The development of the Renaissance series of cut poinsettias, Euphorbia pulcherrima, presents unique opportunities and challenges to cut flower producers. This series has curled bracts, long stem length, excellent vase life, and is highly marketable. Literature indicates that this crop is suited for pot or bed production, but does not compare how cultural methods impact stem quality. This study assessed the impact of pinching on final stem quality and crop profitability. Uniform rooted cuttings of `Renaissance Red' obtained from a commercial supplier were transplanted into a 1.2 × 2.4 m bed containing a soilless media to obtain two plants per 0.09 m2. A total of 56 cuttings were used and grown using standard production techniques. Transplanting occurred on 29 July 2004 with half of the plants being pinched on 19 Aug. 2004. To minimize border effects, plants in the outside rows were discarded. Upon harvest, stem length, stem diameter, bract diameter, floral development, and number of axillary shoots were determined for 30 interior plants. Both pinched and unpinched plants produced marketable stems; however, unpinched plants produced longer thicker stems with larger bracts. The number of stems obtained per square foot was greater with the pinched plants. While overall quality was reduced, this increase in stem number offset potential lost profit. The production of quality cut stems of `Renaissance Red' poinsettias is possible with either pinched or unpinched plants.