One consider linear elastic composite materials (CMs), which consist of a homogeneous matrix containing a statistically homogeneous random set of identical aligned inhomogeneous inclusions of non-canonical (i.e. nonellipsoidal) shape. Estimates of the Hashin-Shtrikman type are developed by extremizing of the classical variational functional involving a general integral equation (GIE) connecting the strain fields in the point being considered with the strain fields in the surrounding points. An improvement of the approach proposed is based on the use of a piece wise constant approximation of the trial effective field rather than the trial polarisation tensor that, in its turn, allows one to take into account any inhomogeneity of the strain distributions inside the inclusions. Due to a sensitivity of the proposed approach to the inhomogeneity of these strain distributions, a final Hashin-Shtrikman bounds representation demonstrates more significant dependence on the shape of noncanonical inclusions than the corresponding classical bounds (that is shown by the concrete numerical examples).