Health Communication Research Research Articles

Search Term Identification Methods for Computational Health Communication: Word Embedding and Network Approach for Health Content on YouTube

BackgroundCommon methods for extracting content in health communication research typically involve using a set of well-established queries, often names of medical procedures or diseases, that are often technical or rarely used in the public discussion of health topics. Although these methods produce high recall (ie, retrieve highly relevant content), they tend to overlook health messages that feature colloquial language and layperson vocabularies on social media. Given how such messages could contain misinformation or obscure content that circumvents official medical concepts, correctly identifying (and analyzing) them is crucial to the study of user-generated health content on social media platforms.ObjectiveHealth communication scholars would benefit from a retrieval process that goes beyond the use of standard terminologies as search queries. Motivated by this, this study aims to put forward a search term identification method to improve the retrieval of user-generated health content on social media. We focused on cancer screening tests as a subject and YouTube as a platform case study.MethodsWe retrieved YouTube videos using cancer screening procedures (colonoscopy, fecal occult blood test, mammogram, and pap test) as seed queries. We then trained word embedding models using text features from these videos to identify the nearest neighbor terms that are semantically similar to cancer screening tests in colloquial language. Retrieving more YouTube videos from the top neighbor terms, we coded a sample of 150 random videos from each term for relevance. We then used text mining to examine the new content retrieved from these videos and network analysis to inspect the relations between the newly retrieved videos and videos from the seed queries.ResultsThe top terms with semantic similarities to cancer screening tests were identified via word embedding models. Text mining analysis showed that the 5 nearest neighbor terms retrieved content that was novel and contextually diverse, beyond the content retrieved from cancer screening concepts alone. Results from network analysis showed that the newly retrieved videos had at least one total degree of connection (sum of indegree and outdegree) with seed videos according to YouTube relatedness measures.ConclusionsWe demonstrated a retrieval technique to improve recall and minimize precision loss, which can be extended to various health topics on YouTube, a popular video-sharing social media platform. We discussed how health communication scholars can apply the technique to inspect the performance of the retrieval strategy before investing human coding resources and outlined suggestions on how such a technique can be extended to other health contexts.

Warwick Blood (1947–2022): a journey in communication research

Warwick Blood (1947–2022) was a leading Australian researcher in the field of Communication and Media Studies whose research focused on the role of the news media in framing public understanding of major social issues such as fear of crime, suicide and mental illness and community perceptions of risk. This article traverses Warwick's research career from his 1981 PhD on agenda setting to his later qualitative research using news frame analysis and ethnomethodology. Warwick's research is positioned within the history of Communication and Media Studies in Australia. We argue his work had a major impact on the practice of journalism and more generally on the study of health communication. His legacy was to forge a path in impactful, collaborative social research that has enabled the flowering of applied media studies and health communication research at a time of critical urgency in both public health and the media industries.

Engaging im/migrant communities in cross-sectoral health and immigration data linkage research.

ObjectivesWe aim to respond to health care barriers experienced by immigrant and migrant (im/migrant) communities through community-engaged research using population-based multi-sectoral linked health and immigration data, alongside qualitative methods. We describe lessons learned with respect to analytic choices and interpretation of findings from data linkage research. ApproachWe linked Canadian federal immigration data and health data from the province of British Columbia to analyze access to health care services during the COVID-19 pandemic. Immigration data include date and class of arrival, level of education, language ability at arrival, countries of birth and origin, and other personal characteristics. Provinces also collect documentation of immigration status as part of ascertaining health insurance eligibility, data not previously used for research. Planning and carrying out this analysis involved people who come from different countries and have different immigration journeys, such as people with precarious im/migration status, refugees, workers and students. ResultsFindings underscore that care should be taken in choosing categories to group people using administrative immigration systems data that are relevant to research questions, considering class of arrival, current status, time since arrival, and language ability, alongside intersecting characteristics. In studying COVID-19 infection and access to care, current status (temporary or permanent) was particularly important, as this is tied to both workplace protections/risks and access to care. Time since arrival in Canada and language ability were important in examining questions related to health system navigation, including access to virtual and in-person care. Immigration information recorded at time of registration for provincial insurance offers a new opportunity to include immigration data in analysis, and is particularly helpful in studying impacts of temporary status. ConclusionA strength of linked immigration data is that it directly captures administrative categories that are modifiable and that structurally determine health. In interpreting analysis we must emphasize that immigration records and class captured at time of registration for health insurance reflect administratively imposed categories, but may not reflect identities.

The potential of intervention-based community development programs in reducing multiple health risk behaviors among adolescent: A scoping review of the latest RCTs.

Background: Adolescents are more likely than adults to engage in risky health behaviors such as smoking, drinking, and sexual activity. Community development plays a role in reducing adolescents’ personal, cognitive, and social skill deficits. A review of the effectiveness of community-development interventions is required to advance our understanding of how the intervention reduce health risk behaviors. This study analyze type and effectiveness of adolescents’ community development programs reduce multiple health risk behaviors among adolescents.Methods: This scoping review used the Preferred Reporting Items for Systematic Reviews and Meta-Analyses Extension for Scoping Reviews (PRISMA-ScR). With a date range of 2015–2021, searches were conducted in PubMed, EBSCO, and ProQuest using keywords (((Life skill education) OR (community development)) AND ((health risk behavior) OR (risk behavior)) AND ((adolescent) OR (adolescence) OR (teenagers) OR (teens) OR (youth))). After title and abstract checking, full-text retrieval, and data extraction, data were synthesized based on the main objectives. The most important data were tabulated. Results: Most studies showed that community development–based interventions effectively reduce adolescents’ health risk behaviors, including risky sexual behaviors, drug and alcohol use. Interventions were carried out in schools, places of worship, and communities, involving adolescents, educational institutions, health professionals, religious leaders, and families. Conclusion: This review can assist community health nurses, policymakers, researchers, and teachers in developing and implementing effective community-development programs that ensure knowledge, attitudes, and skills transfer to reduce health risk behaviors.

Community Health Resources, Globalization, Trust in Science, and Voting as Predictors of COVID-19 Vaccination Rates: A Global Study with Implications for Vaccine Adherence.

The COVID-19 global pandemic requires, not only an adequate supply of, but public adherence to safe and effective vaccinations. This study analyzes the human and economic resources and political and public attitudinal factors that influence widely varying country-level coronavirus vaccination rates. Using data on up to 95 countries, we found that countries’ strength of community health training and research (CHTR), education index, globalization, and vaccine supply are associated with a greater COVID-19 vaccination rate. In a separate analysis, certain political factors, and public attitudes (perceived government effectiveness, government fiscal decentralization, trust in science, and parliamentary voter turnout) predicted vaccination rates. Perceived corruption and actual freedoms (political rights and civil liberties) related to vaccination rates in prior studies were not significantly predictive when controlling for the above factors. The results confirm our prior findings on the importance of CHTR resources for increasing COVID-19 vaccination rates. They also suggest that to motivate vaccine adherence countries need, not only an adequate vaccine supply (which depends on a country having either its own resources or effective global political, social, and economic connections) and community health workforce training and research, but also a population that trusts in science, and is actively engaged in the political process.

A long-term process for decolonizing and democratizing community-focused research: the case for MicroResearch in East Africa and in Canada.

Academics and multinational pharmaceutical companies from high-income countries (HIC) are major drivers of health research in many low- and low-middle-income countries (LMIC) but have neglected investing in and growing local research capacity. Community-focused health research in LMICs needs to be more locally driven and benefiting. The MicroResearch (MR) workshop program supports teams of local healthcare workers and community experts to identify local healthcare problems. Once a problem is clearly identified, the team then develops a research proposal and is empowered to conduct this research to find solutions to address the problem that fit the local context, culture and resources. Knowledge translation of the findings is a key element in MR. By placing the drivers of change in the hands of locals, the decolonization of the local health research has begun. MR also democratizes health research by extending community health research training beyond local academics and by fostering gender equity. More than half of the local MR research project team leaders, as selected by team members, are women. The success of MR in LMIC has led to its adaptation for use in HIC such as Canada. Decolonization and democratization of community-focused research is practical and achievable and should be seen as best practice in global health research capacity building.

Extending the Roots of Memorable Messages: A Comprehensive Review and Forecast of Memorable Message Literature and Theory

ABSTRACT Five years ago, we reviewed the state of memorable message scholarship in communication, with special attention to the utility of memorable message research in health communication. Since then, works advancing the theoretical and practical applicability of the construct have continued to emerge. In this article, we discuss the trends in published memorable message research over the last five years. Since 2017, thirty-four additional peer-reviewed articles focusing on memorable messages as a central concept have been published. Health communication as a subset of the field (as well as the journal Health Communication) see a higher concentration of these publications than other areas. In this review, we concentrate on the use of theory within recent memorable message work. Although much of the memorable message research continues to be atheoretical, more work utilizing control theory, the theory of memorable messages, and communicated narrative sense-making characterize the recent literature. Additionally, more research has emerged that highlights the theoretically driven investigations about the nature of memorable messages. We review the scholarship utilizing these and other theories and suggest avenues for future research.

A study on perception and behavior among chinese urban and rural older adults in the early stage of COVID-19

Based on the comparison of information behavior characteristics and differences of the urban and rural elderly group in the early stage of the COVID-19 pandemic, this study aims to analyzed the questionnaires collected from 980 elderly people. It was found that there were different mechanisms by which media use influenced the protective behaviors of the elderly. Authoritative media is able to directly influence the behavior of the elderly, the information function of social media influences their precautionary measures by affecting their perception, and their social function directly promotes the adoption of protective behaviors by the elderly. There are still significant differences in media use between urban and rural elderly groups. Rural elderly groups rely more on interpersonal networks to seek information and their social circles of WeChat acquaintance are closer. Therefore, health communication research among the elderly needs to further focus on the urban-rural differences in their digital inclusion process.

Does Social Media Promote or Hinder Health Learning? The Roles of Media Attention, Information Discussion, Information Elaboration, and Information Seeking Experience

ABSTRACT Social media has become an important avenue for learning. However, the mechanisms underlying social media use and its influence on knowledge are not clear. Based on the cognitive mediation model, this study explored the pathways through which social media use was linked to health knowledge, taking into account different information acquisition patterns (e.g., media attention vs. information discussion), information processing (e.g., elaboration), and information seeking experience. With a cross-sectional survey conducted in China (N = 1,350), this study found that paying attention to health information on social media had a direct and positive relationship with health knowledge. However, discussing such information was negatively associated with knowledge. Media attention also had a positive relationship with information discussion. Both media attention and information discussion were positively related to information elaboration, which in turn, had a positive association with health knowledge. Also, the poor quality of health information seeking experience weakened the relationship between social media use and elaborative processing. This study provides important implications for health communication research and practice in the digital era.

Perceptions of PrEP on Twitter: A Theoretically Guided Content Analysis on the Behavioral Determinants of PrEP Uptake

HIV pre-exposure prophylaxis (PrEP) is a preventative strategy that involves taking a daily, oral medication to reduce the risk of contracting HIV. Advancements in recent years may have changed the ways in which PrEP is discussed in public discourse, and the use of social media for openly discussing and disseminating PrEP-related promotion messages has been understudied. Thus, this study focuses on understanding the current discourse surrounding PrEP on Twitter. Through a quantitative content analysis, this study examined the messaging, sources, and sentiments and emotions expressed in PrEP-related tweets posted from April 2019 to April 2020, six months before and after the FDA approval of Descovy for PrEP. After the approval of Descovy, there was a significant decrease in tweets relating to barriers for using PrEP; further, informational tweets about PrEP significantly increased. However, a large proportion of tweets still discussed barriers (29.9%), suggesting that addressing barriers to PrEP remains a top priority for promoting PrEP uptake. A lack of tweets discussing individual attitudes, norms, and behavioral control about PrEP may suggest that the social media discourse is not covering the important aspects of behavioral determinants for PrEP adoption. Health communication researchers can focus on developing message strategies that target these theoretical constructs to promote the adoption of PrEP among key target populations.

A Scoping Review of Emerging COVID-19 Health Communication Research in Communication and Media Journals

ABSTRACT This article reports a scoping review of emerging research on COVID-19 health communication. We reviewed and analyzed 206 articles published in 40 peer-reviewed communication journals between January 2020 to April 2021. Our review identified key study characteristics and overall themes and trends in this rapidly expanding field of research. Our review of health communication scholarship during the early stages of the COVID-19 pandemic suggests that health communication scholars have risen to the challenges and interrogated important issues in COVID-19 communication at the individual, group, organizational, and societal levels. We identified important gaps that warrant future research attention including experimental research that seeks to test the causal effects of communication, studies that evaluate communication interventions in under-served populations, research on mental health challenges imposed by the pandemic, and investigations on the promise of emerging communication technologies for supporting pandemic mitigation efforts.

PFAS and PBDEs in traditional subsistence foods from Sivuqaq, Alaska.

The Arctic is a hemispheric sink for both legacy and current use persistent organic pollutants (POPs). Once in the Arctic, POPs biomagnify in food webs, potentially reaching concentrations in high trophic level animals that pose a health concern for people who subsist on those animals. Indigenous Peoples of the Arctic may be highly exposed to POPs through their traditional diets. The objective of this study was to assess concentrations of polybrominated diphenyl ethers (PBDEs) and per- and polyfluoroalkyl substances (PFAS) in tissues of traditionally harvested foods from Sivuqaq (St. Lawrence Island), Alaska. Community health researchers identified volunteer households and local hunters to donate tissues from traditionally harvested animals. Target species included bowhead whale (Balaena mysticetus), Pacific walrus (Odobenus rosmarus), ringed seal (Pusa hispida), bearded seal (Erignathus barbatus), ribbon seal (Histriophoca fasciata), spotted seal (Phoca largha), and reindeer (Rangifer tarandus). PBDEs were frequently detected in all species and tissues. PBDE concentrations tended to be highest in lipid-rich tissues of seals. PFAS were infrequently detected and did not show obvious patterns among species or tissues. This and other studies demonstrate that POPs such as PBDEs are present in tissues of traditional food animals from Sivuqaq, as they are throughout the Arctic, and consumption of these animals likely contributes to exposure among Arctic Indigenous Peoples.

FAIRness for FHIR: Towards Making Health Datasets FAIR Using HL7 FHIR.

Medical data science aims to facilitate knowledge discovery assisting in data, algorithms, and results analysis. The FAIR principles aim to guide scientific data management and stewardship, and are relevant to all digital health ecosystem stakeholders. The FAIR4Health project aims to facilitate and encourage the health research community to reuse datasets derived from publicly funded research initiatives using the FAIR principles. The 'FAIRness for FHIR' project aims to provide guidance on how HL7 FHIR could be utilized as a common data model to support the health datasets FAIRification process. This first expected result is an HL7 FHIR Implementation Guide (IG) called FHIR4FAIR, covering how FHIR can be used to cover FAIRification in different scenarios. This IG aims to provide practical underpinnings for the FAIR4Health FAIRification workflow as a domain-specific extension of the GoFAIR process, while simplifying curation, advancing interoperability, and providing insights into a roadmap for health datasets FAIR certification.

Fifteen Years after a 10-year Retrospective: The State of Health Mass Mediated Campaigns

In 2006, a 10-year retrospective of successful mass mediated health communication campaigns reviewed the field and highlighted strategies for successful campaigns. In the 15 years since the retrospective, there have been dramatic changes in the media environment and advances in health communication research. In this article, we describe changes in the health communication media landscape and in our understanding of mass mediated health communication campaigns in the 15 years since the retrospective. Although the media environment has shifted, we argue that effective principles of health communication have remained relatively constant. We note significant advances in technology since the previous retrospective that can further advance health communication campaigns, with new technologies offering promise as channels for health communication campaigns as well as for campaign planning. We also recommend that campaign researchers report in detail on their use of theory, audience segmentation, channel selection, and the role of formative research when describing campaign efforts; that communicators continue to develop frameworks that integrate principles of effective campaign design; and that additional research focus on understanding how technology can be effectively incorporated into campaign planning, distribution, and evaluation.

Turning the tide in HIV through health communication research.

Turning the tide in HIV through health communication research.

FAIR4Health: Findable, Accessible, Interoperable and Reusable data to foster Health Research.

Due to the nature of health data, its sharing and reuse for research are limited by ethical, legal and technical barriers. The FAIR4Health project facilitated and promoted the application of FAIR principles in health research data, derived from the publicly funded health research initiatives to make them Findable, Accessible, Interoperable, and Reusable (FAIR). To confirm the feasibility of the FAIR4Health solution, we performed two pathfinder case studies to carry out federated machine learning algorithms on FAIRified datasets from five health research organizations. The case studies demonstrated the potential impact of the developed FAIR4Health solution on health outcomes and social care research. Finally, we promoted the FAIRified data to share and reuse in the European Union Health Research community, defining an effective EU-wide strategy for the use of FAIR principles in health research and preparing the ground for a roadmap for health research institutions. This scientific report presents a general overview of the FAIR4Health solution: from the FAIRification workflow design to translate raw data/metadata to FAIR data/metadata in the health research domain to the FAIR4Health demonstrators' performance.

Public Health Resources, Religion, and Freedom as Predictors of COVID-19 Vaccination Rates: A Global Study of 89 Countries

The COVID-19 global pandemic necessitated adequate compliance to safe and effective vaccinations developed against the disease. Vaccination reduces high infection, morbidity, and mortality rates, develops herd immunity, and alleviates overburdened healthcare systems and massive economic costs. COVID-19 also raised awareness about the importance of robust health systems, notably public health competence and the number and training of community health workers. Using the World Health Organization, Global Development of Applied Community Studies project, and other available cross-sectional secondary data on 89 countries, we found that the strength of community health training and research (CHTR), the importance of religion, and freedom score (political rights, civil liberties) are associated with COVID-19 full-vaccination rate. Significant bivariate correlations included per-capita-GDP, number of nurses, per-capita health spending, aged population, noncommunicable disease rate, life satisfaction, government response stringency, nonviolent activism, education, and strength of community development, urban planning, and liberation theology fields. Our assessment of CHTR contribution to the COVID-19 response revealed a great resource for effectively targeting vaccine-hesitant individuals and increasing vaccination rates. The results suggest that to motivate vaccine adherence countries need adequate community health workforce training and research, a population not hesitant to adhere to public health measures based on religion, and societal-level freedoms.

Online Health Information Seeking Behaviours among Malaysian Breast Cancer Patients, Survivors and Caretakers: A Content Analysis

Exploring online health information seeking behaviour (HISB) among Malaysian breast cancer patients, survivors and caretakers is crucial in understanding the ways these people used, communicated and disseminated online health information related to breast cancer. HISB has been explored and approached from different viewpoints which include extensive studies on online platform. Nonetheless, such expositions are considered inadequate as studies on cancer related online HISB are still scarce especially among Malaysians. The methodology used in this study is qualitative content analysis. Adapting the Health Information National Trends Survey (HINTS) 2021, the data was collected from 113 respondents via Survey Monkey platform. The users’ online health information searching behaviour with regards to cancer information were also investigated. Using content analysis to analyse the data, we identified three overarching themes in relation to online cancer-related information seeking behaviours among them. Three major themes identified are (i) internet as the primary source of cancer-related information, (ii) experience of seeking cancer-related information online and (iii) issue with seeking and sharing online cancer-related information. The findings of this study are of significance for the healthcare practitioners, public health experts and health communication researchers. Future studies should consider exploring how online health information seeking behaviour among these groups can contribute to engaging them to choose credible online cancer-related information and how these behaviours can help Malaysian health practitioners to offer, disseminate and fulfil the health information needs of these groups.

Niqivut Silalu Asijjipalliajuq: Building a Community-Led Food Sovereignty and Climate Change Research Program in Nunavut, Canada.

The history of health research in Inuit communities in Canada recounts unethical and colonizing research practices. Recent decades have witnessed profound changes that have advanced ethical and community-driven research, yet much work remains. Inuit have called for research reform in Inuit Nunangat, most recently creating the National Inuit Strategy on Research (NISR) as a framework to support this work. The present study details the process undertaken to create a research program guided by the NISR to address food security, nutrition, and climate change in Inuit Nunangat. Four main elements were identified as critical to supporting the development of a meaningful and authentic community-led program of research: developing Inuit-identified research questions that are relevant and important to Inuit communities; identifying Inuit expertise to answer these questions; re-envisioning and innovating research methodologies that are meaningful to Inuit and reflect Inuit knowledge and societal values; and identifying approaches to mobilizing knowledge that can be applied to support food security and climate change adaptation. We also identify considerations for funding agencies to support the meaningful development of Inuit-led research proposals, including aligning funding with community priorities, reconsidering who the researchers are, and investing in community infrastructure. Our critical reflection on the research program development process provides insight into community-led research that can support Inuit self-determination in research, enhance local ethical conduct of research, privilege Inuit knowledge systems, and align Inuit-identified research priorities with research funding opportunities in health research. While we focus on Inuit-led research in Nunavut, Canada, these insights may be of interest more broadly to Indigenous health research.

Meta-research: justifying career disruption in funding applications, a survey of Australian researchers.

When researchers' careers are disrupted by life events - such as illness or childbirth - they often need to take extended time off. This creates a gap in their research output that can reduce their chances of winning funding. In Australia, applicants can disclose their career disruptions and peer reviewers are instructed to make appropriate adjustments. However, it is not clear if and how applicants use career disruption sections or how reviewers adjust and if they do it consistently. To examine career disruption, we used surveys of the Australian health and medical research community. We used both a random sample of Australian authors on PubMed and a non-random convenience sample. Respondents expressed concerns that sharing information on career disruption would harm their chances of being funded, with 13% saying they have medical or social circumstances but would not include it in their application, with concerns about appearing 'weak'. Women were more reluctant to include disruption. There was inconsistency in how disruption was adjusted for, with less time given for those with depression compared with caring responsibilities, and less time given for those who did not provide medical details of their disruption. The current system is likely not adequately adjusting for career disruption and this may help explain the ongoing funding gap for senior women in Australia. National Health and Medical Research Council Senior Research Fellowship (Barnett).