Hedonic Incentive Research Articles

Are cash incentives always king? A randomized controlled trial evaluating hedonic versus cash incentives (TEH-C).

Physical inactivity is a risk factor for obesity and non-communicable diseases. Despite myriad health and non-health benefits resulting from physical activity (PA), most individuals do not meet PA recommendations. Providing an incentive for meeting activity goals may increase activity levels. Classical economists argue that cash is the best incentive. Behavioral economists have posited that hedonic (pleasurable) incentives (e.g., massages, restaurant meals) may be superior to cash when incentives are offered over multiple time periods. To date, no studies have directly compared the effectiveness of cash versus hedonic incentives in promoting PA across multiple time periods. We conducted a two-arm, parallel, 4-month randomized controlled trial with healthy adults in Singapore where participants were randomized to either cash or hedonic incentives. Participants could earn up to SGD50 (≈USD37) in cash or hedonic incentives each month they met the study's step target of 10,000 steps daily on at least 20/25 days out of the first 28 days of a month. The primary objective was to compare the mean proportion of months that participants met the step target between the two arms. By month 4, participants in the cash (N = 154) and hedonic incentive (N = 156) arms increased their mean daily steps by 870 (p < 0.001) and 1,000 steps (p < 0.001), respectively. The mean proportion of months the step target was achieved was 90.53 and 88.34 for participants in the cash and hedonic incentive arms respectively, but differences across arms were small and not statistically significant for this or any outcome assessed. Our findings suggest that both cash and hedonic incentives are effective at promoting physical activity but that neither strategy is clearly superior.Clinical trial registration: ClinicalTrials.gov, NCT04618757 registered on November 6, 2020.

The theory behind and factors influencing the use of telemedicine during the COVID-19 pandemic: A systematic review.

A paradigm change in patient health care toward telemedicine services was necessary in 2020 due to the COVID-19 pandemic, which broke out at the end of 2019. Theories used in determining the determinants of telemedicine utilization are various theories. Research conducted on the use of telemedicine still has doubts about the basic theory used in analyzing the factors that influence telemedicine, especially during the Covid-19 pandemic. The goal of this study is to outline the fundamental principles of telemedicine utilization during the Covid-19 outbreak and the variables that affect it. This Literature Review uses the scoping review method with the tool procedure, namely PRISMA. Based on the conducted literature review, there are 12 scholarly papers addressing the variables that affect the utilization of telemedicine services. During the Covid 19 epidemic, more individuals in many nations used telemedicine services. Anderson's theory of health care use and the idea of technology adoption or acceptance serve as the foundational theories for forecasting the variables that affect the use of telemedicine. The utilization of telemedicine is influenced by 29 different factors that come from different theories. The desire for health, exposure to COVID 19, co-morbidities, social media usage, avoiding contamination, time efficiency, ease of use of services, social impact, and hedonic incentive are among the factors associated to the COVID 19 pandemic.

Analysis of The Influence of Hedonic Motivation, Digital Devices Ease of Use Perception, Benefits of Digital Technology and Digital Promotion on Intention to Use of Digital Wallets Consumers

The purpose of this study is to ascertain whether consumer intention to use and behavior with regard to digital wallets is influenced by factors such as sales promotions, habits, hedonic motivation, perceived benefits, and convenience. The demographic included in this study consists of actual people who use digital wallets in Indonesia. Purposive sampling combined with non-probability sampling was the sample strategy employed. The sample for this study included 200 users of digital wallets. In this study, a field survey with a questionnaire instrument was used as the data gathering method. Path analysis using SPSS AMOS is the data analysis technique employed in this study. The findings of the study led to the following deductions: The benefits that users of digital wallets believe to be obtained are influenced by their perceived convenience. Perceived ease of use has no bearing on users' intention to use digital wallets. Perceived utility has no bearing on a person's inclination to utilize a digital wallet. Perceived benefits have an impact on consumers' usage behavior while using digital wallets. The intention to utilize a digital wallet is influenced by hedonic incentive. The intention to utilize digital wallets is influenced by one's behaviors. The usage patterns of users of digital wallets are influenced by habit. Sales promotions have little effect on how users of digital wallets use their devices. Users' usage behavior of digital wallets is influenced by their intention to use one.

The Analysis of User Intention to Subscribe Netflix Using UTAUT Framework

In addition to assessing the degree of satisfaction with the services offered by the streaming application to its customers, this study seeks to identify the elements that motivate streaming application users in Indonesia to renew their subscriptions in the coming months. The research model employed in this study is the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), which also includes variables for content, ethics, and morality in addition to the variables for the expectation-confirmation model (ECM), specifically satisfaction and intention to continue. This study uses a quantitative method with data analysis using the PLS-SEM method with the help of SmartPLS. According to the study's findings, a number of factors influence how likely users of streaming applications are to renew their subscriptions in the months to come, including content, performance expectations, facilitating conditions, hedonic incentive, price value, habit, morals, and ethics. The findings of this study are anticipated to be taken into account when streaming applications decide whether or not to expand in Indonesia.

The Impact of COVID-19 on Online Fashion Apparel Purchase Intention

The purpose of this study is to determine the influence of Covid-19 on the intention to purchase online fashion clothing. A structured questionnaire was used to collect data from 231 customers in an online survey. The researchers utilised exploratory factor analysis to uncover the most important elements that influence customer behaviour while purchasing online fashion items. Multiple regression study revealed that situational variables, practical motive, and safety and precaution had a positive and substantial influence on customers’ online buy intention for fashion items. Hedonic incentive, on the other hand, had a minor impact, despite being beneficial on purpose. A structured questionnaire was shared with the respondents for data collection. The Questionnaire was floated between individuals who purchase fashion apparel online. The questions assessing the four predictors were first subjected to an exploratory factor analysis. Second, multiple regression was used to determine the influence of these variables on online purchase intentions among customers.

Acceptance of E-Wallet Among Mobile Phone Users in China

Coronavirus, also known as COVID-19, has compelled and encouraged the global public to avoid all activities involving physical contact, including money transactions. During the COVID-19 pandemic, the use of e-payment activities has increased due to people's concern that direct traditional payment methods could transmit the virus through physical currency, hence relieving consumers of the need to carry cash. Using a well-established unified theory of adoption and use of technology, this study seeks to identify the factors that influence the deployment of cashless payment among China students. This study contributes to the existing body of knowledge by investigating the influence of perceived danger, perceived usefulness, perceived technology security, hedonic incentive, and government backing on the adoption of e-wallets during the COVID-19 outbreak. Respondents from universities have been sent online questionnaires using the convenience sample technique. As a result, the study discovered that the effectiveness of e-wallet and e-payment among university students, as well as the relationship between social influence and innovativeness, are positively associated with the adoption of cashless payments.

Identifying the critical factors of physical gig economy usage

Since its inception, India's physical gig economy (PGE) has grown at a rapid pace. Sadly, there was a widening of the PGE service gap. Cleaning and mechanical services have had fewer transactions than ride-hailing services, which have a high volume of transactions. Studying PGE customers' motivations to use their services is the primary goal of this research. The research methodology and hypothesis were developed by synthesising previous studies on users' intentions. Platform quality, trust, social influence, perceived risk, hedonic incentive, and economic benefits are all regarded to have an impact on customer behaviour and intention. When it comes to determining whether or not a user will stick around and use a particular platform, hedonic motivation outranks everything else. PGE's early use is influenced by social influence exclusively, according to this study. Operators of PGE might use this information to craft effective plans for growing their business and luring in new customers.

Factors Affecting Students’ Online Shopping Behavior

This study examines factors affecting the attitude towards online shopping, and thus, the online shopping behavior of students in Hanoi, specifically, within National Economics University. The study consists of three sections. The first section is the literature review and research model. This is followed by the Research methodology. The third section is the results and discussion. The final section is the conclusion and policy implications. The study found three statistically significant factors influence student attitudes toward online shopping, which were perceived usefulness, hedonic incentive, and website design. The study proposed practical implications for businesses that sell their products in cyberspace, and recommendations for regulatory agencies to ensure sustainable e-commerce.

Analyzing the role of social media marketing in changing customer experience

Social media is becoming more and more popular as a medium for marketing and promotion. Banks, for example, have spent a substantial amount of time, efforts, as well as finances marketing their products. Nevertheless, figuring out how businesses may use social media marketing to reach customers and encourage them to remain loyal is really a challenge. Therefore, the study purpose is to identify as well as test the key sections of social media marketing that can anticipate improvements in customer experience. The conceptual framework was proposed using seven variables (performance expectancy, hedonic incentive, and habit) from the expanding Unified Theory of Acceptance and Use of Technology (UTAUT2), as well as interactivity, information quality, perceived relevance and purchase intention. The research data was gathered through 437 questionnaires from banks customers. The validity of the existing model and the strong impact of performance expectancy, hedonic motivation, interactivity, information quality, and perceived relevance on customer experience were significantly supported by the primary results of structural equation modeling (SEM). This research should give marketers with a lot of theoretically and practically recommendations on how to organize and conduct social media marketing effectively

Taste uncoupled from nutrition fails to sustain the reinforcing properties of food

Recent findings suggest the reward system encodes metabolic value independent of taste, provoking speculation that the hedonic value of taste could be derived from nutritional value as a secondary appetitive property. We therefore dissociated and compared the impact of nutrition and taste on appetitive behavior in several paradigms. Though taste alone induces preference and increased consumption, in the absence of nutritional value its reinforcing properties are greatly diminished and it does not, like sucrose, induce increased responding over time. In agreement with behavioral data, saccharin-evoked (but not sucrose-evoked) dopamine release is greatly attenuated following pre-exposure, suggesting that nutritional value is critical for dopamine-mediated reward and reinforcement. Further supporting the primacy of nutrition over taste, genetically increased dopaminergic tone enhances incentive associated with nutritional value with minimal impact on taste-based, hedonic incentive. Overall, we suggest that the sensory-hedonic incentive value associated with taste functions as a conditioned stimulus that requires nutritional value to sustainably organize appetitive behavior.