In this paper, we ponder a kind of discrete-time fractional-order complex-valued fuzzy BAM neural network. Firstly, in order to guarantee the quasi-projective synchronization of the considered networks, an original quantitative control strategy is designed. Next, by virtue of the relevant definitions and properties of the Mittag-Leffler function, we propose a novel discrete-time fractional-order Halanay inequality, which is more efficient for disposing of the discrete-time fractional-order models with time delays. Then, based on the new lemma, fractional-order h-difference theory, and comparison principle, we obtain some easy-to-verify synchronization criteria in terms of algebraic inequalities. Finally, numerical simulations are provided to check the accuracy of the proposed theoretical results.