently visited by Indonesian people. Shopee has various forms of sales promotions, such as flash sales, free shipping, and so on This study aims to determine the effect of flash sales, free shipping, and hedonic shopping motivation simultaneously and partially on impulse buying among Shopee users in Gresik Regency. The population in this research is all consumers who have carried out the purchasing process through Shopee e-commerce, domiciled in Gresik City. The sampling technique used in this study was purposive sampling with the criteria of Shopee consumers domiciled in Gresik City, and consumers with a minimum age of 15 years. Data collection techniques in research use E-Questionnaires (Electronic Questionnaires) via Google Form. The data analysis technique used in this research is multiple linear analysis. The results of testing the hypothesis using the f test show that simultaneously flash sales (X1), free shipping (X2), and hedonic shopping motivation (X3) have a significant effect on Impulse Buying (Y). Meanwhile the results of the t test show that a) Partially the flash sale variable (X1) has a significant effect on impulse buying, b) Partially the free shipping variable (X2) has no significant effect on impulse buying, c) Partially the hedonic shopping motivation variable ( X3) has a significant effect on impulse buying.

Pengaruh Influncer, Hedonic Shopping Motive, Dan Impulse Buying Terhadap Keputusan Pembelian Pada Pengguna Tiktok Shop Di Jabodetabek

This research was conducted because the researcher saw an interest in purchasing on the TikTok Shop platform. This study has a purpose to understand the influence of influencers and hedonic shopping motivation on Impulse Purchases and the influence of Impulse Buying, Influencers and Hedonic Shopping Motivation on Purchasing Decisions at Tiktok Shop in Jabodetabek. This study uses purposive sampling and probability sampling techniques by taking 170 samples of TikTok Shop user respondents in JABODETABEK. Data collection using the G-form tool with a statement questionnaire with 4 levels of linear scale. This study uses PLS-SEM techniques in hypothesis testing and data validity. The conclusion obtained from this study is that hedonic shopping motivation in TikTok Shop users and Influencers used by TikTok Shop can influence user purchases, but TikTok Shop must re-improve strategies to increase impulse purchases in its users.

The Influence of Hedonic Shopping Motivation, Fashion Involvement, and Sales Promotion on Impulse Buying in E-commerce Shopee

The marked phenomenon of the fashion industry causes a person to experience behavior by unconsciously buying something without thinking Long or often called impulse buying driven by positive emotions and motivations. In addition to this e-commerce shopee popular today often attempt to make consumer impuls buy behavior based on hedonic shopping motivation, fashion involvement, and sales promotion The objectives of this research are analyze the influence of hedonic Shopping motivation, influence fashion involving, and sales promotion on impuls buying on shopee e- commerce. This research employs a quantitative approach to examine the population of postgraduate and bachelor’s students at FEB University of Muhammadiyah Surakarta. Utilizing a purposive sampling technique, this study engaged 100 respondents meeting specific predetermined criteria. The primary data for this research were gathered through questionnaire-based data collection techniques. Smart PLS was utilized as the primary data analysis tool. The results of the analysis of research data show that: hedonic shopping motivation has a positive and significant influence on impulsive buying; fashion involvement has a positive and significant influence on impulsive buying; And sales promotion has a positive and significant impact on impulsive buying.

The Impact of Hedonic Shopping Motives on Online Fashion Clothing Shoppers’ Compulsive Buying Behaviour in Sri Lanka

The Internet has undoubtedly made people’s lives easier than the past by providing various forms of facilities from mere information search to advanced business operations. With the development of the Internet, buying goods through online platforms too has increased leading to excessive buying patterns irrespective of the actual need for goods and services. With increased stress levels, work life pressure and many other factors, people tend to buy goods excessively from physical as well as online platforms. A number of scholars have examined the factors affecting this compulsive buying behaviour. Further, many researchers have investigated the impact of hedonic shopping motives towards compulsive buying behaviour. However, there is a dearth of literature in the South Asian context in relation to online compulsive purchase patterns. The current study focuses on examining the impact of hedonic shopping motives towards online compulsive buying behaviour of fashion clothing shoppers in Sri Lanka. The hedonic shopping motives include adventure seeking motive, gratification seeking motive, idea shopping, role shopping, value shopping and social shopping motives. The survey was conducted among 384 online fashion clothing shoppers in Sri Lanka to validate the proposed model empirically. The findings of the study provide evidence of the impact of hedonic shopping motives towards online compulsive buying behaviour among fashion clothing shoppers in Sri Lanka and ultimately provide a better understanding of the motives affecting online compulsive buying behaviour.

SHOPPING MOTIVATION IN CONSUMER LOYALTY PROCESS

This study aims to examine the influence of hedonic, utilitarian, and ethical motives in process of forming consumer loyalty. The design that used in this research were descriptive research and causality research, in which variables were measure with 5-point likert scale. The technique that used in this research is non-probability sampling with purposive sampling technique and used 221 respondents who fit the criteria. This research is processes by using Structural Equation Modeling – Partial Least Square. The results of this calculation show that hedonic shopping motivation, utilitarian shopping motivation, and ethical shopping motivation through perceived quality as mediating variable have an influence on repurchase intention.

SYSTEMATIC LITERATURE REVIEW PENGARUH SHOPPING LIFESTYLE DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING PADA KONSUMEN MARKETPLACE ATAU E-COMMERCE

Advances in information and communication technology are utilized by business service providers marketplace or e-commerce. In order to be able to compete in selling a product or item that is owned, so that business people continue to make the best strategy to see the behavior of their consumer. So, a review is needed journal papers discussing roles shopping lifestyle and hedonic shopping motivation to impulse buying. The method used in this research is Systematic Literature Review (SLR) for journal papers published from 2018-2023. There are two Research Question (RQ) set in this study. Research focuses on producer who sell their products or goods through marketplace or e-commerce. So that the results obtained in this study are expected to provide information so that online business people can find out how consumer behavior is and can improve or set strategies to increase sales of these products or goods.

Pengaruh Hedonic Shopping Motivation dan Shopping Lifestyle terhadap Impulse Buying Pelanggan E-Commerce Shopee Member Platinum di Daerah Sumenep

This study uses quantitative research, the aim is to determine the influence of Hedonic shopping motivation and Shopping lifestyle on Impulse Buying E-Commerce Shopee Member Platinum customers. The method used in this research is descriptive method based on purposive sampling technique with 117 respondents active users in E-commerce shopee who have reached platinum level. The primary data and secondary data used were sourced from distributing questionnaire data and obtained from literature from various sources. Meanwhile, for testing techniques and data analysis using the SPSS 22 for Windows application. The results of this study indicate that the variables Hedonic Shopping Motivation and Shopping Lifestyle simultaneously and partially have a positive and significant effect on Impulse Buying.

ANALYSIS OF FACTORS THAT INFLUENCE IMPULSIVE BUYING WITH POSITIVE EMOTION AS A MEDIATOR

People's shopping habits had changed in today's business environment, many people make impulse purchases because of their interest in a brand or product that trending at that time. Due to that trends, people now see shopping as a necessity that must be fulfilled, they become more consumptive and make shopping as a lifestyle. The aim of research is to identify factors that influence impulsive buying. The population data used in this research were 230 respondents who used e-commerce in Batam City. Through quantitative research method, the data were tested for hypotheses by processing them with structural equation modeling analysis based on PLS. The results showed impulsive buying is influenced by positive emotion and price discount variables. Meanwhile, impulsive buying is not influenced by variables of fashion involvement, shopping lifestyle, hedonic shopping motivation, and sales promotion. However, positive emotion as a mediator role is able to mediate all variables on Impulsive Buying. The implications of the results can be applied to practitioners in adopting marketing strategies to evoke positive consumer emotions that lead to impulse purchases.

The Influence of Hedonic Shopping Motivation and Store Atmosphere on Impulsive Buying at Transmart in Surabaya City

This study aims to evaluate the impact of hedonic shopping motivation and store atmosphere on impulsive buying in Transmart Surabaya City. The mthod applied in this study is a quantitative approach with the use of pursosive sampling techniques. The research sample consisted of 110 respondents who had visited Transmart Surabaya City. Data for this study was collected through filling oute questionnaires that were distributed to these visitors. Data analysis using the Partial Least Square (PLS) model. The findings of this study show that hedonic shopping motivation has a significant influence on impulsive buying to Surabaya City Transmart visitors and store atmosphere does not have a significant influence on impulsive buying to Surabaya City Transmart visitors.

The influence of Hedonic Shopping Motivation, Shopping Lifestyle, and Shopping Enjoyment on Fashion Consumers' Impulse Purchases in e-Commerce

The purpose of this study is to analyze the effect of Hedonic Shopping Motivation, Shopping Lifestyle, and Shopping Enjoyment on the impulse purchases of fashion consumers on Shopee. The population in this study is consumers domiciled in Karanganyar Regency. The sample in this study is fashion consumers at Shopee who have used and are users of Shopee. The respondents used in this study numbered 120. Data was analyzed using IBM SPSS Statistic software version 26.
 This research method is quantitative research method. The data analysis method used is multiple linear regression analysis. The results showed that: (1) From the results of significant values of 0.329 > 0.05 and calculated values of 0.980 < table 1.658 so that it can be concluded that Hedonic Shopping Motivation (X1) has no effect on Impulse Buying (Y). (2) From the results of a significant value of 0.000 < 0.05 and a calculated value of 4.862 > table 1.658, it can be concluded that Shopping Lifestyle (X2) has a significant effect on Impulse Buying (Y). (3) From the results of significant values of 0.010 < 0.05 and calculated values of 2.625 > table 1.658 so that it can be concluded that Shopping Enjoyment (X3) has a significant effect on Impulse Purchases (Y). So it can be seen from the three independent variables above that Shopping Lifestyle is the most influential variable in this study, with the value of significance and calculated value.

The Mediation Role of Shopping Lifestyle and Moderation Role of Payletter on the Impact of Hedonic Shopping Motivation on Implicit Buying

The purpose of this study is to examine how hedonic shopping incentive affects implicit purchasing behavior and how pay letters and shopping lifestyles mediate that effect. This study was conducted on customers of e-commerce users in Indonesia who also used paylater payment methods for their online shopping transactions. The study involved 213 customers as samples. Research data is collected using a questionnaire and the results are analyzed using PLS software. This research is quantitative. The findings showed that hedonic shopping motivation had a significant positive impact on impulsive buying and shopping lifestyles as well as shopping lifestyle had significant positive influence on impulse baying. The mediation test in this initiation showed that shopping lifestyle mediates the influence of hedonic shopping motivation on impulsive buying. However, on the other hand, the role of moderators paylater on the influence of hedonic shopping motivation against impulsive buying in reversal or paylatter does not play a role in moderating the influences of hedonical shopping motivations against impulsively buying.

The Influence of Social Media Instagram Promotion and Hedonic Shopping Motives on Purchase Decision at Shopee Clarandkei with Trust as a Moderating Variable

This study aimed to examine the effect of social media Instagram promotion on purchase decisions, hedonic shopping motives on purchase decisions, trust in moderating the effect of social media Instagram promotion on purchase decisions, and trust in moderating the effect of hedonic shopping motives on the purchase decision. The independent variables comprised Instagram promotion (x1) and hedonic purchasing motives (x2); on the other hand, purchase decision served as the dependent variable (y), and trust served as the moderating variable (m). This quantitative research used the Partial Least Square - Structural Equation Modeling (PLS-SEM) analysis method. The data was processed using SmartPLS 4 software. The sampling utilised a purposive sampling method and the instrument questionnaire using a Likert scale. Using Google Form media, the questionnaire was disseminated online. The study’s population consisted of 3.800 Instagram followers of Clarandkei. This study’s sample consisted of 180 respondents who enjoyed online clothing purchasing and had purchased clothing from Shopee Clarandkei at least once. The study’s findings indicated that social media Instagram promotion and hedonic shopping motives significantly and positively affected purchase decisions; trust moderates the effect of social media Instagram promotion on purchase decisions significantly and positively; however, the trust did not moderate the effect of hedonic shopping motives on the purchase decision.

DETERMINAN PERILAKU HEDONIC SHOPING DI ERA DIGITAL


 
 
 
 Research aim : to uncover and examine the factors that drive hedonic shopping behavior that leads to impulse buying
 Design/Methode/Approach : The research was conducted by distributing questionnaires to respondents in Java and Kalimantan in the form of google form (online). The number of samples is based on the number of indicators multiplied by 5, so that the number of 155 respondents is obtained which then the results of their answers are processed using PLS. The variables used in this research are website quality, hedonic shopping motivation, and sales promotion as independent variables, and impulse buying as the dependent variable.
 Research Finding : hedonic shopping incentive has a favorable and significant impact on impulsive purchasing whereas website quality has no bearing on this behavior. Sales promotions have a similar beneficial and strong impact on impulsive purchases. Additionally, it has been demonstrated that sales promotions make the link between website quality and impulsive purchases stronger.
 Theoretical contribution/Originality : The results of this study can add references for the development of marketing materials, especially those related to customer behavior.
 Practitionel/Policy implication : The results of this study can be input for companies and entrepreneurs to better understand consumer buying behavior and the factors that trigger impulse purchases so as to increase sales.
 Research limitation : This research is limited to three independent variables, namely website quality, hedonic shopping motivation, and sales promotion which influence impulsive purchases.
 
 
 

Shopping Lifestyle, Fashion Involvement, Hedonic Shopping Motivation, Positive Emotion, Impulse Buying E-Commerce

Currently, Indonesian people use the internet to buy goods through e-commerce. This study aims to determine the influence of shopping lifestyle, fashion involvement, and hedonic shopping motivation on positive emotion and impulse buying on Tokopedia e-commerce. The data analysis techniques used are inferential analysis using SEM-PLS and descriptive analysis. The findings of this study show that shopping lifestyle, fashion involvement, and hedonic shopping motivation have a significant positive influence on positive emotions. Shopping lifestyle and fashion involvement have a significant positive influence on impulsive buying. However, hedonic shopping motivation has no influence on impulsive buying. Then, positive emotion has a positive and significant influence on impulsive buying. Positive emotion also mediates partial the relationship between shopping lifestyle, fashion involvement, and hedonic shopping motivation mediates perfect to impulsive buying.