Health Communication Strategies Research Articles

Mechanisms of mental illness anti-stigma messaging matter: Leveraging mental health communication inequities among Latinx populations to understand what works and what we can do better

BackgroundSince 1950, public communication about the neurobiological-psychosocial basis of mental illness from the diathesis-stress model has promoted reception to treatment yet violent/dangerous stereotypes have increased during this period. Moreover, public mental health communication efforts have predominantly diffused in English-language media, excluding Spanish/Latinx media and its consumers from these efforts. To inform future mental health communication strategies, this study leverages high versus low diffusion of public mental health communication across English and Spanish/Latinx media to examine public mental health communication effects on stigma and treatment beliefs via neurobiological-psychosocial beliefs. MethodsA quota sample of 2058 U.S.-based Latinx residents ages 13–86 with diverse language/cultural media preferences was recruited to self-complete a survey about mental health information acquisition in 2021. Assessments ascertained frequency of Spanish/Latinx and English media use and mental health content scanning and seeking (α = 0.86–0.94); and items from the General Social Survey about mental illness neurobiological-psychosocial causal beliefs (α = 0.72)—genetics, brain chemistry, environment, stress; treatment beliefs—mental illness improves with treatment or on its own; and stigma beliefs—violent/dangerous and bad character stereotypes and unwillingness to socialize with a person with mental illness. Structural equation models estimated total, direct, and indirect effects of Spanish/Latinx and English media exposures on treatment and stigma beliefs via neurobiological-psychosocial beliefs, net individual/family factors. ResultsSpanish/Latinx media reduced, while English media increased, neurobiological-psychosocial beliefs (p < 0.01). Neurobiological-psychosocial beliefs, in turn, increased treatment and stigma beliefs (p < 0.01), simultaneously. Indirect pathways were also significant (p < 0.05). Proportion mediated on treatment beliefs was one-third for Spanish/Latinx and two-thirds for English media. Proportion mediated on stigma beliefs for all media exposures averaged ≥1. ConclusionsWhile consumers of Spanish/Latinx media report lower neurobiological-psychosocial knowledge that impedes treatment beliefs, consumers of English media report greater neurobiological-psychosocial and treatment knowledge and, consequently, more stigma. Innovation in public mental health communication is needed to counter stigma and health inequity.

From Style to Wellness: How Fashion Influencers Are Affecting Healthy Behaviors in Saudi Arabia.

Background Social media influencers, particularly those in the fashion domain, have become prominent sources of health-related information, influencing the health behaviors of their followers, especially within the unique socio-cultural context of Saudi Arabia. This study aims to examine the relationship between following fashion influencers on social media and the adoption of healthy behaviors among Saudi residents. Methods A descriptive cross-sectional study with an analytic component was conducted from August 25, 2023, to December 15, 2023, among Saudi residents aged 18 years and older who actively follow fashion influencers. Data were collected via a structured, validated questionnaire distributed through various social media platforms. Data analysis was performed byemploying descriptive statistics, Pearson's chi-square test, and logistic regression analyses to identify predictors of negative health behavior outcomes. Results The study included 466 participants, revealing that despite insignificant differences in age and gender, postgraduate education was associated with negative outcomes (p = 0.016). Notably, 8.7% of individuals with negative outcomes held postgraduate degrees, compared to 2.9% in the non-negative group. Participants with negative outcomes more frequently followed influencers offering health tips (p = 0.01) and advocating a healthy lifestyle (p < 0.001). Logistic regression identified individuals who followed influencers with fewer than 10K followers had significantly higher odds of negative outcomes (OR = 3.6, 95% CI: 1.4-8.9, p = 0.006). Conclusion Following fashion influencers on social media can influence health behaviors among Saudis, with both positive and negative outcomes. Critical evaluation of influencer content is crucial to avoid potential adverse effects. Further research is also needed to explore the dynamics of influencer impact on health outcomes and to develop strategies for effective health communication in the digital age.

THE ROLE OF MEDIA IN DISEASE PREVENTION IN UGANDA: A CASE STUDY OF NBS TELEVISION

Scholars have extensively studied the effectiveness of different health communication strategies employed by television networks in disseminating disease prevention information. These strategies include health campaigns, public service announcements, and educational programming aimed at raising awareness about infectious diseases and promoting preventive behaviors. Understanding how audiences perceive and engage with health messages broadcasted by the media is crucial for evaluating the impact of disease prevention efforts. This study sought to evaluate the role of media in disease prevention in Uganda using NBS Television as a case study. A cross-sectional survey design was utilized to collect data from a sample of viewers who have been exposed to televised health messages. The total sample size was 85 respondents. Data was collected through structured questionnaires administered to the selected study participants. Quantitative data collected from the surveys were analyzed using statistical software such as MS Excel. Descriptive statistics, including frequencies, percentages, means, and standard deviations, were used to summarize demographic characteristics, audience exposure to health programming, and responses to survey items. The study found that respondents had varying knowledge about disease prevention measures, with gaps in understanding vaccination schedules, early warning signs, and nutrition’s role. However, they generally held positive attitudes towards disease prevention, believing in its importance for overall health and trusting health information from television programs. They expressed motivation to adopt preventive behaviors and confidence in their ability to maintain positive changes. The findings underscore the potential of televised health communication initiatives in shaping attitudes and behaviors related to disease prevention, emphasizing the role of television in promoting public health awareness. Keywords: Disease, NBS Television, Media, Information

Perspectives of European Patient Advocacy Groups on Volunteer Registries and Vaccine Trials: VACCELERATE Survey Study.

The VACCELERATE Pan-European Scientific network aims to strengthen the foundation of vaccine trial research across Europe by following the principles of equity, inclusion, and diversity. The VACCELERATE Volunteer Registry network provides access to vaccine trial sites across the European region and supports a sustainable volunteer platform for identifying potential participants for forthcoming vaccine clinical research. The aim of this study was to approach members of patient advocacy groups (PAGs) across Europe to assess their willingness to register for the VACCELERATE Volunteer Registry and their perspectives related to participating in vaccine trials. In an effort to understand how to increase recruitment for the VACCELERATE Volunteer Registry, a standardized survey was developed in English and translated into 8 different languages (Dutch, English, French, German, Greek, Italian, Spanish, and Swedish) by the respective National Coordinator team. The online, anonymous survey was circulated, from March 2022 to May 2022, to PAGs across 10 European countries (Belgium, Cyprus, Denmark, France, Germany, Greece, Ireland, Italy, Spain, and Sweden) to share with their members. The questionnaire constituted of multiple choice and open-ended questions evaluating information regarding participants' perceptions on participating in vaccine trials and their willingness to become involved in the VACCELERATE Volunteer Registry. In total, 520 responses were collected and analyzed. The PAG members reported that the principal criteria influencing their decision to participate in clinical trials overall are (1) the risks involved, (2) the benefits that will be gained from their potential participation, and (3) the quality and quantity of information provided regarding the trial. The survey revealed that, out of the 520 respondents, 133 individuals across all age groups were "positive" toward registering in the VACCELERATE Volunteer Registry, with an additional 47 individuals reporting being "very positive." Respondents from Northern European countries were 1.725 (95% CI 1.206-2.468) times more likely to be willing to participate in the VACCELERATE Volunteer Registry than respondents from Southern European countries. Factors discouraging participants from joining vaccine trial registries or clinical trials primarily include concerns of the safety of novel vaccines and a lack of trust in those involved in vaccine development. These outcomes aid in identifying issues and setbacks in present registries, providing the VACCELERATE network with feedback on how to potentially increase participation and enrollment in trials across Europe. Development of European health communication strategies among diverse public communities, especially via PAGs, is the key for increasing patients' willingness to participate in clinical studies.

A Study on Communication Practices in Reducing Non-Communicable Diseases in Bahir Dar City, Ethiopia.

Non-communicable diseases (NCDs) pose special challenges in developing countries In Ethiopia, the growing NCD burden has raised a public health concern with significant social, economic, and developmental effects. Thus, the study sought to examine health communication practices in addressing the NCDs in Bahir Dar City of the Amhara Region of Ethiopia. A qualitative case study was conducted from January to April 2023. The study employed in-depth interviews, focus group discussions, and observations to gather data from health extension workers, NCD experts, and NCD focal persons about their experiences and perspectives regarding NCD prevention and control. The participants were purposively selected, and a thematic analysis technique was employed to analyze the data. The study found that several health communication strategies, such as health promotion, training and creating model households, screening, referrals, follow-ups, rehabilitation services, and activities reporting were employed. Nevertheless, there was a lack of consistent, reliable, and long-lasting and professional health communication regarding NCD prevention and management. Some of the challenges contributing to such deficient practices were overloading HEWs with various tasks, allocating many households to a single HEW, shortage of screening tools, shortage of financial and human resources, weak interdisciplinary collaboration, COVID-19, and recurrent conflicts in the city and the region. Above all, lack of health communication skills affected the health interventions. Concerning communication methods, one-to-one communication was frequently employed, while mass media and social media were rare. Generally, NCD communication, in particular, and health communication, in general, did not receive priority as other health-related activities in the city. The study found that there were poor health communication practices in preventing and controlling NCDs. Thus, professional practice of health communication about NCDs must be prioritized, and emphasis should be given to inter-sectoral collaborations. Prioritizing financial and human resources is also essential for effective NCD communication.

Exploring the Influence of YouTube on Digital Health Literacy and Health Exercise Intentions: The Role of Parasocial Relationships.

The purpose of this study was to analyze the mediating role of digital health literacy and the moderating effect of parasocial relationships on the relationship between the viewing experience of health exercise-related YouTube content and the intention for health exercise behavior. Based on the health action process approach, this study established a foundational theoretical model to analyze how digital health literacy mediates the impact of media viewing experience on health exercise behavior intention. Additionally, this study examined the moderating effect of parasocial relationships with YouTube creators. For empirical analysis, variables were measured using a self-administration method among 409 randomly sampled consumers of YouTube health exercise content. The collected data were analyzed using a structural equation model incorporating mediation parameters, and a multigroup model analysis was conducted to understand differences based on parasocial relationships. The results revealed that increased YouTube viewing experience enhanced cognitive, skill, and evaluative components of digital health literacy, which were significant factors in increasing health exercise behavior intention. Notably, the mediating effect of cognition played a crucial role, and the strengthening effect of parasocial relationships on this relationship was confirmed. These findings can be utilized as practical foundational data for designing digital health communication strategies, particularly in developing motivational mechanisms that encourage consumers to engage voluntarily and consistently in health behaviors based on online health information.

Quickly Assess the Acceptability Sentiment of White Paracetamol Intake Using KNN-SMOTE Based On Receptive Deciding

Quickly Assess the Acceptability Sentiment of White Paracetamol Intake Using KNN-SMOTE Based On Receptive Deciding

No time to lie: Examining the identity of pro-vaccination and anti-vaccination supporters through user-generated content

ObjectiveThis study delves into the social identity of pro-vaccination and anti-vaccination supporters, emphasizing an understanding of the values that shape these distinct identities. Furthermore, the research highlights that user-generated content pertaining to vaccines offers valuable insights into the underlying personal values of both pro-vaccination and anti-vaccination groups. MethodWe constructed a textual dataset based on 142,596 tweets. This data was analyzed in three steps. First, the linguistic characteristics of the textual data, together with the underlying personal values of the text creators, were identified using LIWC software. Second, the identified personal values were used as an input for the moderation analysis, which examined the relationship between personal values and social identity for pro- and anti-vaccination groups. Finally, an automated, in-depth text analysis was conducted in Mathematica to understand the narratives created by both groups. ResultsThe study findings indicate that both pro-vaccination and anti-vaccination supporters display characteristics of subcultures with distinct group identities. Consequently, based on the results, there is a need for more tailored public health communication strategies that address these two groups separately. ConclusionsUnderstanding how users create health-related content based on their personal values is crucial. Acknowledging and appreciating the diverse personal values and identities within different groups in the vaccination discourse can inform health communication efforts, aligning these efforts with the specific values of each group. This targeted communication is vital for effectively conveying relevant peer-reviewed health information amid the abundance of health-related user-generated content.

Data-driven approaches to bridging the gap in health communication disparities: A systematic review

Data-driven approaches have emerged as powerful tools in addressing health communication disparities, aiming to bridge the gap in healthcare access and outcomes among diverse populations. A systematic review of these approaches reveals their significant potential in understanding, targeting, and mitigating communication disparities across various demographic and socio-economic groups. One key aspect of data-driven approaches is their ability to analyze vast amounts of health data to identify communication barriers and disparities. By leveraging advanced analytics and machine learning algorithms, researchers can uncover patterns, preferences, and needs among different communities, enabling tailored interventions and messages. For instance, analyzing social media data can reveal prevalent health concerns or misinformation circulating within specific populations, guiding the development of targeted communication strategies. Furthermore, data-driven approaches facilitate the evaluation of communication interventions in real-time, allowing for continuous refinement and adaptation. Through techniques such as sentiment analysis and engagement metrics, researchers can assess the effectiveness of health communication efforts among diverse audiences and make timely adjustments to optimize impact. Moreover, these approaches enable the creation of personalized health communication strategies that resonate with individuals' cultural backgrounds, languages, and literacy levels. By integrating demographic data and psychographic insights, communicators can deliver messages in culturally competent ways, fostering trust and engagement within marginalized communities. Data-driven approaches offer a promising avenue for addressing health communication disparities by providing insights into the unique needs and preferences of diverse populations. By harnessing the power of data analytics, researchers and healthcare practitioners can design more effective, tailored communication strategies that ultimately improve health outcomes and reduce disparities across communities. However, further research and collaboration are needed to maximize the potential of these approaches and ensure equitable access to healthcare communication for all.

(Over)crowded house: exploring asylum seekers' experiences of the COVID-19 pandemic while living at accommodation centers in Sweden.

The COVID-19 pandemic has made visible the scale of health disparities in society, highlighting how the distribution of infection and deaths differs between population subgroups within countries. Asylum seekers represent a potentially vulnerable group; early in the pandemic, concerns were raised about their housing situation, usually involving overcrowded, camp-like accommodations, and the effects of COVID-19 in relation to this. Hence, this study aimed to explore asylum seekers' experiences of the COVID-19 pandemic while living at accommodation centers. In this qualitative study, 14 semi-structured interviews were conducted with asylum seekers at two accommodation centers in Sweden. Participants represented a diverse group of asylum seekers in regard to age, educational background, and gender. Data were analyzed using qualitative content analysis. Experiences related to COVID-19 were highly dependent on the living situation at the accommodation centers and the experience of feeling unsafe in shared spaces. This was enhanced by the experiences of a challenging mix of COVID-19 messages where different understandings of COVID-19 and related measures existed, together with a feeling of loss of control and safety in shared rooms. Additionally, participants felt more isolated from the outside society and missed prior social activities. Adding to this experience of isolation was an increasing mistrust regarding the authorities' pandemic response. This study highlights the importance of understanding the specific challenges and vulnerabilities of asylum seekers at accommodation centers during the pandemic, shaped by their housing situation and legal status. The findings underscore the need for context-specific support, holistic disease prevention approaches, and tailored health communication strategies using diverse formats. Additionally, the findings emphasize the crucial need to identify and mobilize existing community resources in planning and implementing pandemic control measures. Furthermore, the study emphasizes governmental responsibility in providing secure housing, and to address long-term vulnerabilities beyond pandemics.

HEALTH COMMUNICATION STRATEGY FOR ENDING OPEN DEFECATION IN A RIVERSIDE COMMUNITY: A CASE STUDY IN MALANG DISTRICT, INDONESIA

Objective: Goal 6.2 of the SDGs emphasizes the importance of safe sanitation and ending open defecation in promoting health and well-being. This study analyzes health communication strategies for ending open defecation (OD) in a riverside community and identifies communication elements impeding the outcome.&#x0D; &#x0D; Methodology:. Using a qualitative approach, the data were collected through a forum group discussion (FGD), in-depth interviews, and observations. Fourteen people attended the FGD, including village government leaders, community and religious leaders, health cadres, people with OD habits, a midwife. Eight people were interviewed, including the head of the primary health center, the head of the environmental health division at Malang District Health Office, village government leaders, community and religious leaders, a sanitarian, and people with OD habits.&#x0D; &#x0D; Findings: The triggering method was combined with a customized communication strategy to promote OD behavior change. The study identifies challenges to achieving promotion objectives, such as villagers' distrust of some assisting team members due to a lack of training or workshops, the 'no subsidy' messages were ineffective because the local government granted latrine for the poor before, the use of face-to-face communication as a sole channel was found ineffective due to unreliable sources and a large number of participants, there is no regulation to sustain behavioral change.&#x0D; &#x0D; Suggestions: This study recommends training or workshops for community members who serve as the triggering team, encouraging self-built latrines through a financing plan and latrine models tailored to villagers' capabilities and preferences, combining face-to-face communication with villagers' preferred media, and issuing a regulation governing penalties for offenders.

Text-Mining and Video Analytics of COVID-19 Narratives Shared by Patients on YouTube.

This study explores how individuals who have experienced COVID-19 share their stories on YouTube, focusing on the nature of information disclosure, public engagement, and emotional impact pertaining to consumer health. Using a dataset of 186 YouTube videos, we used text mining and video analytics techniques to analyze textual transcripts and visual frames to identify themes, emotions, and their relationship with viewer engagement metrics. Findings reveal eight key themes: infection origins, symptoms, treatment, mental well-being, isolation, prevention, government directives, and vaccination. While viewers engaged most with videos about infection origins, treatment, and vaccination, fear and sadness in the text consistently drove views, likes, and comments. Visuals primarily conveyed happiness and sadness, but their influence on engagement varied. This research highlights the crucial role YouTube plays in disseminating COVID-19 patient narratives and suggests its potential for improving health communication strategies. By understanding how emotions and content influence viewer engagement, healthcare professionals and public health officials can tailor their messaging to better connect with the public and address pandemic-related anxieties.

Health Communication Strategy in Changing Community Nutrition Behavior and Reducing Stunting Cases in South Konawe Regency, Southeast Sulawesi

This study aims to analyze the communication capacity of public health cadres in designing and implementing effective health communication campaigns and their impact on changing the nutritional behavior of rural communities and helping to reduce the number of stunting cases in Indonesia. This study uses a qualitative and case study approach focusing on health communication strategies implemented by community health cadres in South Konawe Regency, Southeast Sulawesi Province. Data collection used an in-depth interview method with public health cadres, which included evaluating their understanding of health communication, the use of social media in delivering health messages, and their ability to adapt nutrition messages to the local cultural context. Research findings show that most health cadres do not understand effective health communication. The use of social media in delivering health messages is still not optimal, and there are challenges in understanding and integrating local cultural contexts in nutrition counseling. The implications of this study suggest that enhancing the capacity of community health cadres in South Konawe Regency is imperative, particularly in proficient health communication through social media platforms and understanding the nuances of local cultural contexts. It is anticipated that implementing strategies aimed at augmenting the training and skill development of health cadres would significantly contribute to endeavors to mitigate the prevalence of stunting cases in rural Indonesian regions.

Cognition, willingness, and behavior towards human papillomavirus vaccination in Chinese university students: Planned behavior, health beliefs, and media influence

This study assessed Human papillomavirus (HPV) vaccination knowledge, willingness, and status among University of Nottingham Ningbo undergraduate students, utilizing the Theory of Planned Behaviour (TPB) and Health Belief Model (HBM). Self-administered questionnaires covered demographics, sexual behavior, and factors influencing vaccination intentions. Quantitative and qualitative analyses included t-tests, ANOVA, Pearson correlation, logistic regression, and linear regression. Of 373 surveyed students, the HPV vaccination rate was notably higher than in previous studies (45.84%). While participants demonstrated good HPV knowledge, male students were less aware. Intentions to vaccinate were high, influenced by gender, profession, parental education, family/friend cancer history, and health status. The study confirmed TPB and HBM’s efficacy in predicting vaccination intentions, enhancing media-related aspects and perceived barriers. Gender differences in HPV information exposure, media use, and representations were identified, offering insights for optimized health communication strategies.

The role of emotion and social connection during the COVID-19 pandemic phase transitions: a cross-cultural comparison of China and the United States

Leveraging substantial data from China’s Weibo and datasets from Reddit and X (previously Twitter) in the United States, this research explores the disparities and complex dynamics of emotions and social connections among social media users in China and the United States during the COVID-19 pandemic. The findings indicate that the expression of three negative emotions (anxiety, sadness, and anger) and positive emotions exhibited distinctive dynamics under the impact of the pandemic, with China individuals expressing more anxiety but less sadness and anger than those in the US. Moreover, Chinese social media experienced a surge in positive emotional expressions under lockdown, whereas the US witnessed a conspicuous decline in positive emotions. Also, the expression of three types of social connections - “family”, “collective”, and “country”-exhibited significant differences under the impact of the pandemic, with Chinese individuals establishing deeper connections with their country and American individuals leaning towards familial connections. Further analysis on the moderating effects of social connections substantiated that the “country” connection in China and the “family” connection in the US mitigated the negative emotions affected by the pandemic. These findings facilitate a deeper understanding of how cultural contexts shape social and psychological responses in crises. Based on topic analysis and forward-looking orientation analysis, this study dissects the aforementioned findings through the dichotomy of collectivist and individualist cultures, providing new insights for social psychological support and emotional guidance in the development of public health communication strategies in the future.

Yellow Warnings Labels on Top are More Effective to Discourage Smoking Initiation: An Experimental Online Study

ABSTRACT Background The key to controlling tobacco use lies in preventing new smokers. Graphic health warnings (GHW) discourage smoking initiation, but their effectiveness depends, in part, on their design. Purpose To measure the effect of varying the design and location of GHW, which occupy 30% of the package, to discourage smoking initiation. Methods Non-smokers young adults aged 18–21 years (n = 358) were recruited online and randomized to one of four experimental conditions, in a 2 (Color, yellow vs white) × 2 (Location, top vs. bottom) between subjects experimental design. Results GHWs located on top increase perceived message effectiveness, reduce pack appeal, and decrease purchase intention. Yellow color increases perceived message effectiveness and white color reduces pack appeal. Yellow warnings on top grabbed more attention. Discussion Results suggest that the yellow warning on top is the best combination for GHWs covering 30% of the pack. This combination increases perceived message effectiveness, decreases pack appeal, and is the most attention-grabbing. Translation to Health Education Practice Health communication strategies that address these key considerations can contribute to the prevention of cigarette smoking-associated noncommunicable diseases. Competencies and sub-competencies in one area of responsibility, (V) Advocacy, were addressed.

Adequacy of health message tailoring for ethnic minorities: Pasifika communities in Sydney, Australia, during COVID-19.

Ethnic minorities, such as Pasifika, residing in high-income countries were at higher risk of COVID-19 infection during the pandemic. To understand the experiences of Pasifika, including message dissemination and barriers to tailored public health messaging during the pandemic, a qualitative study was undertaken, underpinned by Laswell's Model of Communication and Bandura's social cognitive theory with data collected using Pasifika methods. Pasifika adults (n = 65) were recruited across Sydney from July 2020 to March 2022. Health care professionals (HCP) (n = 17) employed by four local health districts (LHDs) and Pasifika community-based organizations delivering multicultural COVID-19-related work within the study catchment, were also recruited. Five themes were constructed from the data of: (i) prevailing fear and uncertainty over COVID-19 infection and losing employment; (ii) limited knowledge of government perpetuating distrust in Government as a benevolent source of information; (iii) faith and trust as priorities for health decision-making; (iv) 'Coconut wireless'-the role of family, friends and community in disseminating public health messages through word of mouth; and (v) limited health literacy affecting compliance with public health orders. Community members identified important messages and resources had not been sufficiently distributed. Most HCPs understood the necessity of grassroots-level engagement but reported existing approaches were inadequate to navigate challenges. These findings highlight the need for public health promotion and communication strategies that consider both the social and cultural determinants of health. We propose a 7-point checklist as a cultural appropriateness lens to assist the development and rating of existing or new health promotion messaging and resources.

‘That gave me a lot of comfort, that he would ask my opinion about how we wanted to talk about this’: A qualitative analysis of clinical communication experiences of ostomy patients

ObjectivesThe purpose of this study was to investigate the communication challenges and successes that people with ostomies experienced during their healthcare encounters.DesignWe conducted semistructured interviews of people with ostomies. Interviews...

A Comprehensive Analysis of COVID-19 Misinformation, Public Health Impacts, and Communication Strategies: Scoping Review.

The COVID-19 pandemic was marked by an infodemic, characterized by the rapid spread of both accurate and false information, which significantly affected public health. This infodemic led to confusion, mistrust in health authorities, noncompliance with health guidelines, and engagement in risky health behaviors. Understanding the dynamics of misinformation during the pandemic is crucial for developing effective public health communication strategies. This comprehensive analysis aimed to examine the complexities of COVID-19 misinformation. Specifically, it sought to identify the sources and themes of misinformation, the target audiences most affected, and the effectiveness of various public health communication strategies in mitigating misinformation. This scoping review used the MEDLINE (PubMed), Embase, and Scopus databases to identify relevant studies. An established, methodical framework for scoping reviews was used to review literature published between December 2019 and September 2023. The inclusion criteria focused on peer-reviewed studies published in English that address COVID-19 misinformation and its sources, themes, and target audiences, as well as the effectiveness of public health communication strategies. The scoping review identified that misinformation significantly impacted mental health, vaccine hesitancy, and health care decision-making. Social media and traditional media were major conduits for spreading misinformation. Key misinformation themes included the origins of the virus, ineffective treatments, and misunderstandings about public health measures. Misinformation sources ranged from social media platforms to traditional media outlets and informal networks. The impact of misinformation was found to vary across different regions and demographic groups, with vulnerable populations being disproportionately affected. Effective strategies to counter misinformation included enhancing health literacy; using digital technology; promoting clear, authoritative communication; and implementing fact-checking mechanisms. In addition, community engagement and targeted health campaigns played a crucial role in addressing misinformation. The review emphasizes the critical need for accurate and consistent messaging to combat misinformation. Cooperative efforts among policy makers, health professionals, and communication experts are essential for developing effective interventions. Addressing the infodemic is vital for building a well-informed, health-literate society capable of handling misinformation in future global health crises. The study provides valuable insights into the dynamics of misinformation and highlights the importance of robust public health communication strategies. These findings can guide future efforts to mitigate the impact of misinformation during health emergencies.

The impact of e-cigarette use in health comumunication on individual perceptions: a psychological analyisis of Islamic education

The use of e-cigarettes as a topic in health communication creates significant debate and challenges in crafting prevention strategies and public health interventions. E-cigarettes, which are considered a safer alternative to conventional cigarettes, have caused controversy over their health benefits and risks. This article outlines the impact of e-cigarette use in health communication on individual perceptions, focusing on psychological aspects. His research methods can involve a combination of qualitative and quantitative approaches. The results of this study explain that the impact of individual perceptions of e-cigarettes identifies health behaviors that can be positive (avoiding or quitting) or negative (using or increasing consumption). Emphasis on developing communication approaches that consider Islamic values includes steps such as developing health messages that are consistent with Islamic thought, engaging religious leaders, paying attention to cultural context, and crafting messages that can be internalized by Muslim societies. Therefore, this analysis provides valuable insights for health practitioners and educators to design effective and acceptable health communication strategies in Muslim societies.