ABSTRACT Hard news is often assumed to be ‘objective’ and ‘factual’, with little or no trace of a ‘subjective’ authorial point of view. However, what is often forgotten is that journalists still choose what information to divulge, and how to communicate that information. This article explores how whaling news is presented in Japanese hard news reports, examining the types of ‘voices’ quoted and how these voices are presented. Analysing 176 quotations from 33 news articles published between 2014 and 2018 on news relating to controversies over Japan’s whaling policy in relation to the International Whaling Commission’s 2014 ban on whaling, this article found that in most cases, pro-whaling voices (43%) are quoted far more frequently than anti-whaling voices (24%). However, in news reports on Japan’s resumption of whaling in 2015, pro-whaling voices became completely absent, because the Japanese journalists chose to quote foreign external voices that reject a pro-whaling point of view. Japanese journalists also incorporated emotional statements from local residents and fishermen in order to dramatise the issue and seek sympathy for those whose livelihood was threatened by the whaling ban.
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