The decarbonization of the heating sector is crucial for the green transition of the energy mix. This study investigates threefold the economic and environmental performance of deep geothermal heating investments in Northern Belgium First, techno-economic and life cycle assessment (LCA) are performed, followed by a global sensitivity analysis focusing on the geological uncertainty. Lastly, real options analysis (ROA) is employed to investigate the economic and environmental value of the investors’ flexibility. A novel ROA method is proposed that considers the LCA results to calculate development decisions that minimize the expected environmental impact of the investment. The results show that the economic and environmental performance of the investment vary with the energy prices and the electricity mix. The performance of the investment is driven by the plant’s pumping requirements, which are induced by the relatively low rock permeability at the targeted location. Also, the results’ variability mainly originates by uncertainty regarding the permeability value. Nevertheless, the investors’ flexibility adds large economic and environmental value to the investment. However, the development strategies that optimize the economic or the environmental performance of the plant present some trade-offs. This study demonstrates that the economic and environmental performance of deep geothermal heating investments in Northern Belgium can be improved by focusing on the factors that simultaneously drive the costs, environmental impacts, and their variability. It also shows that utilizing the investors’ flexibility to optimize the investment’s economic and environmental performance can add significant value to the investment.