The harmonic map heat flow is a geometric flow well known to produce solutions whose gradient blows up in finite time. A popular model for investigating the blow-up is the heat flow for maps $\mathbb R^{d}\to S^{d}$, restricted to equivariant maps. This model displays a variety of possible blow-up mechanisms, examples include self-similar solutions for $3\le d\le 6$ and a so-called Type II blow-up in the critical dimension $d=2$. Here we present the first constructive example of Type II blow-up in higher dimensions: for each $d\ge7$ we construct a countable family of Type II solutions, each characterized by a different blow-up rate. We study the mechanism behind the formation of these singular solutions and we relate the blow-up to eigenvalues associated to linearization of the harmonic map heat flow around the equatorial map. Some of the solutions constructed by us were already observed numerically.