Event Abstract Back to Event The development of Easychange Harald Schjelderup-Lund1* 1 Changetech, Norway Background: In 2001 Harald was heading one of Norway’s most successful ad agencies, but wanted to do something else. He met a professor in psychology, Paal Kraft, who not only was a renown researcher in behaviour change, but also the chairman of the Norwegian Tobacco Council. Together they developed “Happy Ending”, probably the world’s first evidence based smoking cessation program, launched in 2003. And certainly the best documented, with two RCT’s admitted into the Cochrane library. The Happy Ending program was licensed to Pfizer and J&J worldwide and reached a number of 2,2 million users worldwide. The name, however, was changed by Pfizer to “Get quit” since the name “Happy Ending” had meanings that the innocent boys from Norway had not foreseen… In addition to a short description of the build up of Easychange, the presentation tells the story about how the team behind Happy Ending used the innovative combination of evidence based psychology and technology behind that program to expand into other areas of public health the hard way. Without investors, constantly seeking possible customer for licensing. The 14 years that have passed has been a constant struggle for survival as the company has waited for the “obvious needs” for behaviour change to turn into economic markets. Today the 22 different programs from Changetech (so far…) are branded Easychange and cover all areas of preventive public healthcare, how to live better with a variation of chronic diseases and more family oriented areas such as Less Quarrels and Better Parenting. After spreading the programs throughout the Nordic countries Changetech is now turning to the UK and is cooperating with several counties in piloting the Easychange Public Health Portal. Description: Easychange represents a new method for developing evidence based behaviour change programs. The background for the Easychange method was first described by Changetech in an article “ePsychology: Designing Theory-Based Health Promotion Interventions”, published in CAIS Communications of the Association for Information Systems in 2009 (Volume 24, article 24). The method in itself is described in the article “Easychange A description of the psychological basis” Pål Kraft, Department of Psychology, University of Oslo, and colleagues. This available for download on www.changetech.no together with the results from 7 RCTs on efficacy and several user studies. Conclusion: Today Easychange is recognized by participants in prevention and well being in the Nordics such as The National Health Service of Norway, some of the largest Health Insurance Companies, large corporations, NGO’s and pharma companies. Changetech was just awarded their biggest contract so far, by the Norwegian NHS, to develop a new system for digital prevention of lifestyle diseases with special emphasis on the use of smartphones, to be integrated into the existing healthcare system. The project “Online healthy life centres” is presented in another abstract for possible presentation at the Conference. The output from this project will also be Norway’s contribution to WHO’s Be healthy- Be mobile program. Keywords: Chronic Disease, Norway, Public Health, Smoking Cessation, Behaviour Change Conference: 2nd Behaviour Change Conference: Digital Health and Wellbeing, London, United Kingdom, 24 Feb - 25 Feb, 2016. Presentation Type: Oral presentation Topic: Academic Citation: Schjelderup-Lund H (2016). The development of Easychange. Front. Public Health. Conference Abstract: 2nd Behaviour Change Conference: Digital Health and Wellbeing. doi: 10.3389/conf.FPUBH.2016.01.00122 Copyright: The abstracts in this collection have not been subject to any Frontiers peer review or checks, and are not endorsed by Frontiers. They are made available through the Frontiers publishing platform as a service to conference organizers and presenters. The copyright in the individual abstracts is owned by the author of each abstract or his/her employer unless otherwise stated. Each abstract, as well as the collection of abstracts, are published under a Creative Commons CC-BY 4.0 (attribution) licence (https://creativecommons.org/licenses/by/4.0/) and may thus be reproduced, translated, adapted and be the subject of derivative works provided the authors and Frontiers are attributed. For Frontiers’ terms and conditions please see https://www.frontiersin.org/legal/terms-and-conditions. Received: 10 Feb 2016; Published Online: 24 Feb 2016. * Correspondence: Mr. Harald Schjelderup-Lund, Changetech, Oslo, Norway, hsl@changetech.no Login Required This action requires you to be registered with Frontiers and logged in. To register or login click here. Abstract Info Abstract The Authors in Frontiers Harald Schjelderup-Lund Google Harald Schjelderup-Lund Google Scholar Harald Schjelderup-Lund PubMed Harald Schjelderup-Lund Related Article in Frontiers Google Scholar PubMed Abstract Close Back to top Javascript is disabled. Please enable Javascript in your browser settings in order to see all the content on this page.
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