DESPITE many studies showing the value Li of belts as a potential means of reducing the 40,000 roadway deaths and 1,500,000 injuries in the nation annually, less than 4 percent of automobiles in the United Sutates are equipped with this lifesaving device. In Atlanta, Ga., the avoidance of serious injury by two Federal Government employees who were wearing belts in a severe threecar accident provided the impetus for a local campaign by the Public Health Service to promote the use of belts by employees of the Federal Government. Seat belts were offered for sale through the Public Health Service at approximately half price by arrangement with the manufacturers, and two service stations offered to install them at a reduced price. Eight of 12 service stations and automobile dealers in the immediate vicinity would not install belts because of lack of experience. The 1-month belt campaign was conducted in November 1960 for approximately 600 Federal employees: 289 employees in the Department of Health, Education, and. Welfare (HEW) and approximately 70 employees of the U.S. Navy, U.S. Department of Agriculture and other Federal departments in Atlanta, and an estimated 240 Bureau of Old Age and Survivors Insurance (BOASI) employees in field offices in the six southeastern States comprising HEW Region IV. The groups studied differ from the general population in that all are employees of the Federal Government. Almost none are in either the highest or the lowest socioeconomic levels. However, the percentage who owned belts before the campaign approximated the percentage of belt owners in the general working population, despite the fact that most persons contacted were employed by an agency of the Federal Government which stresses health and safety in general and the use of belts in particular. Therefore, the conclusions relating to this group should also be applicable to the general working population. The program was originally directed to the 83 Public Health Service employees in the regional office. These employees were exposed to intensive personal sales contact by the Public Health Service staff, letters, a movie entitled Safety Through Seat Belts, and a Crashmobile exhibit. This exhibit consists of toy cars, each containing two passengers, one wearing a rubber band seat belt. On impact the unbelted passenger is ejected from the car while the belted passenger remains in his seat. The campaign was subsequently extended to include 127 HEW employees in the same building as the Public Health Service employees. This group was exposed to limited personal contact, letters, the movie, and the exhibit. An additional 79 HEW employees in the Food and Drug Administration housed in an adjacent smaller building received letters, and a few saw the movie. The 240 BOASI employees outside Dr. Waller is coordinator of accident prevention, California Department of Public Health, on assignment from the Division of Accident Prevention, Public Health Service. He was formerly consultant in chronic diseases, Region IV, Department of Health, Education, and Welfare, Atlanta, Ga. Mr. Conte is public health representative in research development, Public Health Service, Region IV, Atlanta, Ga. This belt campaign was directed by the regional office of the Division of Special Health Services, Public Health Service. The accident prevention activities of this division have since been assigned to the Division of Accident Prevention.