Hedonic Behavior Research Articles

The Influence of Fintech (Paylater) Hedonism on Student Personal Financial Management

The hedonistic behavior of young people is amplified by the convenience of purchasing goods through financial technology (fintech), particularly the Buy Now Pay Later (BNPL) feature, commonly referred to as Paylater. The unstoppable advancement of digital technology, especially in the financial sector, has made transactions faster, more accessible, and more efficient without requiring face-to-face interactions. This research aims to provide valuable insights for students and the broader Indonesian community regarding the impact of fintech Paylater innovations and lifestyle choices on personal financial behavior. Specifically, the study investigates whether fintech Paylater innovations and lifestyle habits influence the personal financial management of students in the Malang Raya area. Adopting a quantitative research approach, data were collected via a questionnaire from a sample of 186 respondents. The study, conducted from July to August, utilized multiple linear regression analysis with the assistance of SPSS v25 software. The findings indicate a positive and significant relationship between fintech Paylater innovations, lifestyle habits, and personal financial behavior. The results suggest that increased hedonistic tendencies, facilitated by the flexibility of Paylater payments, significantly influence financial planning, potentially improving future financial management for Malang Raya students. To provide a focused discussion, this study emphasizes payment flexibility, the negative impacts of hedonism, and effective financial management.

Psychological attributes and eating behaviors in 5- to 12-year-old children during periods of stress.

The objective of this study was to investigate the association between psychological attributes and obesogenic behaviors in children during the period of COVID-19 pandemic-induced stress. This observational study collected data from caregivers of 5- to 12-year-old children from three diverse groups assessing sociodemographic, economic, and perceived stress, along with the Strengths and Difficulties Questionnaire (SDQ) and the Family Eating and Activity Habits Questionnaire, revised (FEAHQ-R), in October 2020 and June 2021. The outcome measures were SDQ and FEAHQ-R scores. The SDQ subscales were compared with US child norms. Linear mixed models were used to examine the association between the SDQ subscales and FEAHQ-R domains, adjusting for socioeconomic covariates. A total of 361 families (496 children) completed the SDQ and FEAHQ-R. The SDQ subscale scores were higher than those of age/gender norms (p = 0.006-<0.001). Eating style (p < 0.001) and food stimulus exposure scores (p = 0.005-0.01) were associated with the SDQ subscales, but not satiety response. Perceived stress was a significant covariate (p < 0.01). The baseline obesity status of the children was not statistically significant. Psychological stress is associated with higher hedonic behavior in children. Food stimulus exposure and leisure access can be targeted for intervention during periods of prolongedstress.

Predicting Future Development of Stress-Induced Anhedonia From Cortical Dynamics and Facial Expression.

The current state of mental health treatment for individuals diagnosed with major depressive disorder leaves billions of individuals with first-line therapies that are ineffective or burdened with undesirable side effects. One major obstacle is that distinct pathologies may currently be diagnosed as the same disease and prescribed the same treatments. The key to developing antidepressants with ubiquitous efficacy is to first identify a strategy to differentiate between heterogeneous conditions. Major depression is characterized by hallmark features such as anhedonia and a loss of motivation1,2, and it has been recognized that even among inbred mice raised under identical housing conditions, we observe heterogeneity in their susceptibility and resilience to stress3. Anhedonia, a condition identified in multiple neuropsychiatric disorders, is described as the inability to experience pleasure and is linked to anomalous medial prefrontal cortex (mPFC) activity4. The mPFC is responsible for higher order functions5-8, such as valence encoding; however, it remains unknown how mPFC valence-specific neuronal population activity is affected during anhedonic conditions. To test this, we implemented the unpredictable chronic mild stress (CMS) protocol9-11 in mice and examined hedonic behaviors following stress and ketamine treatment. We used unsupervised clustering to delineate individual variability in hedonic behavior in response to stress. We then performed in vivo 2-photon calcium imaging to longitudinally track mPFC valence-specific neuronal population dynamics during a Pavlovian discrimination task. Chronic mild stress mice exhibited a blunted effect in the ratio of mPFC neural population responses to rewards relative to punishments after stress that rebounds following ketamine treatment. Also, a linear classifier revealed that we can decode susceptibility to chronic mild stress based on mPFC valence-encoding properties prior to stress-exposure and behavioral expression of susceptibility. Lastly, we utilized markerless pose tracking computer vision tools to predict whether a mouse would become resilient or susceptible based on facial expressions during a Pavlovian discrimination task. These results indicate that mPFC valence encoding properties and behavior are predictive of anhedonic states. Altogether, these experiments point to the need for increased granularity in the measurement of both behavior and neural activity, as these factors can predict the predisposition to stress-induced anhedonia.

Pengaruh Perilaku Hedonisme, Shopping Lifestyle Dan Fasilitas Terhadap Perilaku Konsumtif Pengguna Tiktokshop Di Kalianda Lampung Selatan

In the current digital era, consumer behavior is increasingly influenced by the development of e-commerce platforms and social media, including TikTok Shop which has developed rapidly as an online shopping platform, which combines entertainment with ease of shopping. This has led to an increase in consumer behavior among users, especially those triggered by hedonistic behavior, shopping lifestyle and facilities provided by the platform. This behavior needs to be studied further considering its impact on people's consumption patterns. This study aims to determine the effect of Hedonistic Behavior, Shopping Lifestyle, and Facilities on the Consumer Behavior of TikTok Shop Users in Kalianda, South Lampung. The research method used is a type of Causal study with a quantitative approach, in this case the population and sample used are the community in Kalianda, South Lampung as many as 97 respondents. The research instrument uses a questionnaire and documentation with data sources from primary and secondary data, in analyzing using multiple linear regression test analysis. The results of the study indicate that hedonistic behavior has a positive and significant effect on consumer behavior of Tiktokshop users with a t-count value of 2.421&gt; t-table 1.661 and a significance level of 0.000 &lt;0.05, then shopping lifestyle also has a positive effect. While facilities do not affect consumer behavior of Tiktokshop users in Kalianda, South Lampung. The t-count value is 1.369 &lt;t-table 1.661 and a significance level of 0.174&gt; 0.05. The results of the simultaneous F test show that all independent variables together have a significant effect on consumer behavior of Tiktokshop users. The results of this study are expected to contribute to similar variables in further research..

Hedonisme di Kalangan Mahasiswa: Eksplorasi Atas Pencarian Kenikmatan Instan Dalam Lingkungan Pendidikan Tinggi

Hedonism is the teaching or view that pleasure or enjoyment is the goal of human life and actions. The meaning of hedonism has shifted over time. Hedonism is currently synonymous with luxury and an excessive lifestyle, and tends to lead to consumer behavior. People who behave hedonistically are usually called hedonists, where they always maximize their feelings of pleasure if they want something to the maximum. Hedonistic behavior can be caused by several factors, namely internal and external. Hedonistic behavior has been found in many places and almost all groups have experienced it and even experienced it. hedonism can be said that the goal of hedonism is the aim of living naturally with pleasure for humans. Not a few people who have a hedonistic lifestyle will do things that are sometimes beyond reason in order to justify any means, whether it is hurting or harming other people, even those closest to them. This research aims to find out the extent of the factors and influences of hedonistic behavior among teenagers collected from several articles that have been published. The method used for this research is a Literature Review which collects several articles that have been published. Hedonism does not occur in a certain place, but is a lifestyle that can be adopted by several people and in several circles, one of which is teenagers. Because during the character formation period it can have a big influence on its adherents

Financial inclusion acceleration research: analysis of fintech adoption enggagement in generation Z

Financial Technology (Fintech) as a form of digitalization of the rapid development of technology used in the banking sector. The increasing number of fintech users on banking and non-banking platforms is due to the facilities offered by fintech in the form of digital banks and e-wallets in the form of crowdfunding facilities, microfinancing, p2p lending services, market aggregators, digital payment systems. These various services provide convenience for their users. The condition of Indonesian society which is dominated by production groups called the millennial generation and generation Z aims to strengthen the opportunities and challenges of digital transformation. The focus of this study discusses the factors for the adoption of fintech banking or non-banking in generation Z. The research method uses a qualitative method through interviews with respondents. The sampling method uses the snowball method. The results of the study show that the factors for the adoption of financial technology in generation Z are lifestyle, hedonic behavior, social influence.

Chronic sleep restriction during juvenility alters hedonic and anxiety-like behaviours in a sex-dependent fashion in adolescent Wistar rats.

Chronic reduction of sleep time in children and adolescents has been related to increased incidence of anxiety and depression. In rats, protocols of protracted sleep deprivation or chronic sleep restriction (CSR) are considered a stressor. In previous studies we showed that post-weaning CSR in male rats induces anxiety-like behaviour and changes in neurotransmission in emotion-related brain areas. In the present study we examined whether the effects of this adversity are sex-dependent. Twenty-two litters, containing four males and four females were distributed into control (CTL) and CSR groups. CSR began on postnatal day (PND) 21 and lasted for 21 days; each day the animals were placed onto small platforms immersed in water for 18 h and were allowed to sleep freely in their home-cages for the remaining 6 h. Throughout the CSR, all animals underwent the sucrose splash test once/week to assess their self-care and hedonic behaviours. Body weight was measured on PNDs 21 and 42. At the end of CSR period, the adolescents were allowed to sleep freely for 2 days, after which, behavioural tests began. Within each litter, one male and one female (pair) were not tested and provided blood and brain for determination of basal corticosterone (CORT) levels and hippocampal BDNF. One pair was tested in the sucrose preference test (SPT), one pair on the elevated plus maze (EPM) and one pair in the forced swim test (FST). CORT was measured after all conditions. CSR impaired self-care behaviour and body weight gain in males and females and increased relative adrenal weight only in males. There were no changes in sucrose intake in the SPT; CSR females displayed less immobility in the FST and CSR males displayed more anxiety-like behaviour in the EPM. CORT levels were similar between CTL and CSR males, whilst lower in CSR females than CTL ones in all experimental conditions. No changes in BDNF levels were detected in the dorsal hippocampus of CSR rats. The results indicate that CSR impaired self-care behaviour in both sexes, but only males displayed anxiety-like behaviour, whilst sleep recovery in females appeared to normalise their behaviour.

Negative Impact of the Hedonism Lifestyle in the Student Environment

A hedonistic lifestyle appears among students, where this hedonistic lifestyle holds the view that pleasure is the main goal of life, causing students to buy various types of goods or items that they do not really need but only to fulfill their personal desire for pleasure. This research aims to answer questions about what is meant by hedonism, why many students live a hedonistic lifestyle and what its impacts are and how to prevent the emergence of these hedonistic traits. The method in this research uses a qualitative method which uses observation method data from YouTube and 2 articles. The results of this research found that the causes of a person's hedonic behavior are internal and external factors, and the environment in these internal factors is influenced by dissatisfaction with what he has and external factors are caused by open access to information. Or globalization so that the habits of outsiders who tend to be hedonistic are often imitated by students. Environmental factors are influenced by pressure from friendships which causes students to need validation from other people. These factors have a negative impact, such as: Consumerism, selfishness, changes in students' attitudes and way of thinking from academic to apathetic, tending to prioritize worldly things and not considering the negative impact on lecture activities. This research contributes to educating students about preventing hedonic lifestyles among students.

Life Accentuation in Cognitive Dissonance and Hedonistic Behavior between Jakarta and Moscow Adolescents

Information and communication technology play an important role in the development of communication, one of which is the utilization of the online shop platform, to fulfill the desire for a hedonistic lifestyle. The changes in lifestyle focus on seeking unlimited pleasure and satisfaction. Life accentuation assumes that a person will feel happy by seeking happiness and avoiding feelings of pain, disappointment, and sadness. The research objective was to compare Jakarta and Moscow adolescents' cognitive dissonance and hedonism behavior. The comparative descriptive quantitative research method was used on 101 Moscow teenage respondents and 102 Jakarta respondents using cognitive dissonance theory and behavioral theory. The results were (1) ‘Looking for unlimited pleasure and satisfaction’ is ‘often’ (54.10%) by Jakarta teenagers, higher than Moscow teenagers (only 39.40%), and ‘sometimes’ (52.10%). (2) The dimension of ‘seeking as much happiness as possible and avoiding painful feelings’, Jakarta teenagers are 45.90% while Moscow teenagers are 36.60%, and ‘sometimes’ (56.30%). (3). For the dimensions of ‘seeking happiness symbolically’, Jakarta teenagers are more ‘often’ (53.10%) than Moscow teenagers (36.60%) and ‘sometimes’ (52.10%). (4) In the dimension of ‘pleasure is the most important thing in life’ there are differences between teenagers in Moscow and teenagers in Jakarta (54.10%) and Moscow teenagers are ‘often’ (63.40%) lower and ‘sometimes’ tend to behave hedonistically (63.40%).

Makna ‘Tafakhur’ dan ‘Takatsur’ dalam Al Qur’an dan Relevansinya dengan Gaya Hidup Hedonisme (Analisis Penafsiran Buya Hamka dan Quraish Shihab terhadap Q.S. Al Hadid Ayat 20 dalam Tafsir Al Azhar dan Al Misbah)

With the times and technology continuing to develop, almost all areas of life are experiencing changes. Enjoying all pleasures is the goal of human life in this world. Hedonism does not only appear among students or students, but appears to be widespread in various circles of society. Most hedonistic behavior starts with rich people who always care about their appearance and enjoy life to the fullest by socializing, eating, traveling and having fun with like-minded people, which eventually spreads to various groups of society who lack living conditions. So for this discussion the author is interested in the discussion of hedonism. The focus of this research problem is describing hedonism as explained in Q.S Al-Hadid verse 20 in Tafsir Al-Azhar and Al-Misbah and focuses on the comparison (comparison: Similarities and differences) between Tafsir Al-Azhar and Al-Misbah in interpreting verse 20 of Q.S Al-Hadid. To develop deeper research, qualitative research is used with the approach used, namely the library approach or what is commonly known as library research. Collect research materials using documentary techniques, comparative analysis methods in processing materials and conclusions at the end of writing. The results of this research are the meaning of Tafkhur, Takatsur, and life. Tafakhur, Takatsur, and Hedenism in Surah Al-Hadid verse 20, the perspective of Tafsir Al-Azhar and Tafsir Al-Misbah includes being careless about the brilliance of worldly life. A comparison of the similarities between the two interpretations is in the explanation of the meaning of Tafakhur, Takatsur, and the life of hedonism. Meanwhile, in interpreting hedonism, the two commentators have differences in that Quraish Shihab's discussion of the verse about hedonism is more extensive and is also correlated with other verses. Meanwhile, Buya Hamka only focuses on understanding the nature of the world and worldly matters.

Realitas Tersembunyi : Praktik Dramaturgi Mahasiswa Penerima Beasiswa KIPK

The KIP-Kuliah Scholarship is study assistance for prospective students from limited economic backgrounds with academic achievements. Online registration makes the process easier, but opens up opportunities for fraud, especially in data manipulation. This research adopts Goffman's Dramaturgy theory, viewing social interactions as performances where scholarship applicants act like actors. As well as using the perspective of Risk Society theory by Ulrich Beck, which states that risk is present in modern society as the impact of changes in technology, economics and social structure. This research is qualitative research with a phenomenological approach. This research aims to reveal the front and back stages of students receiving KIPK scholarships. The results show dramaturgical practices where some Kipk students act as incapable individuals on the front stage but live hedonistic lives on the back stage. Ironically, modernization intended to make scholarship registration easier actually carries the risk of manipulation and hedonistic behavior among students.

Brand Equity, Cultural Transformation and Changes in Shopping Behavior of Working Women in Bali

Brand equity is an important topic of discussion among working women as a form of self-existence. The purpose of this study was to analyze brand equity and cultural transformation influencing changes in shopping behavior of working women in Bali. A survey was conducted of 150 female workers in Bali regarding the context of understanding brand equity and their involvement in various cultural and religious activities in Bali. The findings of this study are: brand equity affects the consumptive behavior of working women in Bali. Cultural transformation in Bali influences the consumptive behavior of working women in Bali in complex ways. Brand perception as the only factor to be considered in shopping, or in cultural and religious activities in Bali; tends to give rise to new patterns of hedonistic behavior, which are not only among the class, but also among ordinary people. Overall, this study shows that brand equity and cultural transformation can influence the consumptive behavior of working women in Bali. This study can also be a reference for related parties to increase brand equity and cultural transformation influencing changes in shopping behavior of working women in Bali.

The Stimulus-Organism-Response (SOR) Model-Based Analysis on Appliances Acquisition in the Philippines: An Empirical Study on Consumers’ Behavior towards Purchasing Refrigerators

Through the Stimulus-Organism-Response (SOR) Model, the paper was designed to answer five (5) questions: (a) What are the factors affecting the decision of the Filipinos in buying refrigerators?; (b) What are the reasons that encourage Filipinos to purchase refrigerators?; (c) What is the relationship between energy labels and the purchasing behavior of the Filipinos?; (d) What are the internal and external referents associated in purchasing behavior?; and (e) How do socio-demographics affect the purchasing behavior? SOR explains that several external aspects can act as a stimulus which influences a person’s internal state, referring to the organism, which will result to certain behavioral response. The prevailing motivation of consumers rely on their hedonic behavior which attributes with the experiences of sensory appeals including emotion and gratification The study suggests that the consumers lack ample knowledge and capacity to use their familiarity and awareness on the existence of energy labels on making sound decisions when purchasing refrigerators. The importance of energy labels was being set aside by the consumers when being conflicted with the product’s brand, features, and aesthetics. Subsequent interventions of government may be necessary in order to address the gap between the consumers purchasing motivation and purchasing behavior. The intensification of information campaign and supporting policies may provide avenue to ensure that consumers are empowered on choosing energy efficient appliances. Furthermore, the development of a comprehensive communication plan that will cut across sector may address the concerns on the appliances acquisition of the Filipinos.

Changes in social, sexual, and hedonic behaviors in rats in response to stress and restoration by a negative allosteric modulator of α5-subunit containing GABA receptor

Major depressive disorder (MDD) is a debilitating and costly human condition. Treatment for MDD relies heavily on the use of antidepressants that are slow to produce mood-related changes and are not effective in all patients, such as selective serotonin reuptake inhibitors (SSRIs). Several novel compounds, including negative allosteric modulators of GABA-A receptors containing the α5-subunit (GABA-NAMs), are under investigation for potential fast acting therapeutic use in MDD. Preclinical evidence that these compounds produce a rapid antidepressant-like response comes primarily from simple tests of escape behavior and preference for rewarding stimuli after chronic stress. To increase the ethological relevance of these compounds, we tested the hypothesis that the GABA-NAM, L-655,708, would produce an antidepressant-like response in more complex stress-sensitive social and sex behaviors, which are of relevance to the symptoms of human depression. In male rats subjected to chronic restraint stress, injection of L-655,708 increased reward in a sexual conditioned place preference task, increased male sexual activity with a receptive female, and re-established male social dominance hierarchies within 24 h. We also report increased sucrose preference in the social defeat stress (SDS) model of depression following GABA-NAM administration, demonstrating that its antidepressant-like actions are independent of the type of chronic stress administered. This work extends the impact of GABA-NAMs beyond traditional tests of anhedonia and further supports the development of alpha5 subunit-selective GABA-NAMs as a potential fast-acting therapeutic approach for treating human MDD.

A new synthesis of aberrant reward processing in frontotemporal dementias

AbstractBackgroundAberrant reward processing is a cardinal feature of frontotemporal dementias (FTD), driving abnormal socio‐emotional behaviours that define these diseases clinically. However, the hedonic architecture of FTD remains poorly characterised. Here we addressed this issue for a multimodal spectrum of hedonic behaviours in a large patient cohort representing all major syndromes of FTD.MethodTwenty‐seven patients with behavioural variant (bv)FTD and 58 with primary progressive aphasia (PPA) (24 non‐fluent variant (nfvPPA), 22 semantic (svPPA), 12 logopenic (lvPPA)) were studied in relation to 34 patients with typical Alzheimer’s disease (AD) and 42 healthy controls. Patients’ caregivers completed a questionnaire recording changes in liking and/or interest in stimuli or activities with primary (appetite/sweet tooth, sex) or non‐primary (music, religion, art, colour) reward value. We applied multiple correspondence analysis (MCA) to map the relationships between hedonic domains and extract core factors defining aberrant hedonic phenotypes. Voxel‐based morphometry (VBM) was used to define neuroanatomical substrates across the patient cohort.ResultThe most striking hedonic phenotypes defined bvFTD and svPPA: whereas both syndromes were characterised by altered hedonic valuation of food, they were polarised by their profiles in other hedonic domains (bvFTD ‐ decreased interest in sex and music, altered interest in art and colour; svPPA ‐ increased interest in sex, religion and music). Across the combined participant cohort, one MCA factor largely accounted for the presence of hedonic alterations: this factor was linked to a diverse repertoire of appetitive and socio‐emotional behaviours (apathy, disinhibition, inappropriate humour and affection) and underpinned by grey matter loss in a distributed frontotemporal and subcortical network anchored in right anterior temporal cortex. A second MCA factor largely determined the polarity of altered hedonic valuation (approach vs avoidance).ConclusionOur findings define new, multimodal hedonic phenotypes of bvFTD and svPPA and suggest a neurobiological synthesis in which involvement of right anterior temporal lobe and its connections drives the phenotypic expression of aberrant reward processing across the FTD and AD spectrum. This work has implications for the development of novel hedonic instruments and biomarkers in neurodegenerative diseases.

PENERAPAN RATIONAL EMOTIVE BEHAVIOR THERAPHY UNTUK MEREDUKSI PERILAKU HEDONISME PADA SISWA KELAS XII SMA 1 BAE

The objectives achieved in this study were as follows: (1) Finding the factors that influence hedonism in SMA 1 Bae students, (2) Helping to overcome hedonism in SMA N 1 Bae students. The negative impact is seen when attending lessons, paying less attention to lessons, low learning motivation, chatting during lessons, low learning achievement. With these symptoms, researchers offer a Rational Emotive Behavior Therapy approach to reduce hedonistic behavior in SMA 1 Bae students.This research was conducted at SMA 1 Bae Kudus in the 2021/2022 academic year. The research subjects were two counselees with the initials MRZ and Indonesian citizens. Data collection techniques using interviews, observation, and documentation. The results of counselee I's research (MRZ) showed that students liked to buy things that were not needed to modify vehicles, wasting. Counselee I (MRZ) apologized to his parents, the counselee also promised to always be thrifty. Konseli II (WNI) a student likes to buy and collect expensive things. After carrying out counseling, Indonesian citizens realized that their hedonistic behavior did not benefit them. The conclusions from this study are: (1) The cause of hedonism behavior in counselee I is the counselee's high interest in automotive. The factor for counselee II is the counselee's belief that owning luxury goods can improve his social status. (2) After providing individual counseling through Rational Emotive Behavior Therapy, both counselees I and II began to show changes. The counselees are able to use the money they have wisely.

The Application of Delone and Mclean Framework to Analyze the Relationship Between Customer Satisfaction and User Experience of Mobile Application

This study aims to determine how much user satisfaction is based on the influence of the user experience of e-commerce applications using the modified DeLone &amp; McLean model by adding perceived utilitarian and perceived hedonic variables as the main dimensions representing the IT user experience. The population of this research is users of e-commerce applications as buyers using the purposive sampling technique. While data analysis uses the PLS-SEM approach with the help of SmartPLS. The study's findings show that while perceived utilitarianism and service quality have little bearing on user satisfaction, perceived hedonistic behavior, system quality, and information quality do. Three of the many hypotheses that were put forth and rejected were: the influence of service quality on user contentment and use, and the influence of perceived utilitarianism on user satisfaction.

A computational analysis of mouse behavior in the sucrose preference test

The sucrose preference test (SPT) measures the relative preference of sucrose over water to assess hedonic behaviors in rodents. Yet, it remains uncertain to what extent the SPT reflects other behavioral components, such as learning, memory, motivation, and choice. Here, we conducted an experimental and computational decomposition of mouse behavior in the SPT and discovered previously unrecognized behavioral subcomponents associated with changes in sucrose preference. We show that acute and chronic stress have sex-dependent effects on sucrose preference, but anhedonia was observed only in response to chronic stress in male mice. Additionally, reduced sucrose preference induced by optogenetics is not always indicative of anhedonia but can also reflect learning deficits. Even small variations in experimental conditions influence behavior, task outcome and interpretation. Thus, an ostensibly simple behavioral task can entail high levels of complexity, demonstrating the need for careful dissection of behavior into its subcomponents when studying the underlying neurobiology.

Hedonic Value Dan Eudaimonic Value Pada Quality Of Life Dan Purchase Behavior Produk Starbucks

The globalization has an impact on socia life so that lifestyle changes occur. The entry of foreign products and hedonic behavior to obtain a quality of life is a form of influence of globalization. Quality of life has an important role in the current consumer phenomenon. This study aims to determine the effect of hedonic value and eudaimonic value on the quality of life, which in turn will affect consumer behavior. This research is included in quantitative research with data collection techniques using questionnaires in google form. The results in this study indicate that hedonic value and eudaimonic value have a significant influence on the quality of life of consumers, which in turn has a significant influence on purchasing behavior. The results of this study indicate that someone buys Starbucks products with hedonic value and eudaimonic value needs to achieve quality of life, which in turn can affect their buying behavior.

Hadith of the Prophet PBUH as a Remedy for Hedonism

Because the world is mortal, Islam is a complete religion that is the solution to all problems. Islam regulates the way of human life based on needs and does not splurge, making enjoyment the goal of life. The Prophet warns his people not to be extravagant, greedy, or oblivious to the world. However, the emergence of a lifestyle trend makes enjoyment. Enjoyment of life and endless satisfaction is a disease. Hedonistic behavior causes perpetrators to be excessively consumptive without realizing that if their income sources are limited, the impact of hedonistic actors will be wasteful, irresponsible, and in debt to the worst corruption. This paper addressed the Prophet's hadith as a solution to hedonism. Sahih (valid) hadiths are found by using the takhrj hadith method (validation) and examining its content using the taḥlīli (analytic) method by revealing the ontology, epistemology, and axiology sides. From the way of seeking sustenance and always seeking the lawful in order to benefit human life and avoid hedonistic behavior.