Agri-environment schemes (AES), introduced by the EU Common Agricultural Policy (CAP), aim to compensate land owners for implementing environmentally-friendly practices. Whilst literature has examined their effectiveness and how farmer characteristics govern AES adoption, there is a lack of knowledge about the spatial drivers of AES, particularly structural, biophysical and landscape factors in the UK. Using the Humber region as a case study, this paper explores how the uptake of Countryside Stewardship options has varied from 2016 to 2021. It also examines 2500 farms from the field- and farm-level data of 2019 to better understand what type of land British farmers are adopting AES on. Logistic regression analysis is used to identify the factors (including farm and landscape characteristics, designated sites and land quality) that best explain overall AES adoption, as well as specific scheme adoption, at the field- and farm-level. Our analysis reveals that ‘buffer strips’, ‘hedgerow management’, ‘permanent grassland’, and ‘winter bird food’ are the most commonly adopted schemes of 2019. AES are generally adopted on larger fields and farms that feature marginalised, unproductive and vulnerable land, except for ‘buffer strips’ which showed a larger tendency to appear on fields with more profitable, higher quality land. This study, therefore, supports the notion that AES are generally placed on lower quality land and that large proportions of agricultural land owners are not effectively targeted. With the expected loss of direct payments to farmers in the UK as a result of the Department for Environment, Food & Rural Affairs (DEFRA) post-Brexit re-evaluation of rural policy, these results call for the Sustainable Farming Incentive (SFI) to be made more accessible and inclusive to a broader diversity of farmers.