Many consumer-facing healthcare organization websites are challenging for people with low e-health literacy skills to navigate and use the information to make informed decisions. Though searchers may be familiar with how to use the Internet, navigating website designs, often referred to as eHealth literacy, can make finding health information confusing. Health literacy demands, related to eHealth literacy skills concerning the content and design, can make the difference between consumers’ frustration and success. In this study, we aimed to create a framework to measure the accessibility and usability of healthcare organization consumer-facing websites using this question, “How can the information offered, and navigation of consumer-facing healthcare organization websites be improved to increase accessibility and usability?” We scored select healthcare organizations’ consumer-facing websites including their home page and two patient education pages, using Social Cognitive Theory and Health Literacy constructs both of which promote better accessibility and usability of health information. In addition, we analyzed how the health literacy demands of these pages support or obstruct the eHealth literacy skills of consumers. Results indicated that only 50% of Social Cognitive Theory constructs and 47% of Health Literacy constructs were observed. However, by examining the missing constructs healthcare organizations can assess where to focus consumer-facing website improvement efforts. Therefore, we concluded that Social Cognitive Theory combined with Health Literacy constructs offer a viable framework for measuring and potentially improving consumer-facing healthcare websites.
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